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81.
The Alibaba way : unleashing grass-roots entrepreneurship to build the world's most innovative internet company Ying Lowrey ; translated by Martha Avery by
Material type: Text Text
Publication details: New York : McGraw-Hill Education, c2016
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 381.14206551 LO AL.

82.
Manufacturing : engineering, management and marketing M.T. Lilly, S.O.T. Ogaji & S.D. Probert by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Africa : Partridge Africa, c2015
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 670.5 LI MA.

83.
Global marketing strategy : an executive digest Bodo B. Schlegelmilch by Series:
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Switzerland : Springer, c2016
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.848 SC GL.

84.
Planning and managing public relations campaigns : a strategic approach Anne Gregory by Series: PR in practice
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Philadelphia : Kogan Page, c2015
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 659.2 GR PL.

85.
Does it work? : 10 principles for delivering true business value in digital marketing Shane Atchison, Jason Burby, Foreword by Sir Martin Sorrell, CEO, WPP by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c2015
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.872 AT DO.

86.
The hybrid sales channel : how to ignite growth by bridging the gap between direct and indirect sales Rich Blakeman by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c2016
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.87 HY BR.

87.
Marketing management Philip Kotler, Kevin Lane Keller by
Edition: 15 ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Pearson, c2016
Availability: Items available for loan: University of Wollongong in Dubai (3)Call number: 658.8 KO MA, ...

88.
Customer relationship management : concepts and technologies Francis Buttle and Stan Maklan by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; New York, : Routledge, Taylor & Francis, c2015
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.812 BU CU.

89.
Asian brand strategy : building and sustaining strong global brands in Asia Martin Roll by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Houndmills, Basingstoke Hampshire ; New York, NY : Palgrave Macmillan, 2015
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827095 RO AS.

90.
Brands and brand management : contemporary research perspectives edited by Barbara Loken, Rohini Ahluwalia by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Psychology Press, c2015
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 BR AN.

91.
Marketing, sales and customer management (MSC) : an integrated overall B2B management approach Richard Hofmaier by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Munich : De Gruyter Oldenbourg, c2015
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.812 HO MA.

92.
Fundamentals of business-to-business marketing : mastering business markets Michael Kleinaltenkamp ... [et al.] by Series:
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cham : Springer, c2015
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.804 FU ND.

93.
Practical text analytics : interpreting text and unstructured data for business intelligence Steven Struhl by Series: Marketing science
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; Philadelphia : Kogan Page, 2015
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.472 ST PR.

94.
Marketing analytics : a practical guide to real marketing science Mike Grigsby by Series: Marketing science series
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Kogan Page, c2015
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.83 GR MA.

95.
Strategic marketing : Decision making and planning Peter W. Reed by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: South Melbourne, Vic : Cengage Learning, c2015
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.8 RE ST, ...

96.
Political marketing : principles and applications / Jennifer Lees-Marshment by
Edition: 2nd ed.
Material type: Text Text
Publication details: London : Routledge, c2014
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 324.73 LE PO.

97.
Global marketing management : changes, new challenges, and strategies / Kiefer Lee; Steve Carter by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford : Oxford University Press, c2012
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.84 LE GL.

98.
Strategic marketing : creating competitive advantage / Douglas West; John Ford, and Essam Ibrahim by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publisher: Oxford : Oxford University Press, 2015
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8101 WE ST.

99.
Brand management : research, theory and practice / Tilde Heding, Charlotte F. Knudtzen and Mogens Bjerre by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Abingdon, Oxon ; New York, NY : Routledge, 2016
Availability: Not available: University of Wollongong in Dubai: Ordered (1).

100.
Marketing management / Philip Kotler and Kevin Lane Keller. by
Edition: 14th ed.
Material type: Text Text
Publication details: Upper Saddle River, NJ. : Pearson Prentice Hall, c2014
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 KO MA.

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