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Marketing strategy : a decision-focused approach / Orville C. Walker Jr, John W. Mullins.

by Walker, Orville C | Mullins, John W.

Edition: 6th ed.Material type: book Book; Format: regular print Publisher: Boston : McGraw-Hill, c2008Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.802 WA MA.

Business marketing : connecting strategy, relationships, and learning / F. Robert Dwyer, John F. Tanner Jr.

by Dwyer, F. Robert | Tanner, John F.

Edition: 4th ed.Material type: book Book Publisher: Boston, Mass. : McGraw-Hill, c2009Availability: Items available for loan: University of Wollongong in Dubai (3). Location(s): Main Collection 658.8 DW BU.

Marketing : the core / Roger A. Kerin ... [et al.].

by Kerin, Roger A | McDonnell, John | Meyrick, Julin D | Rod, Michel | Garrett, Tony | Rugimbana, Robert.

Material type: book Book; Format: regular print Publisher: North Ryde, N.S.W. : McGraw Hill Education, c2008Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.8 KE MA.

Basic marketing : a marketing strategy planning approach / William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy.

by Perreault, William D | Cannon, Joseph P | McCarthy, E. Jerome.

Edition: 16th ed.Material type: book Book; Format: regular print Publisher: Boston : McGraw-Hill Irwin, c2008Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.8 PE BA.

Marketing research / Joseph Hair F...[et al.].

by Hair, Joseph F. Jr | Bush, Robert P | Ortinau, David J.

Edition: 2nd ed.Material type: book Book; Format: regular print Publisher: North Ryde, NSW : McGraw-Hill, c2008Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.83 HA MA.

Principles of services marketing / Adrian Palmer.

by Palmer, Adrian, 1955-.

Edition: 5th ed.Material type: book Book; Format: regular print Publisher: New York : McGraw-Hill, c2008Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.8 PA PR.

Relationship marketing : perspective, dimensions and contexts / Tracy Harwood, Tony Garry and Anne Boderick.

by Harwood, Tracy | Garry, Tony | Boderick, Anne.

Material type: book Book; Format: regular print Publisher: London, UK : McGraw-Hill, c2008Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.812 HA RE.

International marketing / Philip R. Cateora, Mary C. Gilly, John L. Graham.

by Cateora, Philip R | Gilly, Mary C | Graham, John L.

Edition: 14th ed.Material type: book Book; Format: regular print Publisher: Boston : McGraw-Hill Irwin, c2009Availability: Items available for loan: University of Wollongong in Dubai (3). Location(s): Main Collection 658.848 CA IN.

International marketing / Pervez Ghauri, Philip R. Cateora.

by Ghauri, Pervez N, 1948- | Cateora, Philip R.

Edition: 2nd ed.Material type: book Book; Format: regular print Publisher: Maidenhead : McGraw-Hill Education, c2006Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.848 GH IN.

Principles and practice of marketing / David Jobber.

by Jobber, David, 1947-.

Edition: 5th ed.Material type: book Book; Format: regular print Publisher: Maidenhead, Berkshire : McGraw-Hill Education, c2007Availability: Items available for loan: University of Wollongong in Dubai (2). Location(s): Main Collection 658.8 JO PR.

Designing and managing the supply chain : concepts, strategies, and case studies / David Simchi-Levi, Philip Kaminsky, Edith Simchi-Levi, Ravi Shankar.

by Simchi-Levi, David | Kaminsky, Philip | Simchi-Levi, Edith | Shankar, Ravi.

Edition: 3rd ed.Material type: book Book; Format: regular print Publisher: Boston, Mass. : McGraw-Hill/Irwin, c2008Other title: Designing & managing the supply chain.Availability: Items available for loan: University of Wollongong in Dubai (2). Location(s): Main Collection 658.5 SI DE.

Marketing management : a strategic decision-making approach / John W. Mullins, Orville C. Walker Jr.

by Mullins, John W | Walker, Orville C.

Edition: 7th ed.Material type: book Book; Format: regular print Publisher: New York : McGraw-Hill, c2010Availability: Items available for loan: University of Wollongong in Dubai (2). Location(s): Main Collection 658.8 MU MA.

Principles and practice of marketing / David Jobber.

by Jobber, David, 1947-.

Edition: 6th ed.Material type: book Book; Format: regular print Publisher: Maidenhead, Berkshire : McGraw-Hill, c2010Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.8 JO PR.

Marketing strategy : a decision-focused approach / Orville C. Walker, Jr. ... [et al.].

by Walker, Orville C | Gountas, John I | Mavondo, Felix T | Mullins, John W.

Edition: 1st [Australian] ed.Material type: book Book; Format: regular print Publisher: North Ryde, N.S.W. : McGraw-Hill, c2009Availability: Items available for loan: University of Wollongong in Dubai (2). Location(s): Main Collection 658.8 WA MA.

Personality not included : why companies lose their authenticity--and how great brands get it back / Rohit Bhargava.

by Bhargava, Rohit.

Material type: book Book; Format: regular print Publisher: New York : McGraw-Hill, c2008Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.827 BH PE.

Business to business marketing : a value-driven approach / Wim G. Biemans.

by Biemans, Wim G.

Material type: book Book; Format: regular print Publisher: London : McGraw Hill, 2010Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.8 BI BU.

Marketing planning : a global perspective / Svend Hollensen.

by Hollensen, Svend.

Edition: 2nd ed.Material type: book Book; Format: print regular print ; Literary form: Not fiction Publisher: Maidenhead : McGraw-Hill Education, 2010Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.802 HO MA.

Principles of services marketing / Adrian Palmer.

by Palmer, Adrian, 1955-.

Edition: 3rd. ed.Material type: book Book; Format: print regular print ; Literary form: Not fiction Publisher: London : McGraw Hill, 2001Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.8 PA PR.

E-commerce / Bernard J. Jaworski, Jeffrey F. Rayport.

by Rayport, Jeffrey F | Jaworski, Bernard J.

Material type: book Book; Format: regular print Publisher: Boston, McGraw-Hill, 2001Other title: Ecommerce.Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.84 RA EC.

Advertising communications & promotion management / John R. Rossiter, Larry Percy.

by Rossiter, John R | Percy, Larry.

Edition: 2nd ed.Material type: book Book; Format: print regular print ; Literary form: Not fiction Publisher: Boston : Irwin/McGraw-Hill, 1998Other title: Advertising communications and promotion management.Availability: Items available for loan: University of Wollongong in Dubai (2). Location(s): Main Collection 659.1 RO AD.

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