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1.
Marketing research : an applied approach / Naresh K. Malhotra, David F. Birks, Peter Wills by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.83 MA MA.

2.
Marketing research : an applied orientation Naresh K. Malhotra by
Edition: 7th ed.
Material type: Text Text
Publication details: Upper Saddle River, NJ : Pearson/Prentice Hall, c2019
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.83 MA MA.

3.
Market research in practice : an introduction to gaining greater market insight Paul N Hague, Matthew Harrison, Julia Cupman, Oliver Truman by Series:
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Kogan Page, c2016
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.83 HA MA.

4.
The market research toolbox : a concise guide for beginners Edward F. McQuarrie by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Los Angeles : SAGE, c2016
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.83 MC MA.

5.
Measurement for the social sciences : the C-OAR-SE method and why it must replace psychometrics / John R. Rossiter. by
Material type: Text Text
Publication details: New York : Springer, c2011
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 300.72 RO ME, ...

6.
Using qualitative research in advertising : strategies, techniques, and applications / Margaret A. Morrison ... [et al.]. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Thousand Oaks, Calif. : SAGE, c2012
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 659.1072 MO US.

7.
Qualitative research methods in public relations and marketing communications / Christine Daymon and Immy Holloway. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, NY : Routledge, 2011
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 659.2072 DA QU, ...

8.
Marketing research : an applied orientation / Naresh K. Malhotra by
Edition: 6th ed.
Material type: Text Text; Format: regular print
Publication details: Upper Saddle River, NJ : Pearson/Prentice Hall, c2010
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.83 MA MA, ...

9.
Marketing research for non-profit, community and creative organizations : how to improve your product, find customers and effectively promote your message / Bonita Kolb. by
Edition: 1st ed.
Material type: Text Text; Format: regular print
Publication details: Oxford : Elsevier, c2008
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.83 KO MA.

10.
The market research toolbox : a concise guide for beginners / Edward F. McQuarrie. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Thousand, Oaks, Calif. : Sage Publications, c2006
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.83 MC MA.

11.
Basic marketing research : applications to contemporary issues / Naresh Malhotra . by
Edition: 4th ed.
Material type: Text Text; Format: regular print
Publication details: Upper Saddle River, N.J. : Prentice Hall, 2002
Other title:
  • SPSS student version 10.0 for windows
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.83 MA BA, ...

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