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261.
Marketing strategy : a decision-focused approach / Orville C. Walker, Jr. ... [et al.]. by
Edition: 7th ed.
Material type: Text Text; Format: regular print
Publication details: North Ryde, N.S.W. : McGraw-Hill, c2011
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.802 WA MA.

262.
Global marketing / Warren J. Keegan, Mark C. Green. by
Edition: 6th ed, Global ed.
Material type: Text Text; Format: regular print
Publication details: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2010
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.84 KE GL.

263.
Brands and brand management : contemporary research perspectives / [edited by] Barbara Loken, Rohini Ahluwalia, and Michael J. Houston. by Series: Marketing and consumer psychology series
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Routledge, c2010
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 BR AN.

264.
Business to business marketing : a value-driven approach / Wim G. Biemans. by
Material type: Text Text; Format: regular print
Publication details: London : McGraw Hill, 2010
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 BI BU.

265.
Conversations with marketing masters / Laura Mazur and Louella Miles. by
Material type: Text Text; Format: print ; Nature of contents: biography; Literary form: Not fiction
Publication details: Chichester ; Hoboken, NJ : John Wiley, c2007
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 MA CO.

266.
Brilliant marketing : what the best marketers know, do and say / Richard Hall. by
Material type: Text Text; Format: regular print
Publication details: Harlow : Prentice Hall, c2009
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 HA BR.

267.
Marketing the sports organisation : building networks and relationships / Alain Ferrand and Scott McCarthy. by
Material type: Text Text
Publication details: London : Routledge, 2009
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 338.4379606 FE MA.

268.
Relationship marketing : a consumer experience approach / Steve Baron, Tony Conway, Gary C. Warnaby. by Series: SAGE advanced marketing series
Material type: Text Text; Format: regular print
Publication details: Los Angeles ; London : SAGE, c2010
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.812 BA RE.

269.
Marketing : defined, explained, applied / Michael Levens. by
Material type: Text Text; Format: regular print
Publication details: Boston : Pearson, c2010
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 LE MA.

270.
Essentials of global marketing / Svend Hollensen. by
Material type: Text Text; Format: regular print
Publication details: Harlow : Financial Times/Prentice Hall, 2008
Other title:
  • Global marketing
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.84 HO ES.

271.
Principles of supply chain management / Richard E. Crandall, William R. Crandall, Charlie C. Chen. by Series: Series on resource management
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boca Raton : CRC Press/Taylor & Francis Group, c2010
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.7 CR PR.

272.
CustomerCentric selling / Michael T. Bosworth, John R. Holland, and Frank Visgatis. by
Edition: 2nd ed., [Fully rev. and expanded].
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c2010
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.85 BO CU.

273.
The shift : the transformation of today's marketers into tomorrow's growth leaders / Scott M. Davis ; foreword by Philip Kotler. by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: San Francisco, CA : Jossey-Bass, c2009
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.802 DA SH.

274.
Beating low cost competition : how premium brands can respond to cut-price rivals beating the competition / Adrian Ryans. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chichester, England ; Hoboken, NJ : John Wiley & Sons, c2008
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 RY BE.

275.
Brand rewired : connecting intellectual property, branding, and creativity strategy / Anne H. Chasser, Jennifer C. Wolfe. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken, NJ : Wiley, c2010
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 CH BR.

276.
Branding demystified : plans to payoffs / Harsh V. Verma. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi ; Thousand Oaks, Calif. : Response Books, 2010
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 VE BR.

277.
Business-to-business brand management : theory, research and executive case study exercises / edited by Mark S. Glynn, Arch G. Woodside. by Series: Advances in business marketing and purchasing ; 15
Material type: Text Text; Format: regular print
Publication details: Bingley UK : JAI Press, c2009
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 BU SI.

278.
Marketing management : a relationship approach / Svend Hollensen. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, NY : Pearson Education, 2010
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 HO MA.

279.
Marketing management : a customer-oriented approach / Kenneth E. Clow, Donald Baack. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Thousand Oaks, Calif. : Sage, c2010
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 CL MA.

280.
The economy of brands / Jan Lindemann. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Basingstoke ; New York : Palgrave Macmillan, c2010
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.5038 LI EC.

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