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Internet marketing : readings and online resources / Paul Richardson.
by Richardson, Paul, 1962-. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : McGraw-Hill/Irwin, c2001Availability: Items available for loan: University of Wollongong in Dubai (2). Location(s): Main Collection 658.84 RI IN.
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Designing and managing the supply chain : concepts, strategies, and case studies / David Simchi-Levi, Philip Kaminsky, Edith Simchi-Levi.
by Simchi-Levi, David | Kaminsky, Philip | Simchi-Levi, Edith. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : McGraw-Hill/Irwin, c2003Other title: Designing & managing the supply chain.Availability: Items available for loan: University of Wollongong in Dubai (2). Location(s): Main Collection 658.7 SI DE.
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Marketing your services : for people who hate to sell / Rick Crandall.
by Crandall, Rick. Edition: Expanded and updated ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Chicago, Ill. : McGraw-Hill, c2003Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.8 CR MA.
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Internet marketing : building advantage in the networked economy / Rafi A. Mohammed ... [et al.].
by Mohammed, Rafi. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : McGraw-Hill/Irwin MarketspaceU, c2004Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.84 MO IN.
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The fundamentals of business to business sales and marketing / John M. Coe.
by Coe, John M. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : McGraw-Hill, c2004Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.804 CO FU.
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Analysis for marketing planning / Donald R. Lehmann, Russell S. Winer.
by Lehmann, Donald R | Winer, Russell S. Edition: 6th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : McGraw-Hill/Irvin, 2004, c2005Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.802 LE AN.
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The breakaway brand : how great brands stand out / Francis J. Kelly III, Barry Silverstein.
by Kelly, Francis J, 1956- | Silverstein, Barry, 1948-. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : McGraw-Hill, c2005Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.827 KE BR.
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International and global marketing : concepts and cases / [edited by] Taylor W. Meloan, John L. Graham.
by Meloan, Taylor W | Graham, John L. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston, Mass. : Irwin/McGraw Hill, c1998Other title: International & global marketing.Availability: Items available for loan: University of Wollongong in Dubai (2). Location(s): Main Collection 658.848 IN TE.
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Business marketing. Frank G.Bingham
by Bingham, Frank G | Gomes, Roger | Knowles, Patricia A. Edition: 3rd ed. / Frank G. Bingham, Jr., Roger Gomes, Patricia A. Knowles.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : McGraw-Hill/Irwin, c2005Availability: Items available for loan: University of Wollongong in Dubai (2). Location(s): Main Collection 658.8 BI BU.
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Operators are standing by : use the power of infomercials and TV marketing to sell your products and keep customers calling / Michael Planit.
by Planit, Michael. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : McGraw-Hill, c2007Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.872 PL OP.
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Strategic marketing / David W. Cravens, Nigel F. Piercy.
by Cravens, David W | Piercy, Nigel. Edition: 9th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : McGraw-Hill Irwin, c2009Availability: Items available for loan: University of Wollongong in Dubai (3). Location(s): Main Collection 658.802 CR ST.
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Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler.
by Zeithaml, Valarie A | Bitner, Mary Jo | Gremler, Dwayne D. Edition: 5th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : McGraw-Hill Irwin, c2009Availability: Items available for loan: University of Wollongong in Dubai (3). Location(s): Main Collection 658.8 ZE SE.
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Successful direct marketing methods : interactive, database, and customer-based marketing for digital age / Bob Stone and Ron Jacobs.
by Stone, Bob, 1918-2007 | Jacobs, Ron, 1948-. Edition: 8th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : McGraw-Hill, c2008Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.84 ST SU.
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Marketing management : a strategic decision-making approach / John W. Mullins, Orville C. Walker Jr., Harper W. Boyd Jr.
by Mullins, John W. (John Walker) | Walker, Orville C. Edition: 6th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : McGraw-Hill, c2008Availability: Items available for loan: University of Wollongong in Dubai (2). Location(s): Main Collection 658.8 MU MA.
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Marketing research project manual / James M. Molinari.
by Molinari, James M. Edition: 1st ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston, Mass. : McGraw-Hill, c2006Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.83 MO MA.
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Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.
by Peter, J. Paul | Olson, Jerry C., (Jerry Corrie), 1944-. Edition: 8th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : McGraw-Hill/Irwin, c2008Other title: Consumer behavior & marketing strategy.Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.8342 PE CO.
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Global marketing : foreign entry, local marketing, & global management / Johny K. Johansson.
by Johansson, Johny K. Edition: 5th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : McGraw-Hill Irwin, c2009Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.848 JO GL.
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Search engine marketing / Andreas Ramos, Stephanie Cota.
by Ramos, Andreas | Cota, Stephanie. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : McGraw-Hill, c2009Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.872 RA SE.
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Business marketing : connecting strategy, relationships, and learning / F. Robert Dwyer, John F. Tanner, Jr.
by Dwyer, F. Robert | Tanner, John F. Edition: 4th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : McGraw-Hill Irwin, c2009Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.8 DW BU.
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Marketing research : in a digital information environment / Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau.
by Hair, Joseph F | Bush, Robert P | Ortinau, David J. Edition: 4th ed.Material type: Book Publisher: Boston : McGraw-Hill Irwin, c2009Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.83 HA MA.
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