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	1.	Sensory marketing : research on the sensuality of products / edited by Aradhna Krishna by Krishna, Aradhna [Edited by] Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : Routledge, c2010 Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.80019 SE NS.
	2.	Entrepreneurial marketing : an effectual approach Edwin J. Nijssen by Nijssen, Edwin J, 1963- Edition: 2nd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: London : Routledge , c2017 Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 NI EN.
	3.	Social entrepreneurship for development : a business model Margaret Brindle and Ron Layton by Brindle, Margaret Layton, Ron Material type: Text Publication details: New York, NY : Routledge, c2017 Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.408 BR SO.
	4.	One perfect pitch : how to sell your idea, your product, your business-or yourself Marie Perruchet by Perruchet, Marie Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : McGraw-Hill, c2016 Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.85 PE ON.
	5.	How to kill a unicorn : how the world's hottest innovation factory builds bold ideas that make it to market Mark Payne by Payne, Mark Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : Crown Business, c2014; ©2014 Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.4063 PA HO.
	6.	Creating and marketing new products and services Rosanna Garcia by Garcia, Rosanna Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boca Raton, FL : CRC Press, 2014 Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.575 GA CR.
	7.	Hidden in plain sight : how to create extraordinary products for tomorrow's customers / Jan Chipchase and Simon Steinhardt. by Chipchase, Jan Steinhardt, Simon Edition: 1st ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York, NY : HarperBusiness, 2013 Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.575 CH HI.
	8.	Creating breakthrough products : innovation from product planning to program approval / Jonathan Cagan, Craig M. Vogel ; foreword by Bruce Nussbaum. by Cagan, Jonathan, 1961- Vogel, Craig M Material type: Text; Format: print ; Literary form: Not fiction Publication details: Upper Saddle River, NJ : Prentice Hall PTR, c2002 Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.575 CA CR, ...
	9.	The impact equation : are you making things happen or just making noise? / Chris Brogan and Julien Smith. by Brogan, Chris Smith, Julien Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : Portfolio/Penguin, c2013 Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.872 BR IM.
	10.	Nonprofit marketing / John Fortenberry. by Fortenberry, John L Material type: Text; Format: print ; Literary form: Not fiction Publication details: Burlington, MA : Jones & Bartlett Learning, c2013 Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 FO NO.
	11.	Essential tools for operations management : tools, models and approaches for managers and consultants / Simon A. Burtonshaw-Gunn. by Burtonshaw-Gunn, Simon A Material type: Text; Format: print ; Literary form: Not fiction Publication details: Hoboken, N.J. : Chichester : Wiley ; John Wiley [distributor], 2010 Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 BU ES.
	12.	Selling blue elephants : how to make great products that people want before they even know they want them / Howard R. Moskowitz and Alex Gofman. by Moskowitz, Howard R Gofman, Alex Material type: Text; Format: print ; Literary form: Not fiction Publication details: Upper Saddle River, N.J. : Wharton School Pub., c2007 Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 MO SE.
	13.	The product manager's desk reference / Steven Haines. by Haines, Steven Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : McGraw-Hill, c2009 Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.404 HA PR.
	14.	Strategic technology management : building bridges between sciences, engineering, and business management / edited by George Tesar ... [et al.]. by Tesar, George [Editor.] Edition: 2nd ed. Material type: Text Publication details: London : Imperial College Press, c2008 Online resources: Location Map Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 607.2 ST RA.
	15.	Monopoly rules : how to find, capture, and control the most lucrative markets in any business / Milind M. Lele. by Lele, Milind M Edition: 1st ed. Material type: Text; Format: regular print Publication details: London : Kogan, ""Monopoly Rules" provides a really useful framework for sorting strategies that work from those that don't. It is exactly how successful entrepreneurs' minds work." - Alfred R. Berkeley, former president, The NASDAQ Stock Market. Milind Lele shows how to succeed in business by learning the new rules of monopoly - centered on acquiring 'an ownable space for a useful period of time in which you can make some real money.' Dr Lele shows that winning comes from focusing on a set of monopoly rules, designed to answer questions such as: what patch of open market space can this business own? Is the space really open? If so, how long will it remain open?c2006 Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.575 LE MO.
	16.	New product launch : 10 proven strategies / Joan Schneider with Jeanne Yocum. by Schneider, Joan Yocum, Jeanne Material type: Text; Format: print ; Literary form: Not fiction Publication details: Deerfield, Ill. : Stagnito Communications, 2004 Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.575 SN NE.
	17.	New product development and delivery : ensuring successful products through integrated process management / Dale Brethauer. by Brethauer, Dale M Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : AMACOM, c2002 Availability: Not available: University of Wollongong in Dubai: Checked out (1).
	18.	How to develop successful new products. by Patrick, Jerry Material type: Text; Format: print regular print ; Literary form: Not fiction Publication details: Illinois : NTC Business Books, 1997 Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.575 PA HO.
	19.	New product and brand management. by Lilien, Gary L, 1946- Rangaswamy, Arvind Material type: Text; Format: print regular print ; Literary form: Not fiction Publication details: Reading, Mass : Addison Wesley Longman, 1999 Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.575 LI NE.