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1.
Marketing Paul Baines, Chris Fill, Sara Rosengren, Paolo Antonetti by
Edition: 5th ed.
Material type: Text Text
Publication details: Oxford : Oxford University Press, 2019
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.8 BA MA, ...

2.
Services marketing William Chitty, Steven D'Alessandro, David Gray, Andrew Hughes by
Edition: 2nd ed.
Publication details: Ausralia : Oxford University Press, c2019
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 CH SE.

3.
Fundamentals of marketing / Paul Baines, Chris Fill, Sara Rosengren and Paolo Antonetti by
Material type: Text Text
Publication details: Oxford, UK : Oxford University Press, c2017
Other title:
  • Marketing
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 BA FU.

4.
How brands grow : part 2 : emerging markets, services, durables, new and luxury brands Jenni Romaniuk, Byron Sharp by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Australia : Oxford University Press, 2016
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 RO HO.

5.
Services marketing : text and cases Vinnie Jauhari,‎ Kirti Dutta by
Edition: 2nd ed.
Publication details: New Delhi : Oxford University Press, c2017
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 JA SE.

6.
Marketing Paul Baines, Chris Fill and Sara Rosengren by
Edition: 4th ed.
Material type: Text Text
Publication details: Oxford : Oxford University Press, c2017
Availability: Items available for loan: University of Wollongong in Dubai (4)Call number: 658.8 BA MA, ...

7.
Strategic advertising management Larry Percy, Richard Rosenbaum-Elliott by
Edition: 5th ed.
Material type: Text Text
Publication details: Oxford (GB) : Oxford University Press, 2016
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (4)Call number: 659.1 PE ST, ...

8.
Global marketing management : changes, new challenges, and strategies / Kiefer Lee; Steve Carter by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford : Oxford University Press, c2012
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.84 LE GL.

9.
Strategic marketing : creating competitive advantage / Douglas West; John Ford, and Essam Ibrahim by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publisher: Oxford : Oxford University Press, 2015
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8101 WE ST.

10.
Marketing / Paul Baines and Chris Fill. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Oxford : Oxford University Press, c2014
Availability: Not available: University of Wollongong in Dubai: Checked out (1).

11.
The advertising effect : how to change behaviour / Adam Ferrier with Jennifer Fleming. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: South Melbourne, Vic. : Oxford University Press, c2014
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 659.1019 FE AD.

12.
Branding the nation : the global business of national identity / by Melissa Aronczyk. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: New York : Oxford University Press, 2013
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 352.7 AR BR. Not available: University of Wollongong in Dubai: Checked out (1).

13.
Marketing research : tools & techniques / Nigel Bradley. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Oxford : Oxford University Press, [2013?]Copyright date: ©2013
Other title:
  • Marketing research tools and techniques
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.83 BR MA.

14.
Marketing : theory, evidence, practice / Byron Sharp. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: South Melbourne, Vic. : Oxford University Press, 2013
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 SH MA.

15.
Essentials of marketing / Paul Baines, Chris Fill, Kelly Page. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford : Oxford University Press, c2013
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 BA ES.

16.
Marketing / Paul Baines; Chris Fill; Kelly Page. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford : Oxford University Press, 2011
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 BA MA.

17.
The Oxford handbook of strategic sales and sales management / edited by David W. Cravens, Kenneth Le Meunier-FitzHugh, Nigel F. Piercy. by Series: Oxford handbooks in business and management
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford ; New York : Oxford University Press, 2011
Other title:
  • Strategic sales and sales management
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 OX FO.

18.
Marketing semiotics : signs, strategies, and brand value / Laura R. Oswald. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford ; New York : Oxford University Press, c2012
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.802 OS MA, ...

19.
Introduction to marketing : theory and practice / Adrian Palmer. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford ; New York : Oxford University Press, c2012
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 PA IN.

20.
Services marketing / William Chitty, Andrew Hughes, Steven D'Alessandro. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: South Melbourne, Vic. : Oxford University Press, 2012
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 CH SE.

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