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Internet marketing : readings and online resources / Paul Richardson.

by Richardson, Paul, 1962-.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York : McGraw-Hill/Irwin, c2001Availability: Items available for loan: University of Wollongong in Dubai (2). Location(s): Main Collection 658.84 RI IN.

Designing and managing the supply chain : concepts, strategies, and case studies / David Simchi-Levi, Philip Kaminsky, Edith Simchi-Levi.

by Simchi-Levi, David | Kaminsky, Philip | Simchi-Levi, Edith.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston : McGraw-Hill/Irwin, c2003Other title: Designing & managing the supply chain.Availability: Items available for loan: University of Wollongong in Dubai (2). Location(s): Main Collection 658.7 SI DE.

Marketing your services : for people who hate to sell / Rick Crandall.

by Crandall, Rick.

Edition: Expanded and updated ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Chicago, Ill. : McGraw-Hill, c2003Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.8 CR MA.

International marketing / Philip R. Cateora, John L. Graham.

by Cateora, Philip R | Graham, John L.

Edition: 11th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York : Irwin McGraw-Hill, c2002Availability: No items available

Internet marketing : building advantage in the networked economy / Rafi A. Mohammed ... [et al.].

by Mohammed, Rafi.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston : McGraw-Hill/Irwin MarketspaceU, c2004Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.84 MO IN.

The fundamentals of business to business sales and marketing / John M. Coe.

by Coe, John M.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York : McGraw-Hill, c2004Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.804 CO FU.

Analysis for marketing planning / Donald R. Lehmann, Russell S. Winer.

by Lehmann, Donald R | Winer, Russell S.

Edition: 6th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston : McGraw-Hill/Irvin, 2004, c2005Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.802 LE AN.

The breakaway brand : how great brands stand out / Francis J. Kelly III, Barry Silverstein.

by Kelly, Francis J, 1956- | Silverstein, Barry, 1948-.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York : McGraw-Hill, c2005Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.827 KE BR.

International and global marketing : concepts and cases / [edited by] Taylor W. Meloan, John L. Graham.

by Meloan, Taylor W | Graham, John L.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston, Mass. : Irwin/McGraw Hill, c1998Other title: International & global marketing.Availability: Items available for loan: University of Wollongong in Dubai (2). Location(s): Main Collection 658.848 IN TE.

Business marketing. Frank G.Bingham

by Bingham, Frank G | Gomes, Roger | Knowles, Patricia A.

Edition: 3rd ed. / Frank G. Bingham, Jr., Roger Gomes, Patricia A. Knowles.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston : McGraw-Hill/Irwin, c2005Availability: Items available for loan: University of Wollongong in Dubai (2). Location(s): Main Collection 658.8 BI BU.

Operators are standing by : use the power of infomercials and TV marketing to sell your products and keep customers calling / Michael Planit.

by Planit, Michael.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York : McGraw-Hill, c2007Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.872 PL OP.

Strategic marketing / David W. Cravens, Nigel F. Piercy.

by Cravens, David W | Piercy, Nigel.

Edition: 9th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston : McGraw-Hill Irwin, c2009Availability: Items available for loan: University of Wollongong in Dubai (3). Location(s): Main Collection 658.802 CR ST.

Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler.

by Zeithaml, Valarie A | Bitner, Mary Jo | Gremler, Dwayne D.

Edition: 5th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston : McGraw-Hill Irwin, c2009Availability: Items available for loan: University of Wollongong in Dubai (3). Location(s): Main Collection 658.8 ZE SE.

Successful direct marketing methods : interactive, database, and customer-based marketing for digital age / Bob Stone and Ron Jacobs.

by Stone, Bob, 1918-2007 | Jacobs, Ron, 1948-.

Edition: 8th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York : McGraw-Hill, c2008Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.84 ST SU.

Marketing management : a strategic decision-making approach / John W. Mullins, Orville C. Walker Jr., Harper W. Boyd Jr.

by Mullins, John W. (John Walker) | Walker, Orville C.

Edition: 6th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York : McGraw-Hill, c2008Availability: Items available for loan: University of Wollongong in Dubai (2). Location(s): Main Collection 658.8 MU MA.

Marketing research project manual / James M. Molinari.

by Molinari, James M.

Edition: 1st ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston, Mass. : McGraw-Hill, c2006Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.83 MO MA.

Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.

by Peter, J. Paul | Olson, Jerry C., (Jerry Corrie), 1944-.

Edition: 8th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston : McGraw-Hill/Irwin, c2008Other title: Consumer behavior & marketing strategy.Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.8342 PE CO.

Global marketing : foreign entry, local marketing, & global management / Johny K. Johansson.

by Johansson, Johny K.

Edition: 5th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston : McGraw-Hill Irwin, c2009Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.848 JO GL.

Search engine marketing / Andreas Ramos, Stephanie Cota.

by Ramos, Andreas | Cota, Stephanie.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York : McGraw-Hill, c2009Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.872 RA SE.

Business marketing : connecting strategy, relationships, and learning / F. Robert Dwyer, John F. Tanner, Jr.

by Dwyer, F. Robert | Tanner, John F.

Edition: 4th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston : McGraw-Hill Irwin, c2009Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.8 DW BU.

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