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The rhetoric and reality of marketing : an international managerial approach / edited by Philip J. Kitchen.
by Kitchen, Philip J. Material type:  Book; Format:
print
; Literary form:
Not fiction
Publisher: Houndmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2003Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.8 RH ET.
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Retail therapy : making strategic relationships work / Rob Jones with Dan Murphy.
by Jones, Rob, 1964- | Murphy, Dan, 1961-. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Houndmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan, c2003Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.87 JO RE.
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Foundations of marketing / Jonathan Groucutt.
by Groucutt, Jon. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : Palgrave Macmillan, 2005Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.8 GR FO.
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The brand glossary / edited by Jeff Swystun.
by Swystun, Jeff | Interbrand (Firm). Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Basingstoke [England] ; New York : Interbrand/Palgrave Macmillan, 2007Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.827 BR AN.
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Market-driven management : strategic and operational marketing / by Jean-Jacques Lambin, Ruben Chumpitaz and Isabelle Schuiling.
by Lambin, Jean-Jacques, 1933- | Chumpitaz Caceres, Rubén | Schuiling, Isabelle, 1962-. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : Palgrave Macmillan, 2007Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.80094 LA MA.
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Breakthrough marketing plans : how to stop wasting time and start driving growth / Tim Calkins.
by Calkins, Tim. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York, NY : Palgrave Macmillan, 2008Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.802 CA BR.
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Contemporary strategic marketing / Ross Brennan ... [et al.].
by Brennan, Ross, 1957- | Brennan, Ross, 1957-. Contemporary strategic marketing. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Houndmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2008Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.802 BR CO.
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Marketing management : a value creation process / Pierre-Louis Dubois, Alain Jolibert, Hans Mühlbacher.
by Dubois, Pierre-Louis | Jolibert, Alain | Mühlbacher, Hans, 1949-. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Houndmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2007Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.8 DU MA.
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How to brand nations, cities and destinations : a planning book for place branding / Teemu Moilanen and Seppo Rainisto.
by Moilanen, Teemu | Rainisto, Seppo K. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Basingstoke [England] ; New York : Palgrave Macmillan, 2009Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 910.688 MO HO.
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Services marketing : text and cases / Steve Baron, Kim Harris, Toni Hilton.
by Baron, Steve (J. Steve) | Harris, Kim | Hilton, Toni. Edition: 3rd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Basingstoke, Hampshire, UK ; New York : Palgrave Macmillan, 2009Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.8 BA SE.
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Marketing strategy and management Michael J. Baker
by Baker, Michael John. Edition: 4th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Baskingstoke, Hampshire ; New York : Palgrave Macmillan, 2007Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.8 BA MA.
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Marketing metaphors and metamorphosis / edited by Philip J. Kitchen.
by Kitchen, Philip J. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Houndmills, Basingstoke, Hampshire [England] ; New York : Palgrave Macmillan, 2008Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.8 MA RK.
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Next now : trends for the future / Marian Salzman, Ira Matathia.
by Salzman, Marian L | Matathia, Ira. Edition: 1st ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : Palgrave Macmillan, 2006Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 303.490905 SA NE.
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Sensory marketing / Bertil Hultén, Niklas Broweus, Marcus van Dijk.
by Hultén, Bertil, 1949- | Broweus, Niklas | Dijk, Marcus van. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Basingstoke ; New York : Palgrave Macmillan, c2009Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.8 HU SE.
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Marketing in the emerging markets of Islamic countries / edited by Marin Marinov.
by Marinov, Marin, 1948-. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Basingstoke [England] ; New York : Palgrave Macmillan, 2007Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Islamic Collection 658.80091767 MA RK.
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Wonder woman : marketing secrets for the trillion-dollar customer / Iain Ellwood with Sheila Shekar.
by Ellwood, Iain | Shekar, Sheila. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Basingstoke [England] ; New York : Palgrave Macmillan, 2008Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.8 EL WO.
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Brand Avatar : translating virtual world branding into real world success / Alycia de Mesa.
by De Mesa, Alycia. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : Palgrave Macmillan, 2009Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.827 DE BR.
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Marketing financial services / Jillian Dawes Farquhar & Arthur Meidan.
by Farquhar, Jillian | Meidan, Arthur, 1936-. Edition: 2nd ed.Material type: Book Publisher: Houndmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2010Online access: Location Map Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 332.10688 FA MA.
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The economy of brands / Jan Lindemann.
by Lindemann, Jan. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Basingstoke ; New York : Palgrave Macmillan, c2010Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.5038 LI EC.
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The dream : how I learned the risks and rewards of entrepreneurship and made millions / Gurbaksh Chahal.
by Chahal, Gurbaksh. Edition: 1st Palgrave Macmillan ed.Material type: Book Publisher: New York : Palgrave Macmillan, 2010, c2008Other title: How I learned the risks and rewards of entrepreneurship and made millions.Online access: Location Map Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 338.04092 CH DR.
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