Results
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521.
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522.
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Meatball sundae : is your marketing out of sync? / Seth Godin. by
Material type:  Text; Format:
print
; Literary form:
Not fiction
Publication details: New York : Portfolio, 2007
Other title: - Is your marketing out of sync
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 GO ME.
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523.
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Monopoly rules : how to find, capture, and control the most lucrative markets in any business / Milind M. Lele. by
Edition: 1st ed.
Material type: Text; Format:
regular print
Publication details: London : Kogan, ""Monopoly Rules" provides a really useful framework for sorting strategies that work from those that don't. It is exactly how successful entrepreneurs' minds work." - Alfred R. Berkeley, former president, The NASDAQ Stock Market. Milind Lele shows how to succeed in business by learning the new rules of monopoly - centered on acquiring 'an ownable space for a useful period of time in which you can make some real money.' Dr Lele shows that winning comes from focusing on a set of monopoly rules, designed to answer questions such as: what patch of open market space can this business own? Is the space really open? If so, how long will it remain open?c2006
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.575 LE MO.
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524.
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525.
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Competitive marketing strategy / Dann & Dann. by
Material type: Text; Format:
regular print
Publication details: Australia : Pearson/Prentice Hall, 2007
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.802 DA CO.
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526.
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Marketing strategy / O.C. Ferrell, Michael D. Hartline. by
Edition: 4e [ed.].
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Mason, OH : Thomson South-Western, c2008
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 FE MA.
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527.
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Total relationship marketing : / Evert Gummesson. by
Edition: 3rd ed.
Material type: Text; Format:
regular print
Publication details: Oxford : Butterworth-Heinemann, 2008
Other title: - Total relationship marketing : marketing management, relationship strategy and CRM approaches for the network economy
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.812 GU TO.
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528.
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529.
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Marketing management / Philip Kotler, Kevin Lane Keller. by
Edition: 13th ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2009
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 KO MA.
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530.
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531.
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Business essentials / Ronald J Ebert, Ricky W Griffin. by
Edition: 6th ed.
Material type: Text; Format:
regular print
Publication details: Upper Saddle River : New Jersey :. Pearson Education, c2007
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.22 EB BU.
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532.
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533.
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534.
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535.
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Strategic marketing / David W. Cravens, Nigel F. Piercy. by
Edition: 9th ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Boston : McGraw-Hill Irwin, c2009
Availability: Items available for loan: University of Wollongong in Dubai (3)Call number: 658.802 CR ST, ...
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536.
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537.
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538.
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539.
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540.
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