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141.
Marketing management : a value creation process / Pierre-Louis Dubois, Alain Jolibert, Hans Mühlbacher. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Houndmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2007
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 DU MA.

142.
Principles of services marketing / Adrian Palmer. by
Edition: 5th ed.
Material type: Text Text; Format: regular print
Publication details: New York : McGraw-Hill, c2008
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 PA PR.

143.
Contemporary strategic marketing / Ross Brennan ... [et al.]. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Houndmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2008
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.802 BR CO.

144.
Improve your marketing to grow your business : insights and innovation that drive business and brand growth / Hunter Hastings ; with Jeff Saperstein. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Wharton School Pub, c2008
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 HA IM.

145.
Global marketing management / Masaaki Kotabe, Kristiaan Helsen. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken, NJ : Wiley, c2008
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.84 KO GL.

146.
How to write a marketing plan / John Westwood. by Series: Creating success
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; Philadelphia : Kogan Page, 2006
Other title:
  • Write a marketing plan
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.802 WE HO.

147.
Marketing management and strategy / Peter Doyle and Phil Stern. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Financial Times Prentice Hall, 2006
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 DO MA.

148.
Business marketing management : B2B / Michael D. Hutt, Thomas W. Speh. by
Edition: 10th ed.
Material type: Text Text; Format: regular print
Publication details: Mason, OH :. Thomson South-Western, Cengage Learning, c2010
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.802 HU BU.

149.
Global marketing : foreign entry, local marketing, & global management / Johny K. Johansson. by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill Irwin, c2009
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.848 JO GL.

150.
International marketing : strategy and theory / Sak Onkvisit and John J. Shaw. by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; New York : Routledge, 2009
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.848 ON IN.

151.
Rethinking marketing : the entrepreneurial imperative / Minet Schindehutte, Michael H. Morris, Leyland F. Pitt. by Series: The Prentice Halal entrepreneurship series
Material type: Text Text; Format: regular print
Publication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2009
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 SC RE.

152.
Market-based management : strategies for growing customer value and profitability / Roger J. Best. by
Edition: 5th ed.
Material type: Text Text; Format: regular print
Publication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2009
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.8 BE MA, ...

153.
Meatball sundae : is your marketing out of sync? / Seth Godin. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Portfolio, 2007
Other title:
  • Is your marketing out of sync
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 GO ME.

154.
Marketing management : a strategic decision-making approach / John W. Mullins, Orville C. Walker Jr., Harper W. Boyd Jr. by Series: Mcgraw-Hill/Irwin series in marketing
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c2008
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.8 MU MA, ...

155.
Competitive marketing strategy / Dann & Dann. by
Material type: Text Text; Format: regular print
Publication details: Australia : Pearson/Prentice Hall, 2007
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.802 DA CO.

156.
Marketing strategy / O.C. Ferrell, Michael D. Hartline. by
Edition: 4e [ed.].
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mason, OH : Thomson South-Western, c2008
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 FE MA.

157.
Total relationship marketing : / Evert Gummesson. by
Edition: 3rd ed.
Material type: Text Text; Format: regular print
Publication details: Oxford : Butterworth-Heinemann, 2008
Other title:
  • Total relationship marketing : marketing management, relationship strategy and CRM approaches for the network economy
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.812 GU TO.

158.
Marketing management / Philip Kotler, Kevin Lane Keller. by
Edition: 13th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2009
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 KO MA.

159.
Marketing strategy : a decision-focused approach / Orville C. Walker Jr, John W. Mullins. by
Edition: 6th ed.
Material type: Text Text; Format: regular print
Publication details: Boston : McGraw-Hill, c2008
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.802 WA MA.

160.
P&G Japan [videorecording] : the SK-II globalization project.
Material type: Film Film; Type of visual material: videorecording
Publication details: Boston, MA. : Harvard Business School, c2003
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 PG JA.

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