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221.
Marketing strategy / [contributors, Robert J. Dolan ... et al.]. . by
Material type: Text Text; Format: regular print
Publication details: Boston, MA. : Harvard Business School, 2002
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 MA RK.

222.
Value-based marketing : marketing strategies for corporate growth and shareholder value / Peter Doyle. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chichester ; New York : Wiley, c2000
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.802 DO VA.

223.
Business marketing management : a strategic view of industrial and organizational markets / Michael D. Hutt, Thomas W. Speh. by Series: The Dryden Press series in marketing
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Fort Worth, TX : Harcourt College Publishers, c2001
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.804 HU BU.

224.
Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson. by
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Prentice Hall, c2001
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.802 KE ST.

225.
How to prepare a promotional plan / David Waller. by
Material type: Text Text; Format: regular print
Publication details: Sydney : McGraw-Hill, 1998
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.802 WA HO, ...

226.
Marketing plans : how to prepare them, how to use them / Malcolm McDonald. by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Amsterdam ; Boston : Butterworth-Heinemann, 2002
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.802 MC MA, ...

227.
Marketing planning and strategy / Subhash C. Jain. by
Edition: 6th ed.
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Publication details: Cincinnati : South Western College, 2000
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.802 JA MA, ...

228.
Marketing management. by
Edition: International edition.
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Publication details: Fort Worth : Dryden Press, 1994
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 DI MA.

229.
Total relationship marketing : from the 4Ps - product, promotion, place - of traditional marketing management to the 30Rs - the thirty relationships - of the new marketing paradigm / Evert Gummesson. by
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Publication details: Oxford : Butterworth Heinemann, 1999
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.8 GU TO, ...

230.
Marketing : planning and strategy / Peter Reed. by
Edition: 2nd ed.
Material type: Text Text; Format: regular print
Publisher number:
  • Co-op Bookshop
Publication details: Sydney : Harcourt, 1997
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.802 RE MA.

231.
Marketing planning and strategy / Subhash C. Jain. by
Edition: 5th ed.
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Publication details: Cincinatti : South Western College, 1997
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.802 JA MA, ...

232.
Principles of services marketing / Adrian Palmer. by
Edition: 3rd. ed.
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Publisher number:
  • AmazonUk 16th march 2002 JW replacement for DR Mohan G
Publication details: London : McGraw Hill, 2001
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 PA PR.

233.
Marketing management : the Millenium edition / Philip Kotler. by
Edition: Millenium ed.
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Publication details: New Jersey : Prentice Hall, 2000
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 KO MA.

234.
Competitive marketing strategy : dynamic manoeuvring for competition. by
Edition: 2nd ed.
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Publication details: Melbourne : Nelson Thomson Learning, 1997
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.802 BR CO.

235.
Strategic marketing. by Series: The Irwin series in marketing
Edition: 4th ed.
Material type: Text Text; Format: regular print
Publication details: Burr Ridge, Ill. : Richard Irwin, 1994
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.802 CR ST.

236.
Basic marketing : a managerial approach / E. Jerome McCarthy ...[et al.]. by
Edition: 1st Aust. ed.
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Publication details: Sydney : Irwin, 1994
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.8 MC BA, ...

237.
A framework for marketing management / Philip Kotler. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Prentice Hall, c2001
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 KO FR.

238.
The marketing plan / William A. Cohen. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Wiley, c2001
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.802 CO MA.

239.
Marketing / Charles W. Lamb JR., Joseph F. Hair, Jr., Carl McDaniel. by
Edition: 6th ed.
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Publisher number:
  • AmazonUK
Publication details: Cincinnati, Oh. : South-Western, 2002
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.8 LA MA, ...

240.
Principles of marketing [sound recording] : an interactive approach / Daniel L. Wardlow. by
Material type: Sound Sound; Format: available online remote; Literary form: fiction
Publisher number:
  • UOW Bookshop
Publication details: Cincinnati, Ohio : South-Western College Publishing, 1998
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.8 WA PR, ...

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