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1.
Designing B2B brands : lessons from Deloitte and 195,000 brand managers Carlos Martinez Onaindía & Brian Resnick by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken, N.J. : Wiley, 2013
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 MA DE.

2.
Free marketing : 101 low and no-cost ways to grow your business, online and off / Jim Cockrum by
Material type: Text Text
Publication details: Hoboken, N.J. : Wiley, c2011
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 CO FR.

3.
Rethinking reputation risk : how to manage the risks that can ruin your business, your reputation and you Anthony Fitzsimmons and Derek Atkins by
Material type: Text Text
Publication details: London : KoganPage, c2017
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.155 FI RE.

4.
Winning the reputation game Grahame R. Dowling by
Material type: Text Text
Publication details: Cambridge, Massachusetts : The MIT Press, 2017
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 659.2 DO WI.

5.
The vulnerability of corporate reputation : leadership for sustainable long-term value Peter Verhezen by Series: Palgrave pivot
Material type: Text Text
Publication details: London : Palgrave Macmillan, c2015
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.4092 VE VU.

6.
Reputation strategy and analytics in a hyper-connected world / Chris Foster by
Material type: Text Text
Publication details: New Jersey : Wiley, c2016
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 659.2 FO RE.

7.
Brand psychology : consumer perceptions, corporate reputations Jonathan Gabay by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; Philadelphia : Kogan Page, 2015
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827019 GA BR.

8.
Employer brand management : practical lessons from the world's leading employers Richard Mosley by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chichester, West Sussex, U.K. : Wiley, c2014
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.301 MO EM.

9.
Pioneers : layout design Edited and published by Sendpoints Publishing
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Hong Kong : Send Points, 2014
Other title:
  • Pioneers layout design : print, media, digital
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 741.6 PI ON.

10.
Crisis, issues and reputation management : PR in practice Andrew Griffin by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Kogan Page Ltd., c2014
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 659.2 GR CR.

11.
Revealing the corporation : perspectives on identity, image, reputation, corporate branding, and corporate-level marketing : an anthology / selected and interpreted by John M.T. Balmer and Stephen A. Greyser. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; New York : Routledge, 2003
Availability: Not available: University of Wollongong in Dubai: Checked out (1).

12.
Brand new : the shape of brands to come / Wally Olins. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Thames & Hudson, c2014
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 659.1 OL BR.

13.
Brand esSense : using sense, symbol and story to design brand identity / Neil Gains. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; Phildelphia : Kogan Page Ltd., [2014]
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 GA BR.

14.
Ethical chic : the inside story of the companies we think we love / Fran Hawthorne. by
Material type: Text Text
Publication details: Boston : Beacon Press, c2012
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 174.4 HA ET.

15.
Brand Hollywood : selling entertainment in a global media age / Paul Grainge. by
Material type: Text Text
Publication details: London ; New York : Routledge, 2008
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 384.830973 GR BR.

16.
Reputation building, website disclosure and the case of intellectual capital / Indra Abeysekera.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Bingley [England] : Emerald, 2011
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.40380994 AB RE.

17.
The expressive organization : linking identity, reputation, and the corporate brand / edited by Majken Schultz, Mary Jo Hatch, and Mogens Holten Larsen. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford ; New York : Oxford University Press, 2000
Availability: Not available: University of Wollongong in Dubai: Checked out (1).

18.
Taking brand initiative : how companies can align strategy, culture, and identity through corporate branding / Mary Jo Hatch, Majken Schultz ; foreword by Wally Olins. by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: San Francisco : Jossey-Bass, c2008
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 HA TA.

19.
Campaign strategies and message design : a practitioner's guide from start to finish / Mary Anne Moffitt. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Westport, Conn. : Praeger, 1999
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 659 MO CA.

20.
Corporate social responsibility : doing the most good for your company and your cause / Philip Kotler and Nancy Lee. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken, NJ : Wiley, c2005
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.408 KO CO.

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