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	1.	No cover image available Game-based marketing : inspire customer loyalty through rewards, challenges, and contests / Gabe Zichermann and Joselin Linder by Zichermann, Gabe, 1974- Linder, Joselin Material type: Text Publication details: Hoboken, N.J. : John Wiley & Sons, c2010 Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.812 ZI GA.
	2.	Marketing and customer loyalty : the extra step approach Mauro Cavallone by Cavallone, Mauro Series: International series in advanced management studies Material type: Text Publication details: New York, NY : Springer Berlin Heidelberg, c2017 Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.872 CA MA.
	3.	Evergreen : cultivate the enduring customer loyalty that keeps your business thriving Noah Fleming by Fleming, Noah Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : American Management Association, c2015 Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.812 FL EV.
	4.	Brand psychology : consumer perceptions, corporate reputations Jonathan Gabay by Gabay, Jonathan Material type: Text; Format: print ; Literary form: Not fiction Publication details: London ; Philadelphia : Kogan Page, 2015 Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827019 GA BR.
	5.	The wallet allocation rule : winning the battle for share Timothy L. Keiningham, Lerzan Aksoy, and Luke Williams with Alexander Buoye by Keiningham, Timothy L Aksoy, Lerzan Williams, Luke Buoye, Alexander Material type: Text; Format: print ; Literary form: Not fiction Publication details: Hoboken, N.J. : Wiley, 2015 Online resources: Cover image Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8342 KE WA.
	6.	Serious games for business : using gamification to fully engage customers, employess and partners / Phaedra Boinodiris with Peter Fingar by Boinodiris, Phaedra Fingar, Peter, 1946- Material type: Text; Literary form: Not fiction ; Audience: Adult; Publisher: Tampa, Florida : Meghan-Kiffer Press, c2014 Other title: Using gamification to fully engage customers, employess and partners Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.872 BO SE.
	7.	The Tasti D-Lite way : social media marketing lessons for building loyalty and a brand customers crave / James Amos and B.J. Emerson. by Amos, James Emerson, B. J Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : McGraw-Hill, c2013 Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.872 AM TA.
	8.	Driving loyalty : turning every customer and employee into a raving fan for your brand / Kirk Kazanjian. by Kazanjian, Kirk Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : Crown Business, c2013 Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8343 KA DR.
	9.	Brand real : how smart companies live their brand promise and inspire fierce customer loyalty / Laurence Vincent. by Vincent, Laurence Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : American Management Association, c2012 Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 VI BR.
	10.	Loyalty programs : generalizations on their adoption, effectiveness and design / Tammo H A Bijmolt; Matilda Dorotic; Peter C Verhoef. by Tammo H.A. Bijmolt Series: Foundations and trends in marketing ; v. 5, no. 4 Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston : Now, c2011 Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.812 TA LO.
	11.	The hidden wealth of customers : realizing the untapped value of your most important asset / Bill Lee. by Lee, William G Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston, Mass. : Harvard Business Review Press, c2012 Availability: Not available: University of Wollongong in Dubai: Checked out (1).
	12.	Brand advocates : turning enthusiastic customers into a powerful marketing force / Rob Fuggetta. by Fuggetta, Rob Material type: Text; Format: print ; Literary form: Not fiction Publication details: Hoboken, N.J. : Wiley, c2012 Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.82 FU BR.
	13.	Harvard business review on increasing customer loyalty. Series: Harvard business review paperback series Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston, Mass. : Harvard Business Review Press, c2011 Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8343 HA RV.
	14.	Taming the search-and-switch customer : earning customer loyalty in a compulsion-to-compare world / Jill Griffin. by Griffin, Jill Edition: 1st ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: San Francisco, CA : Jossey-Bass, c2009 Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.812 GR TA.
	15.	No cover image available Customer relationship management : are companies getting divorced from reality? - a literature review / Melodena S. Balakrishnan, Lien Els. by Balakrishnan, Melodena S Els, Lien Series: Working paper series : Business, Management, Marketing ; WP50/2007 Material type: Text; Format: regular print Publication details: Dubai : UOWD Research Committee, 2007 Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.812 BA CU.
	16.	Researching customer satisfaction & loyalty : how to find out what people really think / Paul Szwarc. by Szwarc, Paul Series: Market research in practice series Material type: Text; Format: print ; Literary form: Not fiction Publication details: London ; Sterling, VA : Kogan Page, 2005 Other title: Researching customer satisfaction and loyalty Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.812 SZ RE.
	17.	Scoring points : how Tesco is winning customer loyalty / Clive Humby and Terry Hunt, with Tim Phillips. by Humby, Clive Hunt, Terry, 1955- Phillips, Tim, 1967- Material type: Text; Format: print ; Literary form: Not fiction Publication details: Sterling, VA : Kogan Page, c2004 Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.812 HU SC.
	18.	Return on customer : creating maximum value from your scarcest resource / Don Peppers and Martha Rogers. by Peppers, Don Rogers, Martha, Ph.D Edition: 1st ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : Currency/Doubleday, 2005 Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.812 PE RE.
	19.	Loyalty rules! : how today's leaders build lasting relationships / Frederick F. Reichheld. by Reichheld, Frederick F Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston : Harvard Business School Press, c2001 Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.812 RE LO.