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1.
Social marketing : principles and practice for delivering global change Gerard Hastings and Christine Domegan by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Routledge, c2023
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 HA SO.

2.
Strategic social media : from marketing to social change L. Meghan Mahoney and Tang Tang by
Material type: Text Text
Publication details: Chichester, West Sussex, UK : Wiley-Blackwell, 2017
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 302.3 MA ST.

3.
Social media for social good : a how-to guide for nonprofits Heather Mansfield by
Material type: Text Text
Publication details: New York : McGraw-Hill, c2012
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.872 MA SO.

4.
Making a difference through marketing : a quest for diverse perspectives edited by Carolin Plewa, Jodie Conduit by
Material type: Text Text
Publication details: New York, NY : Springer Berlin Heidelberg, c2016
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 MA KI.

5.
Social marketing and behaviour change : models, theory and applications Linda Brennan ... [et al.] by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cheltenham, UK : Edward Elgar Publishing, 2016
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 SO CI.

6.
Ethics in social marketing edited by Alan R. Andreasen by
Material type: Text Text
Publication details: Washington, D.C. : Georgetown University Press, c2001
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 174.4 ET HI, ...

7.
Social marketing : principles and practice Robert J Donovan, Nadine Henley by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Melbourne, Australia : IP Communications, c2003
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 DO SO.

8.
Principles and practice of social marketing : an international perspective Rob Donovan and Nadine Henley by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cambridge : New York : Cambridge University Press, 2012
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.8 DO PR, ...

9.
Social marketing in the 21st century Alan R. Andreasen by
Material type: Text Text
Publication details: Thousand Oaks, Calif. : SAGE Publications, c2006
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 361.00688 AN SO, ...

10.
Strategic social marketing Jeff French and Ross Gordon by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Los Angeles : SAGE, c2015
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 FR ST.

11.
Social marketing : changing behaviors for good Nancy R. Lee, Philip Kotler by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Los Angeles : SAGE, c2016
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (4)Call number: 658.8 LE SO, ...

12.
Serious games for business : using gamification to fully engage customers, employess and partners / Phaedra Boinodiris with Peter Fingar by
Material type: Text Text; Literary form: Not fiction ; Audience: Adult;
Publisher: Tampa, Florida : Meghan-Kiffer Press, c2014
Other title:
  • Using gamification to fully engage customers, employess and partners
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.872 BO SE.

13.
Social marketing : good intentions / Cynthia M. Webster ... [et al.]. by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Victoria : Tilde Publishing and Distribution, c2014
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 WE SO.

14.
Social marketing : from tunes to symphonies / Gerard Hastings and Christine Domegan. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Abingdon, Oxon Routledge, 2014
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 HA SO.

15.
ROI of $ocial media : how to improve the return on your social marketing investment / Guy Powell, Steven Groves, Jerry Dimos. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Singapore : John Wiley & Sons (Asia), c2011
Other title:
  • ROI of social media
  • Return of investment of social media
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.802 PO RO.

16.
Built in social : essential social marketing practices for every small business / Jeff Korhan. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken, N.J. : Wiley, c2013
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.872 KO BU.

17.
The Sage handbook of social marketing / edited by Gerard Hastings, Kathryn Angus and Carol Bryant. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Los Angeles : Sage, c2011
Other title:
  • Social marketing
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 SA GE.

18.
Social media marketing : an hour a day / Dave Evans ; [ foreword by Susan Bratton]. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Indianapolis, Ind. : Wiley, c2012
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.872 EV SO, ...

19.
The face-to-face book : why real relationships rule in a digital marketplace / Ed Keller and Brad Fay. by
Edition: 1st Free Press hardcover ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Free Press, c2012
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.872 KE FA.

20.
Social marketing casebook / Jeff French, Rowena Merritt, and Lucy Reynolds. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : SAGE, c2011
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 FR SO.

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