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Strategic advertising management / Larry Percy, Richard Elliott. by
Edition: 2nd ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Oxford ; New York, N.Y. : Oxford University Press, c2005
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 659.1 PE ST.
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172.
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173.
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How to prepare a promotional plan / David Waller. by
Material type: Text; Format:
regular print
Publication details: Sydney : McGraw-Hill, 1998
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.802 WA HO, ...
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174.
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176.
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178.
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Introduction to advertising and promotion management. by
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Publication details: Homewood Ill. : Irwin, 1990
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 659.1 BE IN.
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179.
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Concurrent marketing : integrating product, sales, and service. by
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Publication details: Boston, Massachusetts : Harvard Business School Press, 1995
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 CE CO.
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180.
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