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421.
Global marketing management / Masaaki Kotabe, Kristiaan Helsen. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken, NJ : Wiley, c2004
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.848 KO GL, ...

422.
Distribution : planning and control : managing in the era of supply chain management / David Frederick Ross. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Kluwer Academic Publishers, c2004
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.7 RO DI.

423.
Retail therapy : making strategic relationships work / Rob Jones with Dan Murphy. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Houndmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan, c2003
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.87 JO RE.

424.
No cover image available
A decade of Gulf Marketing : 10th GMR anniversary 1993 - 2003. by
Material type: Text Text
Publication details: Dubai : Gray Business Communications, 2003
Other title:
  • A decade of Gulf Marketing : tenth Gulf Marketing Review anniversary 1993 - 2003
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.049 DE CA, ...

425.
Digital marketing strategy : text and cases / Glen L. Urban. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2004
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.84 UR DI, ...

426.
The rhetoric and reality of marketing : an international managerial approach / edited by Philip J. Kitchen. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Houndmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2003
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 RH ET.

427.
Student learning guide and workbook to accompany Marketing, 6th ed. [by] Philip Kotler ... [et al.] / Peter Butler and Don Bradmore. by
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Publisher number:
  • Coop T45811
Publication details: Frenchs Forest, N.S.W. : Prentice Hall, 2004
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.8 BU ST, ...

428.
Strategic market management / David A. Aaker. by
Edition: 6th ed.
Material type: Text Text; Format: regular print
Publication details: New York :. Wiley, 2001
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 AA ST.

429.
Essentials of marketing / Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mason, Ohio : South-Western, Thomson Learning, c2003
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.8 LA ES, ...

430.
Customer relationship management : integrating marketing strategy and information technology / William G. Zikmund, Raymond McLeod, Jr., Faye W. Gilbert. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken, N.J. : Wiley, c2003
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.812 ZI CU.

431.
Services marketing management : an international perspective / by Kans Kasper, Piet van Helsdingen, Wouter De Vries, Jr. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chichester ; New York : Wiley, c1999
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 KA SE.

432.
Customer experience management : a revolutionary approach to connecting with your customers / Bernd H. Schmitt. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Wiley, c2003
Availability: Not available: University of Wollongong in Dubai: Checked out (1).

433.
Market-based management : strategies for growing customer value and profitability / Roger J. Best. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Prentice Hall, c2004
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 BE MA.

434.
Designing and managing the supply chain : concepts, strategies, and case studies / David Simchi-Levi, Philip Kaminsky, Edith Simchi-Levi. by Series: Irwin/McGraw-Hill series in operations and decision sciences
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill/Irwin, c2003
Other title:
  • Designing & managing the supply chain
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.7 SI DE, ...

435.
Managing the supply chain : a strategic perspective / J.L. Gattorna and D.W. Walters. by
Material type: Text Text; Format: regular print
Publication details: Basingstoke : Macmillan Business, 1996
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.788 GA MA, ...

436.
Principles of service marketing and management / Christopher Lovelock, Lauren Wright. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, NJ : Prentice Hall, 2001
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.8 LO PR, ...

437.
Marketing strategy / [contributors, Robert J. Dolan ... et al.]. . by
Material type: Text Text; Format: regular print
Publication details: Boston, MA. : Harvard Business School, 2002
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 MA RK.

438.
Value-based marketing : marketing strategies for corporate growth and shareholder value / Peter Doyle. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chichester ; New York : Wiley, c2000
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.802 DO VA.

439.
Business marketing management : a strategic view of industrial and organizational markets / Michael D. Hutt, Thomas W. Speh. by Series: The Dryden Press series in marketing
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Fort Worth, TX : Harcourt College Publishers, c2001
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.804 HU BU.

440.
Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson. by
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Prentice Hall, c2001
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.802 KE ST.

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