|
|
|
The brutal truth about Asian branding and how to break the vicious cycle / Joseph Baladi.
by Baladi, Joseph. Material type:  Book; Format:
print
; Literary form:
Not fiction
Publisher: Singapore : John Wiley & Sons, 2011Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.827095 BA BR.
|
|
|
|
Event marketing : how to successfully promote events, festivals, conventions, and expositions / C. A. Preston.
by Preston, Chris, 1961-. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Hoboken, NJ : John Wiley & Sons, c2012Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.456 PR EV.
|
|
|
|
Social media commerce for dummies / Marsha Collier.
by Collier, Marsha. Edition: 1st ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Indianapolis, IN : John Wiley and Sons, c2013Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.872 CO SO.
|
|
|
|
International marketing / Masaaki Kotabe ... [et al.].
by Kotabe, Masaaki | Ang, Swee Hoon | Griffiths, Kathleen | Marshall, Al | Voola, Ranjit | Helsen, Kristiaan. Edition: 3rd Asia-Pacific ed.Material type: Book; Literary form:
Not fiction
; Audience:
General;
Publisher: Milton, Qld. : John Wiley and Sons Australia, 2011Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.8 KO IN.
|
|
|
|
Social TV : how marketers can reach and engage audiences by connecting television to the web, social media, and mobile / Mike Proulx, Stacey Shepatin.
by Proulx, Mike | Shepatin, Stacey. Material type: Book Publisher: Hoboken, N.J. : John Wiley & Sons, c2012Other title: Social television.Online access: More online. | Location Map Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 006.754 PR SO.
|
|
|
|
Market your way to growth : 8 ways to win / Philip and Milton Kotler.
by Kotler, Philip | Kotler, Milton. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Hobokon, NJ : John Wiley & Sons, c2013Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.812 KO MA.
|
|
|
|
Business models for the social mobile cloud : transform your business using social media, mobile Internet, and cloud computing / Ted Shelton.
by Shelton, Ted, 1966-. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Hoboken, N.J. : John Wiley & Sons, c2013Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.872 SH BU.
|
|
|
|
ROI of $ocial media : how to improve the return on your social marketing investment / Guy Powell, Steven Groves, Jerry Dimos.
by Powell, Guy R | Groves, Steven | Dimos, Jerry. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Singapore : John Wiley & Sons (Asia), c2011Other title: ROI of social media | Return of investment of social media.Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.802 PO RO.
|
|
|
|
The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly / David Meerman Scott.
by Scott, David Meerman. Edition: 4th edition.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Hoboken, New Jersey : John Wiley & Sons, Inc., c2013Availability: Items available for loan: University of Wollongong in Dubai (2). Location(s): Main Collection 658.872 SC NE.
|
|
|
|
Advanced Google AdWords / Brad Geddes.
by Geddes, Brad. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Indianapolis, Ind. : John Wiley & Sons, c2012Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.8720285536 GE AD.
|
|
|
|
Landing page optimization : the definitive guide to testing and tuning for conversions / Tim Ash, Rich Page, Maura Ginty.
by Ash, Tim, 1965- | Page, Rich | Ginty, Maura. Edition: 2nd ed.Material type: Book Publisher: Indianapolis, Ind. : John Wiley & Sons, c2012Online access: Location Map Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 006.7 AS LA.
|
|
|
|
Starting an online business all-in-one for dummies / by Shannon Belew and Joel Elad.
by Belew, Shannon | Elad, Joel. Edition: 3rd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Hoboken, NJ : John Wiley & Sons, c2012Other title: Starting an online business all-in-1 for dummies.Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.872 BE ST.
|
|
|
|
You should test that : conversion optimization for more leads, sales and profit or the art and science of optimized marketing / Chris Goward.
by Goward, Chris. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Indianapolis, Ind. : John Wiley, c2013Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.872 GO YO.
|
|
|
|
Converge : transforming business at the intersection of marketing and technology / Bob Lord, Ray Velez.
by Lord, Bob, 1963- | Velez, Ray, 1960-. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Hoboken, New Jersey : John Wiley & Sons, Inc., 2013Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.4062 LO CO.
|
|
|
|
Likeonomics : the unexpected truth behind earning trust, influencing behavior, and inspiring action / Rohit Bhargava.
by Bhargava, Rohit. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Hoboken, N.J. : John Wiley & Sons, c2012Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.812 BH LI.
|
|
|
|
Web marketing that works : confessions from the marketing trenches / Adam Franklin, Toby Jenkins.
by Franklin, Adam | Jenkins, Toby. Material type: Book; Literary form:
Not fiction
; Audience:
Adult;
Publisher: Queensland : John Wiley & Australia, c2014Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.872 FR WE.
|
|
|
|
The handbook of market intelligence : understand, compete and grow in global markets / Hans Hedin, Irmeli Hirvensalo, Markko Vaarnas.
by Hedin, Hans | Hirvensalo, Irmeli | Vaarnas, Markko. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: West Sussex : John Wiley, c2014Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.83 HE HA.
|
|
|
|
International marketing / Masaaki Kotabe ... [et al.].
by Kotabe, Masaaki | Marshall, Al | Ang, Swee Hoon | Griffiths, Kathleen | Voola, Ranjit | Roberts, Robin E | Helsen, Kristiaan. Edition: 4th Asia-Pacific ed.Material type: Book; Format:
print
regular print
; Literary form:
Not fiction
Publisher: Milton : John Wiley and Sons Australia, c2014Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.8 KO IN.
|
|
|
|
Value-based marketing : marketing strategies for corporate growth and shareholder value Peter Doyle
by Doyle, Peter, 1943-2003. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Chichester, England ; Hoboken, NJ : John Wiley & Sons, c2008Availability: Items available for loan: University of Wollongong in Dubai (2). Location(s): Main Collection 658.8 DO VA.
|
|
|
|
Marketing research David A. Aaker ... [et al.]
by Aaker, David A | Kumar, V | Day, George S | Lawley, Meredith | Stewart, David. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Milton : John Wiley, c2007Availability: Items available for loan: University of Wollongong in Dubai (3). Location(s): Main Collection 658.83 AA MA.
|
