UOWD Library

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The marketing power of emotion / John O'Shaughnessy, Nicholas Jackson O'Shaughnessy.

by O'Shaughnessy, John | O'Shaughnessy, Nicholas J, 1954-.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Oxford ; New York : Oxford University Press, c2003Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.8342 OS MA.

Strategic advertising management / Larry Percy, Richard Elliott.

by Percy, Larry | Elliott, Richard.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Oxford ; New York, N.Y. : Oxford University Press, c2005Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 659.1 PE ST.

The art and science of marketing : marketing for marketing managers / Grahame R. Dowling.

by Dowling, Grahame R. (Grahame Robert).

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Oxford : Oxford University Press, 2004Other title: Art & science of marketing.Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.8 DO AR.

Strategic marketing : creating competitive advantage / Douglas West, John Ford, and Essam Ibrahim.

by West, Douglas C | Ford, John B., (John Battice), 1949- | Ibrahim, Essam.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Oxford ; New York : Oxford University Press, 2006Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.8101 WE ST.

Marketing / Paul Baines, Chris Fill, and Kelly Page.

by Baines, Paul, 1973- | Fill, Chris | Page, Kelly, 1974-.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Oxford ; New York : Oxford University Press, c2008Availability: No items available

Strategic advertising management / Larry Percy, Richard Elliott.

by Percy, Larry | Elliott, Richard H.

Edition: 3rd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Oxford ; New York : Oxford University Press, 2009Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 659.1 PE ST.

Marketing management for nonprofit organizations / Adrian Sargeant.

by Sargeant, Adrian.

Edition: 3rd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Oxford ; New York : Oxford University Press, 2009Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.8 SA MA.

Introduction to marketing : theory and practice / Adrian Palmer.

by Palmer, Adrian.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Oxford ; New York : Oxford University Press, 2009Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.8 PA IN.

Relationship marketing / by Mark Godson.

by Godson, Mark.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Oxford : Oxford University Press, 2009Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.812 GO RE.

Strategic marketing : creating competitive advantage / Douglas West, John Ford, and Essam Ibrahim.

by West, Douglas C | Ford, John B., (John Battice), 1949- | Ibrahim, Essam.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Oxford ; New York : Oxford University Press, 2010Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.8101 WE ST.

The expressive organization : linking identity, reputation, and the corporate brand / edited by Majken Schultz, Mary Jo Hatch, and Mogens Holten Larsen.

by Schultz, Majken | Hatch, Mary Jo | Holten Larsen, Mogens.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Oxford ; New York : Oxford University Press, 2000Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 659.285 EX PR.

Food politics : what everyone needs to know / Robert Paarlberg.

by Paarlberg, Robert L.

Material type: book Book Publisher: Oxford ; New York : Oxford University Press, 2010Online access: Location Map Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 338.19 PA FO.

The advanced dictionary of marketing : putting theory to use / Scott G. Dacko.

by Dacko, Scott G.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Oxford ; New York : Oxford University Press, 2008Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Reference 658.8003 DA AD.

Strategic advertising management / Larry Percy, John R. Rossiter, Richard Elliott.

by Percy, Larry | Rossiter, John R | Elliott, Richard H.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Oxford ; New York : Oxford University Press, 2001Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 659.1 PE ST.

Marketing management for nonprofit organizations / Adrian Sargeant.

by Sargeant, Adrian.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Oxford ; New York : Oxford University Press, c2005Other title: Marketing management for non-profit organizations.Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.8 SA MA.

Marketing research : concepts, practices, and cases / Sunanda Easwaran, Sharmila J. Singh.

by Easwaran, Sunanda | Singh, Sharmila J.

Material type: book Book; Format: regular print Publisher: Oxford : Oxford University Press, 2006Availability: Items available for loan: University of Wollongong in Dubai (2). Location(s): Main Collection 658.83 EA MA.

Cultural strategy : using innovative ideologies to build breakthrough brands / Douglas Holt and Douglas Cameron.

by Holt, Douglas B | Cameron, Douglas.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Oxford : Oxford University Press, c2010Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.827 HO CU.

Business-to-business marketing : relationships, networks & strategies / by Nick Ellis.

by Ellis, Nick, 1960-.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Oxford : Oxford University Press, c2011Availability: Items available for loan: University of Wollongong in Dubai (2). Location(s): Main Collection 658.8 EL BU.

Marketing / Paul Baines; Chris Fill; Kelly Page.

by Baines, Paul | Fill, Chris | Page, Kelly.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Oxford : Oxford University Press, 2011Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.8 BA MA.

Connecting with consumers : marketing for new marketplace realities / Allan J. Kimmel

by Kimmel, Allan J.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Oxford : Oxford University Press, 2010Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.8 KI CO.

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