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321.
CRM : the foundation of contemporary marketing strategy / Roger J. Baran & Robert Galka. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, NY : Routledge, 2013
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.802 BA CR.

322.
Thought leadership : prompting businesses to think and learn / Laurie Young. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Kogan Page, c2013
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.4092 YO TH.

323.
The innovation handbook : how to profit from your ideas, intellectual property and market knowledge / [edited by] Adam Jolly. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Kogan Page Ltd., 2013
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.4063 IN NO.

324.
Building a digital analytics organization : create value by integrating analytical processes, technology, and people into business operations / Judah Phillips. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Upper Saddle River, New Jersey : Pearson, [2014]Copyright date: ©2014
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.4038 PH BU.

325.
High impact marketing that gets results / Ardi Kolah. by Series: Guru in a bottle
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; a Philadelphia, PA : Kogan Page, 2013
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 KO HI.

326.
Success as a coach : start and build a successful coaching practice / Stephen Newton. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Kogan Page, 2013
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.407124 NE SU.

327.
Marketing management and strategy : an African casebook / Edited by George Tesar and John Kuada. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: London: New York : Routledge, 2013
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.80096 MA RK.

328.
The Complete Marketer : 60 essential concepts for marketing excellence / Malcolm McDonald and Mike Meldrum. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: London ; Philadelphia ; New Delhi : Kogan Page Limited, [2013]
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 MC CO.

329.
Brand journalism / Andy Bull. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: London : Routledge, 2013
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 BU BR.

330.
Marketing management : an Asian perspective Philip Kotler...[et. al.] by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Singapore : Pearson Education South Asia Pte Ltd, c2012
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 KO MA.

331.
HBR's 10 must reads on strategic marketing. Series: HBR's 10 must reads series
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : Harvard Business Review Press, c2013
Other title:
  • HBR's ten must reads on strategic marketing
  • Harvard business review's 10 must reads on strategic marketing
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.802 HB RT.

332.
International business : the challenges of globalization / John J. Wild, UNIVERSITY OF Wisconsin, Madison, Kenneth L. Wild, University of London, England. by
Edition: 7th Ed.
Material type: Text Text
Publication details: Boston : Pearson, c2014
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.049 WI IN.

333.
The customer centric selling : field guide to prospecting and business development / Gary Walker. by
Edition: 1 Edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: New York: McGraw-Hill, [2013
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.85 WA CU.

334.
Creating product strategies / Beth Rogers. by Series: Marketing for managers
Material type: Text Text
Publication details: London : International Thomson Business, 1996
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 650.5038 RO CR.

335.
Creating breakthrough products : innovation from product planning to program approval / Jonathan Cagan, Craig M. Vogel ; foreword by Bruce Nussbaum. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, NJ : Prentice Hall PTR, c2002
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.575 CA CR, ...

336.
Marketing and managing tourism destinations Alastair M. Morrison by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Routledge, c2013
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (4)Call number: 910.688 MO MA, ...

337.
Small business : an entrepreneur's business plan Gail P. Hiduke, J. D. Ryan by
Edition: 9th ed.
Material type: Text Text
Publication details: Mason, OH : Cengage, c2014
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.022 HI SM, ...

338.
Creativity in product innovation / Jacob Goldenberg and David Mazursky. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cambridge, U.K : Cambridge University Press, c2002
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.57 GO CR, ...

339.
340.
The social media MBA : your competitive edge in social media strategy development & delivery / Christer Holloman ; co-authors, Eb Adeyeri ... [et al.]. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chichester, West Sussex, U.K. ; Hoboken, N.J. : Wiley, c2012
Other title:
  • MBA
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.872 HO SO.

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