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Internet marketing : readings and online resources / Paul Richardson.
by Richardson, Paul, 1962-. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : McGraw-Hill/Irwin, c2001Availability: Items available for loan: University of Wollongong in Dubai (2). Location(s): Main Collection 658.84 RI IN.
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International marketing / Philip R. Cateora, John L. Graham.
by Cateora, Philip R | Graham, John L. Edition: 11th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : Irwin McGraw-Hill, c2002Availability: No items available
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Analysis for marketing planning / Donald R. Lehmann, Russell S. Winer.
by Lehmann, Donald R | Winer, Russell S. Edition: 6th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : McGraw-Hill/Irvin, 2004, c2005Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.802 LE AN.
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Marketing management : a strategic decision-making approach / John W. Mullins, Orville C. Walker Jr., Harper W. Boyd Jr.
by Mullins, John W. (John Walker) | Walker, Orville C. Edition: 6th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : McGraw-Hill, c2008Availability: Items available for loan: University of Wollongong in Dubai (2). Location(s): Main Collection 658.8 MU MA.
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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.
by Belch, George E. (George Eugene) | Belch, Michael A. Edition: 6th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : McGraw-Hill, c2004Availability: No items available
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Marketing research : within a changing information environment / Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau.
by Hair, Joseph F | Bush, Robert P | Ortinau, David J. Edition: 2nd ed., International ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : McGraw-Hill/Irwin, c2003Availability: Items available for loan: University of Wollongong in Dubai (2). Location(s): Main Collection 658.83 HA MA.
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Business marketing : connecting strategy, relationships, and learning / F. Robert Dwyer, John F. Tanner, Jr.
by Dwyer, F. Robert | Tanner, John F. Edition: 2nd ed.Material type: Book; Format:
regular print
Publisher: Boston : McGraw-Hill, 2002Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.8 DW BU.
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International marketing / Philip R. Cateora, John L. Graham.
by Cateora, Philip R | Graham, John L. Edition: 13th int. ed.Material type: Book; Format:
regular print
Publisher: Boston : McGraw-Hill/Irwin, 2007Availability: Items available for loan: University of Wollongong in Dubai (2). Location(s): Main Collection 658.848 CA IN.
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Business marketing : connecting strategy, relationships, and learning / F. Robert Dwyer, John F. Tanner, Jr.
by Dwyer, F. Robert | Tanner, John F. Edition: 3rd ed.Material type: Book; Format:
regular print
Publisher: Boston, Mass. : McGraw-Hill, 2006Availability: Items available for loan: University of Wollongong in Dubai (2). Location(s): Main Collection 658.8 DW BU.
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Basic marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy.
by Perreault, William D | McCarthy, E. Jerome (Edmund Jerome). Edition: 15th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston, Mass. : McGraw-Hill, 2005Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.8 PE BA.
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