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E-commerce 2010 : business, technology, society / Kenneth C. Laudon, Carol Guercio Traver.
by Laudon, Kenneth C, 1944- | Traver, Carol Guercio. Edition: 6th ed.Material type: Book; Format:
regular print
Publisher: Upper Saddle River, N.J. : Pearson Prentice Hall, c2010Other title: Electronic commerce.Availability: Items available for loan: University of Wollongong in Dubai (2). Location(s): Main Collection 658.872 LA EC.
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Business market management : understanding, creating and delivering value / James C. Anderson, James A. Narus, Das Narayandas.
by Anderson, James C, 1953- | Narus, James A | Narayandas, Das. Edition: 3rd ed.Material type: Book; Format:
regular print
Publisher: Upper Saddle River, N.J. : Pearson Prentice Hall, c2009Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.8 AN BU.
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Marketing of high-technology products and innovations / Jakki Mohr, Sanjit Sengupta, Stanley Slater.
by Mohr, Jakki J | Sengupta, Sanjit | Slater, Stephen. Edition: 3rd ed.Material type: Book Publisher: Boston, [Mass.] ; London : Pearson, c2010Online access: Location Map Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 620.00688 MO MA.
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Marketing : defined, explained, applied / Michael Levens.
by Levens, Michael. Material type: Book; Format:
regular print
Publisher: Boston : Pearson, c2010Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.8 LE MA.
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Marketing : an introduction / Gary Armstrong, Philip Kotler.
by Armstrong, Gary | Kotler, Philip, 1931-. Edition: 7th ed.Material type: Book; Format:
regular print
Publisher: Upper Saddle River, N.J. : Pearson Education, 2005Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.8 KO MA.
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Market-based management : strategies for growing customer value and profitability / Roger J. Best.
by Best, Roger J. Edition: 4th ed.Material type: Book; Format:
regular print
Publisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, 2005Other title: Market based management : strategies for growing customer value and profitability.Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.8 BE MA.
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Strategic marketing problems : cases and comments / Roger A. Kerin ; Robert A. Peterson.
by Kerin, Roger A | Peterson, Robert Allen, 1944-. Edition: 10th int ed.Material type: Book; Format:
regular print
Publisher: Upper Saddle River, N.J. : Pearson Education International, 2004Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.8 KE ST.
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Marketing management / Philip Kotler, Kevin Lane Keller.
by Kotler, Philip | Keller, Kevin Lane, 1956-. Edition: 13th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2009Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.8 KO MA.
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Global marketing : a decision-oriented approach / Svend Hollensen.
by Hollensen, Svend. Edition: 5th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Harlow, England ; New York : Pearson, 2011Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.84 HO GL.
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Marketing management / Philip Kotler and Kevin Lane Keller.
by Kotler, Philip, 1931- | Keller, Kevin Lane, 1956-. Edition: 14th ed.Material type: Book Publisher: Upper Saddle River, NJ. : Pearson Prentice Hall, c2014Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.8 KO MA.
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E-marketing / Judy Strauss, Raymond Frost.
by Strauss, Judy | Frost, Raymond, 1960-. Edition: 6th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : Pearson, c2012Availability: Items available for loan: University of Wollongong in Dubai (3). Location(s): Main Collection 658.872 ST EM.
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Strategic marketing / by Todd Mooradian, Kurt Matzler, Lawrence J. Ring.
by Mooradian, Todd A | Matzler, Kurt | Ring, Lawrence J. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, N.J. ; Harlow : Pearson Education, c2012Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.802 MO ST.
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Marketing strategy & competitive positioning Graham Hooley, Nigel F. Piercy and Brigitte Nicoulaud
by Hooley, Graham J | Piercy, Nigel F | Nicoulaud, Brigitte. Edition: 5th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Harlow : Pearson Financial Times/Prentice Hall, c2012Other title: Marketing strategy and competitive positioning.Availability: Items available for loan: University of Wollongong in Dubai (3). Location(s): Main Collection 658.802 HO MA.
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Marketing plans : what to know and do to make a successful plan / Ian Linton.
by Linton, Ian. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Harlow, England ; New York : Pearson Education, 2011Availability: Items available for loan: University of Wollongong in Dubai (2). Location(s): Main Collection 658.802 LI MA.
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Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson.
by Kerin, Roger A | Peterson, Robert A. (Robert Allen), 1944-. Edition: 12th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : Pearson, c2010Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.802 KE ST.
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Supply chain management : strategy, planning, and operation / Sunil Chopra, Peter Meindl
by Chopra, Sunil, 1960- | Meindl, Peter, 1970-. Edition: 5th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : Pearson, 2013Availability: Items available for loan: University of Wollongong in Dubai (2). Location(s): Main Collection 658.7 CH SU.
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Introduction to the game industry / Michael E. Moore ; with Jennifer Sward.
by Moore, Michael E | Sward, Jennifer. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, NJ : Pearson Prentice Hall, c2007Availability: Items available for loan: University of Wollongong in Dubai (2). Location(s): Main Collection 794.81526 MO IN.
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Social media marketing / Tracy Tuten, Michael Solomon.
by Tuten, Tracy L, 1967- | Solomon, Michael R. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : Pearson, c2013Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.872 TU SO.
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E-commerce : business, technology, society / Kenneth C. Laudon, Carol Guercio Traver.
by Laudon, Kenneth C, 1944- | Traver, Carol Guercio. Edition: 8th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : Pearson, c2012Availability: Items available for loan: University of Wollongong in Dubai (2). Location(s): Main Collection 658.872 LA EC.
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Global marketing / Warren J. Keegan, Mark C. Green.
by Keegan, Warren J | Green, Mark C. Edition: 7th ed., global ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston, Mass. ; London : Pearson, c2013Availability: Items available for loan: University of Wollongong in Dubai (2). Location(s): Main Collection 658.84 KE GL.
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