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1.
Innovation management and new product development Paul Trott by
Edition: 7th ed.
Publication details: Harlow : Pearson Education Limited, c2021
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.575 TR IN.

2.
Strategic brand management : building, measuring and managing brand equity Kevin Keller by
Edition: 5th ed.
Material type: Text Text
Publication details: New York : Pearson Education, c2020
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8/27.

3.
Escaping the build trap : how effective product management creates real value Melissa Perri by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Sebastopol, CA : O'Reilly, 2018
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.5 ME ES.

4.
The luxury strategy : break the rules of marketing to build luxury brands Jean Noel Kapferer and Vincent Bastien by
Edition: 2nd ed.
Material type: Text Text
Publication details: London ; Philadelphia, PA : Kogan Page, 2012
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (4)Call number: 658.8 KA LU, ...

5.
Innovation management and new product development Paul Trott by Series: Always learning
Edition: 6th ed.
Material type: Text Text
Publication details: Harlow : Pearson Education Limited, c2017
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (3)Call number: 658.575 TR IN, ...

6.
The customer centric enterprise : advances in mass customization and personalizaton Edited by Mitchell M. Tseng, Frank T. Piller by Series: Springer Nature Book Archives Millennium (2000-2004)
Material type: Text Text
Publication details: Berlin ; New York : Springer, c2003
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.503 CU ST.

7.
Research frontiers on the international marketing strategies of Chinese brands Edited by Zuohao Hu, Xi Chen, and Zhilin Yang. by Series: China perspectives series
Material type: Text Text
Publication details: London : Routledge, c2017
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.840951 HU RE.

8.
Product Management in Practice : a real-world guide to the key connective role of the 21st century Matt LeMay by
Material type: Text Text
Publication details: Beijing : O'Reilly Media, Inc., c2018
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.56 LE PR.

9.
Luxury talent management : leading and managing a luxury brand / Michel Gutsatz and Gilles Auguste by
Material type: Text Text
Publication details: New York, NY : Palgrave Macmillan, c2013
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 GU LU.

10.
Strategic brand management : building, measuring and managing brand equity Kevin Keller by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Pearson Education, 2013
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (4)Call number: 658.827 KE ST, ...

11.
Supply chain configuration : concepts, solutions and application Charu Chandra, Janis Grabis by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Springer, 2016
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.5 CH SU.

12.
New service development : creating memorable experiences editors by James A. Fitzsimmons & Mona J. Fitzsimmons by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Thousand Oaks, Calif. : Sage Publications, c2000
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.812 NE WS.

13.
Strategic brand management / Richard Rosenbaum-Elliott; Larry Percy; Simon Pervan by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford : Oxford Univesity Press, c2015
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 RO ST.

14.
Managing strategic design / Ray Holland and Busayawan Lam by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Palgrave Macmillan, c2014
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.5 HO MA.

15.
Brandstorm : surviving and thriving in the new consumer-led marketplace / Liz Nickles, with Savita Iyer. by
Material type: Text Text; Literary form: Not fiction ; Audience: Adult;
Publication details: New York : Palgrave Macmillan, 2012
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 NI BR.

16.
How cool brands stay hot : branding to Generation Y / Joeri Van den Bergh, Mattias Behrer. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; Philadelphia : Kogan Page, 2013
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 BE HO.

17.
The product manager's survival guide : everything you need to know to succeed as a product manager / by Steven Haines. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: New York : McGraw-Hill Education, [2013]
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.5 HA PR.

18.
Leading the Starbucks way : 5 principles for connecting with your customers, your products and your people / Joseph A. Michelli. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill Education, [2014]
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.4092 MI LE.

19.
Creating product strategies / Beth Rogers. by Series: Marketing for managers
Material type: Text Text
Publication details: London : International Thomson Business, 1996
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 650.5038 RO CR.

20.
Creating breakthrough products : innovation from product planning to program approval / Jonathan Cagan, Craig M. Vogel ; foreword by Bruce Nussbaum. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, NJ : Prentice Hall PTR, c2002
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.575 CA CR, ...

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