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1.
Advertising : an integrated marketing communication perspective George E Belch ...[et al.] by
Edition: 3rd ed.
Publication details: Sydney, N.S.W. : McGraw-Hill Education, c2017
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 659.1 BE AD.

2.
Integrated marketing communications Bill Chitty, Edwina Luck, Barker, Sassenberg, Terence A. Shimp, J. Craig Andrews by
Publication details: Southbank : Victoria Cengage, c2018
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.802 CH IN.

3.
The three value conversations : how to create, elevate, and capture customer value at every stage of the long-lead sale Erik Peterson ... [et al.] by
Material type: Text Text
Publication details: New York : McGraw-Hill Education, c2015
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.85 PE TH.

4.
Strategic advertising management Larry Percy, Richard Rosenbaum-Elliott by
Edition: 5th ed.
Material type: Text Text
Publication details: Oxford (GB) : Oxford University Press, 2016
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (4)Call number: 659.1 PE ST, ...

5.
Integrated marketing communications / by William Chitty, Edwina Luck, Nigel Barker, Michael Valos, Terence A. Shimp by
Edition: 4th ed.
Publication details: South Melbourne, Victoria, Australia : Cengage Learning, 2015
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 659.1 CH IN. Not available: University of Wollongong in Dubai: Checked out (1).

6.
Marketing and promoting your business : products and services Ian Birt by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Prahran, Vic. : Tilde Publishing, c2013
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.8 BI MA, ...

7.
Advertising and promotion / Chris Hackley and Rungpaka Amy Hackley by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Los Angeles : SAGE Publications, c2015
Other title:
  • Advertising & promotion
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 659.1 HA AD.

8.
Advertising and promotion : an integrated marketing communications perspective George E. Belch & Michael A. Belch by
Edition: 10th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Singapore : McGraw-Hill Education, c2015
Availability: Items available for loan: University of Wollongong in Dubai (3)Call number: 659.1 BE AD, ...

9.
Strategic advertising management / Larry Percy, Richard Rosenbaum-Elliott. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford : Oxford University Press, c2012
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 659.1 PE ST. Not available: University of Wollongong in Dubai: Checked out (2).

10.
Fundamentals of selling : customers for life through services / Charles M. Futrell. by
Edition: 13th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill Irwin, c2014
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.85 FU FU.

11.
Advertising, promotion, and other aspects of integrated marketing communications / Terence A. Shimp; J. Craig Andrews. by
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Australia : South-Western Cengage Learning, c2013
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 659.1 SH AD.

12.
Marketing communications : brands, experiences and participation / Chris Fill. by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow, England : Pearson, 2013
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.802 FI MA.

13.
Integrated marketing communications in advertising and promotion / Terence A. Shimp. by
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: United States ; United Kingdom : South-Western/Cengage Learning, c2013
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.802 SH IN.

14.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. by
Edition: 9th ed. with contributions by Jörg Dietzel
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill/Irwin, c2012
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 659.1 BE AD.

15.
Marketing plans : what to know and do to make a successful plan / Ian Linton. by Series: Brilliant
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow, England ; New York : Pearson Education, 2011
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.802 LI MA, ...

16.
Advertising and promotion : in integrated marketing communications / Chris Hackley. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Los Angeles : Sage Publications, c2010
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 659.1 HA AD.

17.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. by
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill Irwin, c2012
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 659.1 BE AD, ...

18.
Streetwise meeting and event planning : from trade shows and conventions to fundraisers and galas--everything you need for a successful business event / Joe LoCicero. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Avon, Mass. : Adams Media, c2008
Other title:
  • Meeting and event planning
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.456 LO ST.

19.
Advertising, promotion, and other aspects of integrated marketing communications / Terence A. Shimp. by
Edition: 8th ed.
Material type: Text Text; Format: regular print
Publication details: Mason, OH : South-Western/Cengage Learning, 2010
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.82 SH AD.

20.
How to market, advertise, and promote your business or service in your own backyard / Tom Egelhoff. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken, N.J. : John Wiley & Sons, c2008
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 EG HO.

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