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1.
The business of media distribution : monetizing film, TV, and video content in an online world Jeffrey C. Ulin by
Edition: 3rd ed.
Material type: Text Text
Publication details: London : Routledge, c2019
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 384.068 UL BU.

2.
The media handbook : a complete guide to advertising media selection, planning, research, and buying Helen Katz by
Edition: 7th ed.
Material type: Text Text
Publication details: New York, NY : Routledge, c2019
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 659 KA ME.

3.
Everyone's a critic : winning customers in a review-driven world Bill Tancer by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Portfolio/ Penguin, c2014
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.802 TA EV.

4.
Time and media markets / Edited by Alan B Albarran; Angel Arrese by Series: LEA's Communication series
Material type: Text Text
Publication details: London : Routledge, 2014
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 302.230688 TI ME.

5.
Entertainment science : data analytics and practical theory for movies, games, books, and music / Thorsten Hennig-Thurau, Mark B. Houston by
Material type: Text Text
Publication details: Cham, Switzerland : Springer, c2019
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 380 HE EN.

6.
Ultimate guide to local business marketing Perry Marshall, Talor Zamir by
Material type: Text Text
Publication details: USA : Entrepreneur Press, c2016
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.872 MA UL.

7.
The social media industries Edited by Alan B. Albarran by Series: Media management and economics
Material type: Text Text
Publication details: New York : Routledge, 2013
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 384.33 SO CI.

8.
Transmedia marketing : from film and TV to games and digital media Anne Zeiser by Series: American Film Market Presents
Material type: Text Text
Publication details: Burlington, MA : Focal Press, c2015
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 302.230688 ZE TR, ...

9.
Social media marketing in tourism and hospitality Roberta Minazzi by
Material type: Text Text
Publication details: Cham : Springer, c2015
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 338.4791 MI SO.

10.
Social marketing : principles and practice Robert J Donovan, Nadine Henley by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Melbourne, Australia : IP Communications, c2003
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 DO SO.

11.
Celebrity capital : assessing the value of fame Barrie Gunter by
Material type: Text Text
Publication details: New York : Bloomsbury, 2014
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 306.4 GU CE.

12.
The media handbook : a complete guide to advertising media selection, planning, research, and buying / Helen Katz. by Series:
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Routledge, c2014
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 659 KA ME.

13.
Storytelling across the worlds : transmedia for creatives and producers / Tom Dowd, Michael Niederman, Michael Fry, and Joseph Steiff. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Burnington, MA : Focal Press, c2013
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 659.134 DO ST.

14.
Branding the nation : the global business of national identity / by Melissa Aronczyk. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: New York : Oxford University Press, 2013
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 352.7 AR BR. Not available: University of Wollongong in Dubai: Checked out (1).

15.
We first : how brands and consumers use social media to build a better world / Simon Mainwaring. by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Palgrave Macmillan, 2011
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 MA WE.

16.
Marketing in the round : how to develop an integrated marketing campaign in digital era / Gini Dietrich, Geoff Livingston. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Indianapolis, Ind. : Que Pub., c2012
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.872 DI MA. Not available: University of Wollongong in Dubai: Ordered (1).

17.
The media handbook : a complete guide to advertising media selection, planning, research, and buying / Helen Katz. by Series:
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mahwah, N.J. : L. Erlbaum Associates, 2007
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 659 KA ME.

18.
The media handbook : a complete guide to advertising media selection, planning, research, and buying / Helen Katz. by Series: Routledge communication series
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Routledge, 2010
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 659 KA ME, ...

19.
We know what you want : how they change your mind / Martin Howard. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Disinformation, c2005
Other title:
  • Secret tactics that influence what you buy, think and believe
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 659.1019 HO WE.

20.
Buzzmarketing : get people to talk about your stuff / Mark Hughes. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Portfolio, 2005
Other title:
  • Buzz marketing
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 659.133 HU BU, ...

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