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	1.	Marketing communications objectives, strategy, tactics John R. Rossiter; Larry Percy and Lars Bergkvist by Rossiter, John R Publication details: London : Sage, c2018 Online resources: eBook Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.802 RO MA.
	2.	Measurement for the social sciences : the C-OAR-SE method and why it must replace psychometrics / John R. Rossiter. by Rossiter, John R Material type: Text Publication details: New York : Springer, c2011 Online resources: Location Map Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 300.72 RO ME, ...
	3.	Marketing communications : theory and applications / John R. Rossiter and Steven Bellman. by Rossiter, John R Bellman, Steven Material type: Text; Format: regular print Publication details: Frenchs Forest, N.S.W. : Prentice Hall, 2005 Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.8 RO MA, ...
	4.	Advertising communications & promotion management / John R. Rossiter, Larry Percy. by Rossiter, John R Percy, Larry Edition: 2nd ed. Material type: Text; Format: print regular print ; Literary form: Not fiction Publication details: Boston : Irwin/McGraw-Hill, 1998 Other title: Advertising communications and promotion management Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 659.1 RO AD, ...
	5.	Strategic advertising management / Larry Percy, John R. Rossiter, Richard Elliott. by Percy, Larry Rossiter, John R Elliott, Richard H Material type: Text; Format: print ; Literary form: Not fiction Publication details: Oxford ; New York : Oxford University Press, 2001 Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 659.1 PE ST.
	6.	Advertising and promotion management / John R. Rossiter and Larry Percy. by Rossiter, John R Percy, Larry Series: McGraw-Hill series in marketing Material type: Text; Format: print regular print ; Literary form: Not fiction Publication details: New York : McGraw Hill, 1987 Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 659.1 RO AD.