|
|
|
E-Commerce 2015 : business, technology, society Kenneth C Laudon, Carol Guercio Traver
by Laudon, Kenneth C | Traver, Carol Guercio. Edition: 11th ed.Material type:  Book; Format:
print
; Literary form:
Not fiction
Publisher: Harlow : Pearson Education Limited, c2015Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.872 LA EC.
|
|
|
|
Marketing management Philip Kotler, Kevin Lane Keller
by Kotler, Philip | Keller, Kevin Lane, 1956-. Edition: 15 ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : Pearson, c2016Availability: Items available for loan: University of Wollongong in Dubai (3). Location(s): Main Collection 658.8 KO MA.
|
|
|
|
International marketing : an Asia-Pacific perspective Richard Fletcher; Heather Crawford
by Fletcher, Richard, 1940- | Crawford, Heather. Edition: 6th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Frenchs Fores, NSW : Pearson, c2014Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.84091823 FL IN.
|
|
|
|
Marketing for hospitality and tourism Philip Kotler, John T. Bowen, James C. Makens
by Kotler, Philip | Bowen, John T | Makens, James C. Edition: 6th ed.Material type: Book Publisher: Harlow : Pearson, c2014Online access: Location Map Availability: Items available for loan: University of Wollongong in Dubai (2). Location(s): Main Collection 338.4791068 KO MA.
|
|
|
|
Digital marketing : Strategy, implementation and practice / Dave Chaffey, Fiona Ellis-Chadwick
by Chaffey, Dave | Ellis-Chadwick, Fiona. Edition: 6th ed.Material type: Book Publisher: Harlow : Pearson Education, c2016Other title: Digital marketing : strategy, implementation and practice.Online access: Ebook Availability: Items available for loan: University of Wollongong in Dubai (3). Location(s): Main Collection 658.87202854678 CH DI.
|
|
|
|
Marketing communications : discovery, creation and conversations Chris Fill, Sarah Turnbull
by Fill, Chris | Turnbull, Sarah. Edition: 7th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Harlow : Pearson Education, c2016Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.802 FI MA.
|
|
|
|
Marketing : an introduction Gary Armstrong, Philip Kotler
by Armstrong, Gary | Kotler, Philip. Edition: 12th global ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : Pearson Education Limited, c2015Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.8 AR MA.
|
|
|
|
Principles of marketing Philip Kotler, Gary Armstrong
by Kotler, Philip | Armstrong, Gary. Edition: 16th global ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : Pearson, c2016Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.8 KO PR.
|
|
|
|
Global marketing Warren J. Keegan, Mark C. Green
by Keegan, Warren J | Green, Mark C. Edition: 9th Global ed.Material type: Book Publisher: Harlow, Essex : Pearson Education Limited, c2017Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.84 KE GL.
|
|
|
|
Best practice cases in branding : lessons from the world's strongest brands Kevin Lane Keller
by Keller, Kevin Lane, 1956-. Edition: 3rd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, NJ : Pearson/Prentice-Hall, c2008Other title: Lessons from the world's strongest brands.Availability: Items available for loan: University of Wollongong in Dubai (2). Checked out (1). Location(s): Main Collection 658.872 KE BE.
|
|
|
|
Global marketing Svend Hollensen
by Hollensen, Svend. Edition: 7th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Harlow : Pearson, c2017Availability: Items available for loan: University of Wollongong in Dubai (3). Location(s): Main Collection 658.84 HO GL.
|
|
|
|
Marketing for hospitality and tourism Philip Kotler ... [et al.]
by Kotler, Philip T | Bowen, John T | Makens, James C | Baloglu, Seyhmus. Edition: 7th global ed.Material type: Book Publisher: Essex : Pearson, c2017Online access: Location Map Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 647.940688 KO MA.
|
|
|
|
E-commerce 2016 : business, technology, society Kenneth C Laudon, Carol Guercio Traver
by Laudon, Kenneth C | Traver, Carol Guercio. Edition: 12th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River : Pearson, 2016Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.872 LA EC.
|
|
|
|
Marketing metrics : the manager's guide to measuring marketing performance Neil T. Bendle, Paul W. Farris, Phillip E. Pfeifer and David J. Reibstein.
by Bendle, Neil T | Farris, Paul W | Pfeifer, Phillip E | Reibstein, David J. Edition: 3rd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River (N.J.) : Pearson Education, c2016Other title: Manager's guide to measuring marketing performance.Online access: Ebook Availability: Items available for loan: University of Wollongong in Dubai (3). Checked out (1). Location(s): Tardis 658.83 BE MA.
|
|
|
|
Essentials of services marketing / Jochen Wirtz, Christopher Lovelock
by Wirtz, Jochen | Lovelock, Christopher H. Edition: 3rd ed.Material type: Book Publisher: Singapore : Pearson, c2018Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.85132012 WI ES.
|
|
|
|
The business of tourism J. Christopher Holloway, Claire Humphreys
by Holloway, J. Christopher | Humphreys, Claire. Edition: 10th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : Pearson Education Limited, c2016Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 910.68 HO BU.
|
|
|
|
Essentials of marketing research : a hands-on orientation Naresh K. Malhotra
by Malhotra, Naresh K. Edition: Global edition Publisher: Boston : Pearson, c2015Online access: Ebook Availability: Items available for loan: University of Wollongong in Dubai (2). Checked out (1). Location(s): Main Collection 658.83 MA ES.
|
|
|
|
Marketing strategy & competitive positioning Graham Hooley ... [et al].
by Hooley, Graham | Piercy, Nigel F | Nicoulaud, Brigitte | Rudd, John M. Edition: 6th ed. Publisher: Harlow : Pearson ; c2017Other title: Marketing strategy and competitive positioning.Online access: Ebook Availability: Items available for loan: University of Wollongong in Dubai (3). Checked out (1). Location(s): Tardis 658.802 HO MA.
|
|
|
|
Marketing research Alvin C Burns, Ann Veeck, Ronald F. Bush
by Burns, Alvin C | Veeck, Ann | Bush, Ronald F. Edition: 8th ed.Material type: Book Publisher: Harlow, England : Pearson Education Limited, c2017Online access: Ebook Availability: Items available for loan: University of Wollongong in Dubai (4). Location(s): Tardis 658.83 BU MA.
|
|
|
|
Integrated advertising, promotion, and marketing communications Kenneth E. Clow, Donald Baack
by Clow, Kenneth E | Baack, Donald. Edition: 8th global ed. Publisher: Harlow : Pearson, c2018Online access: Ebook Availability: Items available for loan: University of Wollongong in Dubai (1). Checked out (2). Location(s): 3 day loan 659.1 CL IN.
|
