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21.
The butterfly effect in competitive markets : driving small changes for large differences Rajagopal by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Palgrave Macmillan, c2015
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 RA BU.

22.
User innovators in the silver market : an empirical study among camping tourists Konstantin Wellner by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hamburg, Germany : Springer Gabler, c2015
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8342 WE US.

23.
The economics of quality, grades, and brands Peter Bowbrick by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; New York : Routledge, 2014
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.562 BO EC.

24.
Money / Eric Lonergan. by
Edition: 2nd ed.
Material type: Text Text
Publication details: Durnham : Acumen, 2014
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 332.401 LO MO.

25.
Qualitative consumer & marketing research / Robert V. Kozinets, Eileen Fischer, Russell W. Belk. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : SAGE Publications Ltd , 2013
Other title:
  • Qualitative consumer and marketing research.
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.83 KO QU.

26.
Understanding children as consumers / edited by David Marshall. by Series:
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Los Angeles : SAGE, c2010
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8342083 UN DE.

27.
No logo [videorecording] : brands, globalization, resistance / executive producers, Sut Jhally, Loretta Alper ; producer/editor/camera, Kelly Garner. by
Material type: Film Film; Type of visual material: videorecording
Language: English, en, g f, re, Spanish
Publication details: Northampton, Mass. : Media Education Foundation, 2003
Other title:
  • Brands, globalization, resistance
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 NO LO.

28.
How cool brands stay hot : branding to Generation Y / Joeri Van den Bergh, Mattias Behrer. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; Philadelphia : Kogan Page, 2013
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 BE HO.

29.
The brand strategist's guide to desire : how to give consumers what they actually want / Anna Simpson. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Basingstoke : Palgrave Macmillan, 2014
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8343 SI BR.

30.
Consuming kids [videorecording] : the commercialization of childhood / Adriana Barbaro; Jeremy Earp; Jason T Young; Alex Peterson; Media Education Foundation. by
Material type: Film Film; Type of visual material: videorecording
Publication details: Northampton, Mass. : Media Education Foundation, c2008
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 659.1071 BA CO.

31.
Where am I wearing? : a global tour to the countries, factories, and people that make our clothes / Kelsey Timmerman. by
Edition: Rev. and updated.
Material type: Text Text
Publication details: Hoboken, NJ : Wiley, c2012
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 338.47687 TI WH.

32.
The stuff you can't bottle : advertising for the global youth market / King Adz. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: London : Thames & Hudson, c2013
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8340842 AD ST.

33.
Winning the story wars : why those who tell and live the best stories will rule the future / Jonah Sachs. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Harvard Business Review Press, c2012
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.802 SA WI.

34.
Consumer behavior knowledge for effective sports and event marketing / edited by Lynn R. Kahle, Angeline G. Close. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Routledge, c2011
Other title:
  • Consumer behavior knowledge for effective sports & event marketing
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 796.0698 CO NS.

35.
Branding your business / James Hammond. by
Edition: Rev. ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; Philadelphia : Kogan Page, 2011
Other title:
  • Promote your business, attract customers, build your brand through the power of emotion
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 HA BR.

36.
Consumer behavior and culture : consequences for global marketing and advertising / Marieke de Mooij. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Thousand Oaks : SAGE Publications, c2011
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.8342 MO CO, ...

37.
Cases in consumer behaviour / edited by Gerrit Antonides and W. Fred van Raaij. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chichester ; New York : J. Wiley, c1999
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8342 CA SE.

38.
Ecological intelligence : how knowing the hidden impacts of what we buy can change everything / Daniel Goleman. by
Edition: 1st ed.
Material type: Text Text
Publication details: New York : Broadway Books, c2009
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 333.7 GO EC.

39.
The consuming instinct : what juicy burgers, Ferraris, pornography, and gift giving reveal about human nature / by Gad Saad. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Amherst, N.Y. : Prometheus Books, 2011
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8342 SA CO.

40.
Youth and consumption / Kara Chan. by Series:
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hong Kong : City University of Hong Kong Press, 2010
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8342 CH YO.

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