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Marketing insights from A to Z : 80 concepts every manager needs to know / Philip Kotler.
by Kotler, Philip. Material type:  Book Publisher: Hoboken, N.J. : John Wiley & Sons, c2003Availability: Items available for loan: University of Wollongong in Dubai (2). Location(s): Main Collection 658.8 KO MA.
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Strategic marketing management / David A. Aaker.
by Aaker, David A. Edition: 7th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Hoboken, NJ : John Wiley, c2005Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.8 AA ST.
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Precision marketing : the new rules for attracting, retaining, and leveraging profitable customers / Jeff Zabin and Gresh Brebach.
by Zabin, Jeff | Brebach, Gresh. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Hoboken, N.J. : John Wiley & Sons, c2004Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.8 ZA PR.
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Mobile advertising : supercharge your brand in the exploding wireless market / Chetan Sharma, Joe Herzog, Victor Melfi.
by Sharma, Chetan | Herzog, Joe | Melfi, Victor. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Hoboken : John Wiley & Sons, c2008Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 659.144 SH MO.
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The green marketing manifesto / John Grant.
by Grant, John, 1964-. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Chichester, England ; Hoboken, NJ : John Wiley & Sons, c2007Availability: Items available for loan: University of Wollongong in Dubai (2). Location(s): Main Collection 658.802 GR GR.
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Marketing : core concepts and applications / W. Pride ... [et al.].
by Pride, William M. Edition: 2nd Asia-Pacific ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Milton, Qld. : John Wiley, 2007Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.8 EL MA.
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Services marketing management : a strategic perspective/ Hans Kasper, Piet van Helsdingen, Mark Gabbott.
by Kasper, Hans | Helsdingen, Piet van | Gabbott, Mark. Edition: 2d ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Chichester, West Sussex, England ; Hoboken, NJ : John Wiley & Sons, c2006Availability: Items available for loan: University of Wollongong in Dubai (2). Location(s): Main Collection 658.8 KA SE.
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Creating market insight : how firms create value from market understanding / Brian D Smith, Paul G. Raspin.
by Smith, Brian D. (Brian David), 1961- | Raspin, Paul G. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Chichester, England ; Hoboken, NJ : John Wiley & Sons, c2008Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.802 SM CR.
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How to market, advertise, and promote your business or service in your own backyard / Tom Egelhoff.
by Egelhoff, Tom. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Hoboken, N.J. : John Wiley & Sons, c2008Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.8 EG HO.
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Marketing research / David A. Aaker ... [et al.].
by Aaker, David A. Edition: 10th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Hoboken, NJ : John Wiley, c2010Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.83 AA MA.
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Competitive success : how branding adds value / John A. Davis.
by Davis, John. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Chichester, West Sussex, U.K. ; Hoboken, NJ : John Wiley, 2010Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.827 DA CO.
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Marketing the professional services firm : applying the principles and the science of marketing to the professions / Laurie Young.
by Young, Laurie, 1955-. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Chichester, West Sussex, England Hoboken, NJ : John Wiley & Sons, Inc., c2005Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.8 YO MA.
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Professional services marketing : how the best firms build premier brands, thriving lead generation engines, and cultures of business development success / Mike Schultz, John E. Doerr.
by Schultz, Mike, 1974- | Doerr, John E. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Hoboken, N.J. : John Wiley & Sons, c2009Availability: No items available Checked out (1).
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Tourism management / David Weaver, Laura Lawton.
by Weaver, David B | Lawton, Laura. Edition: 3rd ed.Material type: Book Publisher: Milton, Qld. : John Wiley & Sons, 2006Online access: Location Map Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 338.4791 WE TO.
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Beating low cost competition : how premium brands can respond to cut-price rivals beating the competition / Adrian Ryans.
by Ryans, Adrian B, 1945-. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Chichester, England ; Hoboken, NJ : John Wiley & Sons, c2008Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.827 RY BE.
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The official Alibaba.com success guide : insider tips and strategies for sourcing products from the world's largest B2B marketplace / Debra Schepp, Brad Schepp.
by Schepp, Debra | Schepp, Brad. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Hoboken, N.J. : John Wiley & Sons, c2010Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.872 SC OF.
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Conversations with marketing masters / Laura Mazur and Louella Miles.
by Mazur, Laura | Miles, Louella. Material type: Book; Format:
print
; Nature of contents:  ; Literary form:
Not fiction
Publisher: Chichester ; Hoboken, NJ : John Wiley, c2007Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.8 MA CO.
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Brands laid bare : using market research for evidence-based brand management / Kevin Ford.
by Ford, Kevin. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Chichester, West Sussex, England ; Hoboken, NJ : John Wiley & Sons, c2005Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.827 FO BR.
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Marketing research essentials / Carl McDaniel Jr., Roger Gates.
by McDaniel, Carl D | Gates, Roger H, 1942-. Edition: 5th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Hoboken, N.J. : John Wiley, c2006Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.83 MC MA.
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Mission-based marketing : positioning your not-for-profit in an increasingly competitive world / Peter C. Brinckerhoff.
by Brinckerhoff, Peter C, 1952-. Edition: 3rd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Hoboken, N.J. : John Wiley & Sons, c2010Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.8 BR MI.
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