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101.
You should test that : conversion optimization for more leads, sales and profit or the art and science of optimized marketing / Chris Goward. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Indianapolis, Ind. : John Wiley, c2013
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.872 GO YO.

102.
Starting an online business all-in-one for dummies / by Shannon Belew and Joel Elad. by Series: --For dummies
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken, NJ : John Wiley & Sons, c2012
Other title:
  • Starting an online business all-in-1 for dummies
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.872 BE ST.

103.
Principles of marketing / Philip Kotler, Gary Armstrong. by
Edition: 15th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle, N.J. : Pearson, c2014
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.8 KO PR, ...

104.
Get clients now! : a 28-day marketing program for professionals, consultants, and coaches / C. J. Hayden. by
Edition: Third Edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: New York : AMACOM - American Management Association, c2013
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 HA GE.

105.
Marketing communications : brands, experiences and participation / Chris Fill. by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow, England : Pearson, 2013
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.802 FI MA.

106.
Integrated marketing communications in advertising and promotion / Terence A. Shimp. by
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: United States ; United Kingdom : South-Western/Cengage Learning, c2013
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.802 SH IN.

107.
Essential law for marketers / Ardi Kolah. by Series: Guru in a bottle | Guru in a bottle
Edition: 2nd ed.
Material type: Text Text
Publication details: London : Kogan Page, 2012
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 343.4208 KO ES.

108.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. by
Edition: 9th ed. with contributions by Jörg Dietzel
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill/Irwin, c2012
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 659.1 BE AD.

109.
Marketing : real people, real decisions / Michael R Solomon; et al. by
Edition: 2nd European ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow, England ; New York : Pearson, 2013
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 SO MA.

110.
A preface to marketing management / J Paul Peter; James H Donnelly. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : McGraw-Hill, ©2006
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 PE PR.

111.
The impulse economy : understanding mobile shoppers and what makes them buy / Gary Schwartz. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Atria Books, 2011
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8342 SC IM.

112.
The Oxford handbook of strategic sales and sales management / edited by David W. Cravens, Kenneth Le Meunier-FitzHugh, Nigel F. Piercy. by Series: Oxford handbooks in business and management
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford ; New York : Oxford University Press, 2011
Other title:
  • Strategic sales and sales management
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 OX FO.

113.
Google+ for business : how Google's social network changes everything / Chris Brogan. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Indianapolis, Ind. : Que, c2012
Other title:
  • Google plus for business
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.872 BR GO.

114.
Marketing management : a value-creation process / Alain Jolibert ... [et al.]. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Houndmills, Basingstoke ; New York, NY : Palgrave Macmillan, 2012
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 JO MA.

115.
The social media sales revolution : the new rules for finding customers, building relationships, and closing more sales through online networking / Landy Chase, Kevin Knebl. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c2011
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.872 CH SO.

116.
Brand valued : how socially valued brands hold the key to a sustainable future and business success / Guy Champniss and Fernando Rodes Vila. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chichester : John Wiley & Sons, c2011
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 CH BR.

117.
The brand race [videorecording] : how to rise above the competition / David Aaker. by
Material type: Film Film; Type of visual material: videorecording
Publication details: Mill Valey, CA : Kantola Productions, c2011
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 AA BR.

118.
Marketing : an introduction / Gary Armstrong, Philip Kotler. by
Edition: 11th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Prentice Hall, 2013
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 AR MA.

119.
Cases in marketing management / edited by Kenneth E. Clow, Donald Baack. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Thousand Oaks, Calif. : SAGE, c2012
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 CA SE.

120.
Essentials of marketing management / Geoff Lancaster and Lester Massingham. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; New York : Routledge, 2011
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 LA ES.

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