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Marketing strategy & competitive positioning Graham Hooley, Nigel F. Piercy and Brigitte Nicoulaud
by Hooley, Graham J | Piercy, Nigel F | Nicoulaud, Brigitte. Edition: 5th ed.Material type:  Book; Format:
print
; Literary form:
Not fiction
Publisher: Harlow : Pearson Financial Times/Prentice Hall, c2012Other title: Marketing strategy and competitive positioning.Availability: Items available for loan: University of Wollongong in Dubai (3). Location(s): Main Collection 658.802 HO MA.
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Marketing plans : what to know and do to make a successful plan / Ian Linton.
by Linton, Ian. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Harlow, England ; New York : Pearson Education, 2011Availability: Items available for loan: University of Wollongong in Dubai (2). Location(s): Main Collection 658.802 LI MA.
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Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson.
by Kerin, Roger A | Peterson, Robert A. (Robert Allen), 1944-. Edition: 12th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : Pearson, c2010Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.802 KE ST.
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Supply chain management : strategy, planning, and operation / Sunil Chopra, Peter Meindl
by Chopra, Sunil, 1960- | Meindl, Peter, 1970-. Edition: 5th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : Pearson, 2013Availability: Items available for loan: University of Wollongong in Dubai (2). Location(s): Main Collection 658.7 CH SU.
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Introduction to the game industry / Michael E. Moore ; with Jennifer Sward.
by Moore, Michael E | Sward, Jennifer. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, NJ : Pearson Prentice Hall, c2007Availability: Items available for loan: University of Wollongong in Dubai (2). Location(s): Main Collection 794.81526 MO IN.
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Social media marketing / Tracy Tuten, Michael Solomon.
by Tuten, Tracy L, 1967- | Solomon, Michael R. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : Pearson, c2013Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.872 TU SO.
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E-commerce : business, technology, society / Kenneth C. Laudon, Carol Guercio Traver.
by Laudon, Kenneth C, 1944- | Traver, Carol Guercio. Edition: 8th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : Pearson, c2012Availability: Items available for loan: University of Wollongong in Dubai (2). Location(s): Main Collection 658.872 LA EC.
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Global marketing / Warren J. Keegan, Mark C. Green.
by Keegan, Warren J | Green, Mark C. Edition: 7th ed., global ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston, Mass. ; London : Pearson, c2013Availability: Items available for loan: University of Wollongong in Dubai (2). Location(s): Main Collection 658.84 KE GL.
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Principles of marketing / Philip Kotler ... [et al.].
by Kotler, Philip | Armstrong, Gary | Tolba, Ahmed | Habib, Anwar. Edition: Arab world ed.Material type: Book; Format:
print
regular print
; Literary form:
Not fiction
Publisher: Harlow : Pearson Education, 2011Availability: Items available for loan: University of Wollongong in Dubai (2). Location(s): Main Collection 658.8 KO PR.
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Digital marketing : strategy, implementation and practice / Dave Chaffey, Fiona Ellis-Chadwick.
by Chaffey, Dave, 1963- | Ellis-Chadwick, Fiona. Edition: 5th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Harlow : Pearson, 2012Availability: Items available for loan: University of Wollongong in Dubai (3). Location(s): Main Collection 658.87202854678 CH DI.
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Marketing Philip Kotler ... [et al.].
by Kotler, Philip | Burton, Suzan | Deans, Ken | Brown, Linden | Armstrong, Gary. Edition: 9th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Frenchs Forest, N.S.W. : Pearson Australia, c2013Availability: Items available for loan: University of Wollongong in Dubai (3). Location(s): Main Collection 658.8 KO MA.
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Essentials of services marketing / Jochen Wirtz, Patricia Chew, Christopher Lovelock.
by Wirtz, Jochen | Chew, Patricia | Lovelock, Christopher H. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Singapore : Pearson Education South Asia Pte Ltd., c2012Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.8 WI ES.
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Principles of Marketing : an Asian Perspective / Philip Kotler ... [et al.].
by Kotler, Philip, 1931- | Armstrong, Gary | Ang, Swee Hoon | Leong, Siew Meng | Tan, Chin Tiong | Yau, Oliver H. M. (Oliver Hon Ming), 1946-. Edition: 3rd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Singapore : Pearson/Prentice-Hall, 2012Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.870095 KO PR.
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Marketing : real people, real decisions / Michael R Solomon; et al.
by Solomon, Michael R | Marshall, Greg W | Stuart, Elnora W | Barnes, Bradley R | Mitchell, Vincent W. Edition: 2nd European ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Harlow, England ; New York : Pearson, 2013Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.8 SO MA.
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Marketing management / Philip Kotler, Kevin Lane Keller.
by Kotler, Philip | Keller, Kevin Lane, 1956-. Edition: International ed., 12th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: Upper Saddle River, N.J. : Pearson Prentice Hall, c2006Availability: No items available
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Marketing : real people, real choices / Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart.
by Solomon, Michael R | Marshall, Greg W | Stuart, Elnora W. Edition: 5th ed. [International].Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, NJ : Pearson/Prentice Hall, c2008Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.8 SO MA.
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Principles of marketing.
by Kotler, Philip | Armstrong, Gary (Gary M.). Edition: 13th ed., Global ed. Philip Kotler, Gary ArmstrongMaterial type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, N.J. : London : Prentice Hall ; Pearson Education [distributor], 2010Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.8 KO PR.
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A framework for marketing management / Philip Kotler; Kevin Lane Keller.
by Kotler, Philip | Keller, Kevin Lane. Edition: 4th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, N.J. : Pearson Prentice Hall : Pearson Education International, 2009Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.8 KO FR.
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The marketing plan handbook / Marian Burk Wood.
by Wood, Marian Burk. Edition: 5th ed.Material type: Book; Format:
regular print
Publisher: Upper Saddle River, N.J. : Pearson Prentice Hall, c2014Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.802 WO MA.
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Marketing management / Philip Kotler ... [et al.]
by Kotler, Philip | Keller, Kevin Lane | Hassan, Salah | Baalbaki, Imad | Shamma, Hamed. Edition: Arab world ed.Material type: Book Publisher: Harlow : Pearson Education, c2012Availability: Items available for loan: University of Wollongong in Dubai (4). Location(s): Main Collection 658.8 KO MA.
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