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281.
The global brand : how to create and develop lasting brand value in the world market / Nigel Hollis. by
Material type: Text Text; Format: regular print
Publication details: Basingstoke : Palgrave Macmillan, c2008, 2010
Other title:
  • Global brand : how to create and develop lasting brand value in the world
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.827 HO GL, ...

282.
Brands and branding / Rita Clifton ; with Sameena Ahmad ... [et al.]. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Bloomberg Press, 2009
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 CL BR.

283.
The luxury strategy : break the rules of marketing to build luxury brands / J.N. Kapferer and V. Bastien. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; Philadelphia : Kogan Page, 2009
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 KA LU.

284.
Luxury brand management : a world of privilege / Michel Chevalier, Gérald Mazzalovo. by
Material type: Text Text; Format: regular print
Publication details: Singapore ; Chichester : John Wiley, c2008
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 CH LU.

285.
Marketing channels : a management view / Bert Rosenbloom. by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mason, Ohio : Thomson/South-Western, c2004
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.87 RO MA.

286.
Tourism management / David Weaver, Laura Lawton. by
Edition: 3rd ed.
Material type: Text Text
Publication details: Milton, Qld. : John Wiley & Sons, 2006
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 338.4791 WE TO.

287.
Marketing strategy : a decision-focused approach / Orville C. Walker, Jr. ... [et al.]. by
Edition: 1st [Australian] ed.
Material type: Text Text; Format: regular print
Publication details: North Ryde, N.S.W. : McGraw-Hill, c2009
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.8 WA MA, ...

288.
International marketing and export management / Gerald Albaum, Edwin Duerr. by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow, England ; New York : Financial Times/Prentice Hall, 2008
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.848 AL IN.

289.
Services marketing : people, technology, strategy Christopher Lovelock, Jochen Wirtz. by
Edition: 7th ed.
Material type: Text Text
Publication details: Boston : Prentice Hall, c2011
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.8 LO SE, ...

290.
Marketing strategy / O.C. Ferrell, Michael D. Hartline. by
Edition: 5th ed.
Material type: Text Text; Format: regular print
Publication details: Mason, OH : South-Western Cengage Learning, c2011
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.8 FE MA, ...

291.
Advertising, promotion, and other aspects of integrated marketing communications / Terence A. Shimp. by
Edition: 8th ed.
Material type: Text Text; Format: regular print
Publication details: Mason, OH : South-Western/Cengage Learning, 2010
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.82 SH AD.

292.
Marketing thought : tools, tactics, and strategies that drive results / edited by Alex Littlewood. by
Material type: Text Text; Format: regular print
Publication details: Cupertino, CA :. Quick2Publish, c2008
Other title:
  • Marketing thought : ideas that drive results
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 MA RK.

293.
The fundamentals of marketing / Edward Russell. by Series: AVA fundamentals
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Switzerland : AVA, c2010
Other title:
  • Marketing
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 RU FU.

294.
Marketing : the basics / Karl Moore and Niketh Pareek. by Series: The basics
Edition: 2nd ed.
Material type: Text Text; Format: print available online remote; Literary form: Not fiction
Publication details: London ; New York : Routledge, 2010
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 MO MA.

295.
Introduction to marketing / Carl McDaniel, Charles Lamb, Joseph F. Hair. by
Edition: 11th ed.
Material type: Text Text; Format: regular print
Publication details: Mason, Ohio : South-Western, c2011
Availability: Items available for loan: University of Wollongong in Dubai (3)Call number: 658.8 MC IN, ...

296.
Marketing IT products and services / Jessica Keyes. by
Material type: Text Text
Publication details: Boca Raton, FL : CRC Press, c2010
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 004.0688 KE MA.

297.
Marketing management : a strategic decision-making approach / John W. Mullins, Orville C. Walker Jr. by
Edition: 7th ed.
Material type: Text Text; Format: regular print
Publication details: New York : McGraw-Hill, c2010
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.8 MU MA, ...

298.
Strategic marketing : creating competitive advantage / Douglas West, John Ford, and Essam Ibrahim. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford ; New York : Oxford University Press, 2010
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8101 WE ST.

299.
Sales and marketing the six sigma way / Michael J. Webb ; with Tom Gorman. by
Material type: Text Text; Format: print ; Nature of contents: biography; Literary form: Not fiction
Publication details: Chicago, IL : Kaplan Pub., c2006
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.802 WE SA.

300.
Strategic market management : global perspectives David A. Aaker, Damien McLoughlin by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken, N.J. : Wiley, 2010
Availability: Items available for loan: University of Wollongong in Dubai (4)Call number: 658.8 AA ST, ...

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