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Global marketing Svend Hollensen
by Hollensen, Svend. Edition: 7th ed.Material type:  Book; Format:
print
; Literary form:
Not fiction
Publisher: Harlow : Pearson, c2017Availability: Items available for loan: University of Wollongong in Dubai (3). Location(s): Main Collection 658.84 HO GL.
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Marketing for hospitality and tourism Philip Kotler ... [et al.]
by Kotler, Philip T | Bowen, John T | Makens, James C | Baloglu, Seyhmus. Edition: 7th global ed.Material type: Book Publisher: Essex : Pearson, c2017Online access: Location Map Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 647.940688 KO MA.
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E-commerce 2016 : business, technology, society Kenneth C Laudon, Carol Guercio Traver
by Laudon, Kenneth C | Traver, Carol Guercio. Edition: 12th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River : Pearson, 2016Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.872 LA EC.
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Marketing metrics : the manager's guide to measuring marketing performance Neil T. Bendle, Paul W. Farris, Phillip E. Pfeifer and David J. Reibstein.
by Bendle, Neil T | Farris, Paul W | Pfeifer, Phillip E | Reibstein, David J. Edition: 3rd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River (N.J.) : Pearson Education, c2016Other title: Manager's guide to measuring marketing performance.Online access: Ebook Availability: Items available for loan: University of Wollongong in Dubai (3). Checked out (1). Location(s): Tardis 658.83 BE MA.
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Essentials of services marketing / Jochen Wirtz, Christopher Lovelock
by Wirtz, Jochen | Lovelock, Christopher H. Edition: 3rd ed.Material type: Book Publisher: Singapore : Pearson, c2018Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.85132012 WI ES.
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The business of tourism J. Christopher Holloway, Claire Humphreys
by Holloway, J. Christopher | Humphreys, Claire. Edition: 10th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : Pearson Education Limited, c2016Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 910.68 HO BU.
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Essentials of marketing research : a hands-on orientation Naresh K. Malhotra
by Malhotra, Naresh K. Edition: Global edition Publisher: Boston : Pearson, c2015Online access: Ebook Availability: Items available for loan: University of Wollongong in Dubai (2). Checked out (1). Location(s): Main Collection 658.83 MA ES.
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Marketing strategy & competitive positioning Graham Hooley ... [et al].
by Hooley, Graham | Piercy, Nigel F | Nicoulaud, Brigitte | Rudd, John M. Edition: 6th ed. Publisher: Harlow : Pearson ; c2017Other title: Marketing strategy and competitive positioning.Online access: Ebook Availability: Items available for loan: University of Wollongong in Dubai (3). Checked out (1). Location(s): Tardis 658.802 HO MA.
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Marketing research Alvin C Burns, Ann Veeck, Ronald F. Bush
by Burns, Alvin C | Veeck, Ann | Bush, Ronald F. Edition: 8th ed.Material type: Book Publisher: Harlow, England : Pearson Education Limited, c2017Online access: Ebook Availability: Items available for loan: University of Wollongong in Dubai (4). Location(s): Tardis 658.83 BU MA.
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Integrated advertising, promotion, and marketing communications Kenneth E. Clow, Donald Baack
by Clow, Kenneth E | Baack, Donald. Edition: 8th global ed. Publisher: Harlow : Pearson, c2018Online access: Ebook Availability: Items available for loan: University of Wollongong in Dubai (1). Checked out (2). Location(s): 3 day loan 659.1 CL IN.
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Marketing : real people, real choices Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart
by Solomon, Michael R | Marshall, Greg W | Stuart, Elnora W. Edition: 9th global ed.Material type: Book Publisher: Upper Saddle River, NJ : Pearson/Prentice Hall, c2018Availability: Items available for loan: University of Wollongong in Dubai (2). Location(s): Main Collection 658.8 SO MA.
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Supply chain management : strategy, planning, and operation Sunil Chopra
by Chopra, Sunil. Edition: 7th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : Pearson, c2017Online access: Ebook Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.7 CH SU.
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Marketing management Philip Kotler ... [et al.]
by Kotler, Philip | Keller, Kevin Lane, 1956- | Brady, Mairead | Goodman, Malcolm | Hansen, Torben. Edition: 3rd ed.Material type: Book Publisher: Harlow : Pearson, c2016Availability: Items available for loan: University of Wollongong in Dubai (2). Location(s): Main Collection 658.8 KO MA.
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Where to play : 3 steps for discovering your most valuable market opportunities Marc Gruber and Sharon Tal
by Gruber, Marc | Tal, Sharon. Publisher: Harlow : Pearson, c2017Other title: Where to play : three steps for discovering your most valuable market opportunities.Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.8 GR WH.
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Introduction to marketing management : MARK804
by Kotler, Philip | Burton, Suzan | Deans, Kenneth R | Brown, Linden | Armstrong, Gary. Edition: Custom ed.Material type: Book Publisher: Melbourne VIC : Pearson Australia, c2016Other title: MARK804 | Introduction to marketing management.Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.8 IN TR.
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Marketing research : an applied orientation Naresh K. Malhotra
by Malhotra, Naresh K. Edition: 7th ed.Material type: Book Publisher: Upper Saddle River, NJ : Pearson/Prentice Hall, c2019Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.83 MA MA.
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Principles of marketing Philip Kotler, Gary Armstrong
by Kotler, Philip | Armstrong, Gary. Edition: 17th ed,, Global ed. Publisher: Harlow, UK : Pearson Eductaion Limited, c2018Online access: Ebook Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.8 KO PR.
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Principles of marketing Philip Kotler, Gary Armstrong, Lloyd C. Harris, Nigel Piercy
by Kotler, Philip | Armstrong, Gary | Harris, Lloyd C | Piercy, Nigel. Edition: 7th European ed.Material type: Book Publisher: Harlow, United Kingdom : Pearson, 2017Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.8 KO PR.
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Advertising & IMC : principles & practice Sandra Moriarty, Nancy Mitchell, Charles Wood, William Wells
by Moriarty, Sandra | Mitchell, Nancy, 1950- | Wood, Charles | Wells, William D. Edition: 11th ed. Global edition.Material type: Book Publisher: Harlow : Pearson, c2019Other title: Advertising and IMC.Online access: Ebook Availability: Items available for loan: University of Wollongong in Dubai (5). Location(s): Tardis 659.1 MO AD.
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Global marketing Mark C. Green, Warren J. Keegan
by Green, Mark C | Keegan, Warren J. Edition: 10th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River : Pearson, c2020Online access: Ebook Availability: Items available for loan: University of Wollongong in Dubai (4). Location(s): Main Collection 658.84 GR GL.
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