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81.
Brand advocates : turning enthusiastic customers into a powerful marketing force / Rob Fuggetta. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken, N.J. : Wiley, c2012
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.82 FU BR.

82.
Marketing semiotics : signs, strategies, and brand value / Laura R. Oswald. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford ; New York : Oxford University Press, c2012
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.802 OS MA, ...

83.
Brand turnaround : how brands gone bad returned to glory--and the seven game changers that made the difference / Karen Post. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c2012
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 PO BR.

84.
Brand valued : how socially valued brands hold the key to a sustainable future and business success / Guy Champniss and Fernando Rodes Vila. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chichester : John Wiley & Sons, c2011
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 CH BR.

85.
Creating infectious action: [videorecording] how to make ideas take flight Jennifer Aaker by Series:
Material type: Film Film; Type of visual material: videorecording
Publication details: Mill Valey, CA : Kantola Productions, c2011
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 659.144 AA CR.

86.
Tell the truth : honesty is your most powerful marketing tool / Sue Unerman and Jonathan Salem Baskin. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Dallas, Tex. : BenBella Books, c2012
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 UN TE.

87.
Brand Bible : the complete guide to building, designing, and sustaining brands / edited by Debbie Millman, Rodrigo Corral, design. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Beverly, Mass. : Rockport Publishers, 2012
Other title:
  • Complete guide to building, designing, and sustaining brands
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 BR AN. Not available: University of Wollongong in Dubai: Ordered (1).

88.
Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity / David A. Aaker. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Free Press, c2004
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 AA BR.

89.
Lovemarks : the future beyond brands / Kevin Roberts ; foreword by A.G. Lafley. by
Edition: 2nd ed., Expanded ed.
Material type: Text Text
Publication details: New York, NY : PowerHouse Books, 2005
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 RO LO.

90.
Advocacy : championing ideas and influencing others / John A. Daly. by
Material type: Text Text
Publication details: New Haven : Yale University Press, c2011
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 302.2 DA AD.

91.
Football brands / Sue Bridgewater. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Basingstoke ; New York : Palgrave Macmillan, 2010
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 BR FO.

92.
Brand media strategy : integrated communications planning in the digital era / Antony Young. by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Palgrave Macmillan, 2011, c2010
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.827 YO BR, ...

93.
Brand relevance : making competitors irrelevant / David A. Aaker. by Series: Jossey-Bass business & management series
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: San Francisco : Jossey-Bass, c2011
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 AA BR.

94.
Wikibrands : reinventing your company in a customer-driven marketplace / Sean Moffitt and Mike Dover. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c2011
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 MO WI.

95.
Cultural strategy : using innovative ideologies to build breakthrough brands / Douglas Holt and Douglas Cameron. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford : Oxford University Press, c2010
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 HO CU.

96.
Brands and brand management : contemporary research perspectives / [edited by] Barbara Loken, Rohini Ahluwalia, and Michael J. Houston. by Series: Marketing and consumer psychology series
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Routledge, c2010
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 BR AN.

97.
The on-demand brand : 10 rules for digital marketing success in an anytime, everywhere world / Rick Mathieson. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : AMACOM, c2010
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 MA ON.

98.
Brand rewired : connecting intellectual property, branding, and creativity strategy / Anne H. Chasser, Jennifer C. Wolfe. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken, NJ : Wiley, c2010
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 CH BR.

99.
Branded! : how retailers engage consumers with social media and mobility / Bernie Brennan, Lori Schafer. by Series: Wiley and SAS business series
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken, NJ : Wiley, c2010
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.872 BR BR, ...

100.
Branding with brains : the science of getting customers to choose your company / Tjaco Walvis. by
Material type: Text Text; Format: regular print
Publication details: Harlow : Financial Times Prentice Hall, c2010
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 WA BR.

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