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441.
Essentials of global marketing / Svend Hollensen. by
Material type: Text Text; Format: regular print
Publication details: Harlow : Financial Times/Prentice Hall, 2008
Other title:
  • Global marketing
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.84 HO ES.

442.
Principles of supply chain management / Richard E. Crandall, William R. Crandall, Charlie C. Chen. by Series: Series on resource management
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boca Raton : CRC Press/Taylor & Francis Group, c2010
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.7 CR PR.

443.
CustomerCentric selling / Michael T. Bosworth, John R. Holland, and Frank Visgatis. by
Edition: 2nd ed., [Fully rev. and expanded].
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c2010
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.85 BO CU.

444.
MBA in a nutshell / Milo Sobel. by
Material type: Text Text
Publication details: New York : McGraw-Hill, c2010
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658 SO MB.

445.
The shift : the transformation of today's marketers into tomorrow's growth leaders / Scott M. Davis ; foreword by Philip Kotler. by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: San Francisco, CA : Jossey-Bass, c2009
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.802 DA SH.

446.
Beating low cost competition : how premium brands can respond to cut-price rivals beating the competition / Adrian Ryans. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chichester, England ; Hoboken, NJ : John Wiley & Sons, c2008
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 RY BE.

447.
Brand rewired : connecting intellectual property, branding, and creativity strategy / Anne H. Chasser, Jennifer C. Wolfe. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken, NJ : Wiley, c2010
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 CH BR.

448.
The power of positive profit : how you can improve any bottom line in sales, marketing, and management with moneymath / Graham Foster. by
Material type: Text Text
Publication details: Hoboken, N.J. : Wiley, c2007
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.155 FO PO.

449.
Branding demystified : plans to payoffs / Harsh V. Verma. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi ; Thousand Oaks, Calif. : Response Books, 2010
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 VE BR.

450.
Business-to-business brand management : theory, research and executive case study exercises / edited by Mark S. Glynn, Arch G. Woodside. by Series: Advances in business marketing and purchasing ; 15
Material type: Text Text; Format: regular print
Publication details: Bingley UK : JAI Press, c2009
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 BU SI.

451.
Marketing management : a relationship approach / Svend Hollensen. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, NY : Pearson Education, 2010
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 HO MA.

452.
Marketing management : a customer-oriented approach / Kenneth E. Clow, Donald Baack. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Thousand Oaks, Calif. : Sage, c2010
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 CL MA.

453.
The economy of brands / Jan Lindemann. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Basingstoke ; New York : Palgrave Macmillan, c2010
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.5038 LI EC.

454.
The global brand : how to create and develop lasting brand value in the world market / Nigel Hollis. by
Material type: Text Text; Format: regular print
Publication details: Basingstoke : Palgrave Macmillan, c2008, 2010
Other title:
  • Global brand : how to create and develop lasting brand value in the world
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.827 HO GL, ...

455.
Brands and branding / Rita Clifton ; with Sameena Ahmad ... [et al.]. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Bloomberg Press, 2009
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 CL BR.

456.
CRM at the speed of light : social CRM strategies, tools, and techniques for engaging your customers / Paul Greenberg ; [foreword by Marc Benioff]. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c2010
Other title:
  • Customer relations management at the speed of light
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.812 GR CR.

457.
The luxury strategy : break the rules of marketing to build luxury brands / J.N. Kapferer and V. Bastien. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; Philadelphia : Kogan Page, 2009
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 KA LU.

458.
Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller. by
Material type: Text Text; Format: regular print
Publication details: Upper Saddle River, NJ : Pearson/Prentice Hall, c2008
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 KE ST.

459.
Luxury brand management : a world of privilege / Michel Chevalier, Gérald Mazzalovo. by
Material type: Text Text; Format: regular print
Publication details: Singapore ; Chichester : John Wiley, c2008
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 CH LU.

460.
Events management / Glenn A.J. Bowdin ... [et al.]. by
Edition: 2nd ed.
Material type: Text Text
Publication details: Oxford :. Butterworth-Heinemann, c2006
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 394.2068 BO EV.

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