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161.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. by
Edition: 8th ed.
Material type: Text Text; Format: regular print
Publication details: Boston, Mass. : McGraw-Hill, c2008
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 659.1 BE AD, ...

162.
Electronic marketing : theory and practice for the 21st century / John OConnor, Eamonn Galvin and Martin Evans. by
Material type: Text Text; Format: regular print
Publication details: Harlow : Financial Times Prentice Hall, 2004
Other title:
  • Electronic marketing : theory and practice for the twenty first century
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.8 OC EL, ...

163.
Marketing communications : contexts, strategies, and applications / Chris Fill. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Pearson Education LTD, 2005
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.802 FI MA, ...

164.
The fundamentals of business to business sales and marketing / John M. Coe. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c2004
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.804 CO FU.

165.
Marketing communications : an integrated approach / P R Smith & Jonathan Taylor. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; Sterling, VA : Kogan Page, 2004
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.802 SM MA, ...

166.
Integrated marketing communications : a primer / Philip J. Kitchen and Patrick de Pelsmacker. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; New York : Routledge, 2004
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.802 KI IN.

167.
The long tail : how endless choice is creating unlimited demand / Chris Anderson. by
Material type: Text Text; Format: regular print
Publication details: London, Random House Business, 2006
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 AN LO.

168.
Business marketing : connecting strategy, relationships, and learning / F. Robert Dwyer, John F. Tanner, Jr. by Series: McGraw-Hill/Irwin series in marketing
Edition: 2nd ed.
Material type: Text Text; Format: regular print
Publication details: Boston : McGraw-Hill, 2002
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 DW BU.

169.
New product launch : 10 proven strategies / Joan Schneider with Jeanne Yocum. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Deerfield, Ill. : Stagnito Communications, 2004
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.575 SN NE.

170.
Business-to-business marketing : relationships, systems and communications / Chris Fill, Karen Fill. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow, England ; New York : Financial Time Prentice Hall, 2004
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.804 FI BU.

171.
Strategic advertising management / Larry Percy, Richard Elliott. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford ; New York, N.Y. : Oxford University Press, c2005
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 659.1 PE ST.

172.
Up your service! : strategies and action steps to delight your customers now! / Ron Kaufman. by Series: Customer Care
Material type: Text Text; Format: regular print
Publication details: Singapore : Ron Kaufman, c2005
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.812 KA UP, ...

173.
How to prepare a promotional plan / David Waller. by
Material type: Text Text; Format: regular print
Publication details: Sydney : McGraw-Hill, 1998
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.802 WA HO, ...

174.
Advertising, promotion, and supplemental aspects of integrated marketing communications / Terence A. Shimp. by
Edition: 4th ed.
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Publication details: Fort Worth : The Dryden Press, 1997
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 659.1 SH AD, ...

175.
Strategic advertising management / Larry Percy, John R. Rossiter, Richard Elliott. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford ; New York : Oxford University Press, 2001
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 659.1 PE ST.

176.
The marketing plan : how to prepare and implement it / William M. Luther. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : AMACOM, c2001
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.802 LU MA, ...

177.
Introduction to advertising and promotion : an integrated marketing communications perspective. by
Edition: 2nd ed.
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Publication details: Homewood, Ill. : Irwin, 1993
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 659.1 BE IN.

178.
Introduction to advertising and promotion management. by
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Publication details: Homewood Ill. : Irwin, 1990
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 659.1 BE IN.

179.
Concurrent marketing : integrating product, sales, and service. by
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Publication details: Boston, Massachusetts : Harvard Business School Press, 1995
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 CE CO.

180.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. by Series: The McGraw-Hill/Irwin series in marketing
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill, c2004
Availability: No items available.

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