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1.
Marketing metrics : the manager's guide to measuring marketing performance Neil T. Bendle, Paul W. Farris, Phillip E. Pfeifer and David J. Reibstein. by
Edition: 4th ed.
Material type: Text Text
Publication details: Upper Saddle River (N.J.) : Pearson Education, c2020
Other title:
  • Manager's guide to measuring marketing performance
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.83 BE MA.

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2.
Marketing research Carl McDaniel, Roger Gates by
Edition: 11th ed.
Publication details: Hoboken : Wiley, c2018
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.83 MC MA.

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3.
Essentials of marketing research Joseph F. Hair ... [et al.] by
Edition: 4th ed.
Publication details: New York : McGraw-Hill Education, c2017
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8​3 HA ES.

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4.
Social media measurement and management : entrepreneurial digital analytics Jeremy Harris Lipschultz by
Publication details: New York, NY : Routledge, c2020
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 302.23 LI SO.

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5.
New methods of market research and analysis / G. Scott Erickson by
Material type: Text Text
Publication details: Cheltenham, UK ; Northampton, MA : Edward Elgar Publishing, 2019
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.83 ER NE.

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6.
Marketing research : an applied orientation Naresh K. Malhotra by
Edition: 7th ed.
Material type: Text Text
Publication details: Upper Saddle River, NJ : Pearson/Prentice Hall, c2019
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.83 MA MA.

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7.
Marketing analytics : a practical guide to improving consumer insights using data techniques Mike Grigsby by Series: Marketing science series
Edition: 2nd ed.
Material type: Text Text
Publication details: London : Kogan Page, c2018
Availability: Not available: University of Wollongong in Dubai: Checked out (1).

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8.
Predictive analytics for marketers : using data mining for business advantage Barry Leventhal by
Material type: Text Text
Publication details: London : KoganPage, c2018
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8302856312 LE PR.

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9.
Social media analytics : effective tools for building, interpreting, and using metrics Marshall Sponder by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c2012
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.872 SP SO.

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10.
Buyology : how everything we believe about why we buy is wrong / Martin Lindström by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Random House Business, 2008
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.834 LI BU.

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11.
Collaborative research design : working with business for meaningful findings Edited by Per Vagn Freytag, Louise Young by
Material type: Text Text
Publication details: New York, NY : Springer Berlin Heidelberg, 2017
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 650.13 CO LL , ...

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12.
Social media metrics : how to measure and optimize your marketing investment Jim Sterne by Series:
Material type: Text Text
Publication details: Hoboken, N.J. : John Wiley, c2010
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.872 ST SO.

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13.
Advanced methods for modeling markets Peter Leeflang by Series: International Series in Quantitative Marketing
Material type: Text Text
Publication details: Cham : Springer International Publishing, 2017
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.802 LE AD.

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14.
Artificial intelligence marketing and predicting consumer choice : an overview of tools and techniques Steven Struhl by
Material type: Text Text
Publication details: New York : Kogan Page Ltd, c2017
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.80028563 ST AR.

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15.
Essentials of marketing research : a hands-on orientation Naresh K. Malhotra by Series: Always learning
Edition: Global edition
Publication details: Boston : Pearson, c2015
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.83 MA ES, ... Not available: University of Wollongong in Dubai: Checked out (1).

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16.
Marketing research essentials Carl McDaniel, Roger Gates by
Edition: 9th ed.
Material type: Text Text
Publication details: Hoboken, N.J. : Wiley ; c2016
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.83 MC MA.

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17.
Marketing metrics : the manager's guide to measuring marketing performance Neil T. Bendle, Paul W. Farris, Phillip E. Pfeifer and David J. Reibstein. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River (N.J.) : Pearson Education, c2016
Other title:
  • Manager's guide to measuring marketing performance
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (3)Call number: 658.83 BE MA, ... Not available: University of Wollongong in Dubai: Checked out (1).

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18.
Data-driven marketing : the 15 metrics everyone in marketing should know Mark Jeffery by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken, NJ : Wiley, c2010
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.83 JE DA, ...

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19.
Marketing metrics : the definitive guide to measuring marketing performance / Paul W. Farris ... [et al.]. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : FT Press, c2010
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.83 FA MA, ...

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20.
Marketing research : in a digital information environment / Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau. by
Edition: 4th ed.
Material type: Text Text
Publication details: Boston : McGraw-Hill Irwin, c2009
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.83 HA MA.

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