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101.
Branded! : how retailers engage consumers with social media and mobility / Bernie Brennan, Lori Schafer. by Series: Wiley and SAS business series
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken, NJ : Wiley, c2010
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.872 BR BR, ...

102.
Branding with brains : the science of getting customers to choose your company / Tjaco Walvis. by
Material type: Text Text; Format: regular print
Publication details: Harlow : Financial Times Prentice Hall, c2010
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 WA BR.

103.
Personality not included : why companies lose their authenticity--and how great brands get it back / Rohit Bhargava. by
Material type: Text Text; Format: regular print
Publication details: New York : McGraw-Hill, c2008
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 BH PE.

104.
Branding demystified : plans to payoffs / Harsh V. Verma. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi ; Thousand Oaks, Calif. : Response Books, 2010
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 VE BR.

105.
Marketing communications : a brand narrative approach / Micael Dahlen, Fredrik Lange, Terry Smith. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken, N.J. : Wiley, c2010
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.802 DA MA.

106.
The economy of brands / Jan Lindemann. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Basingstoke ; New York : Palgrave Macmillan, c2010
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.5038 LI EC.

107.
The global brand : how to create and develop lasting brand value in the world market / Nigel Hollis. by
Material type: Text Text; Format: regular print
Publication details: Basingstoke : Palgrave Macmillan, c2008, 2010
Other title:
  • Global brand : how to create and develop lasting brand value in the world
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.827 HO GL, ...

108.
Brand Avatar : translating virtual world branding into real world success / Alycia de Mesa. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Palgrave Macmillan, 2009
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 DE BR.

109.
Emotional branding : the new paradigm for connecting brands to people / by Marc Gobé. by
Edition: Updated and rev. ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Allworth Press, c2009
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 GO EM.

110.
Branding for nonprofits : developing identity with integrity / DK Holland. by
Material type: Text Text; Format: print ; Nature of contents: biography; Literary form: Not fiction
Publication details: New York : Allworth Press, c2006
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 HO BR.

111.
Brands and branding / Rita Clifton ; with Sameena Ahmad ... [et al.]. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Bloomberg Press, 2009
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 CL BR.

112.
Professional services marketing : how the best firms build premier brands, thriving lead generation engines, and cultures of business development success / Mike Schultz, John E. Doerr. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken, N.J. : John Wiley & Sons, c2009
Availability: Not available: University of Wollongong in Dubai: Checked out (1).

113.
Competitive success : how branding adds value / John A. Davis. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chichester, West Sussex, U.K. ; Hoboken, NJ : John Wiley, 2010
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 DA CO.

114.
The expressive organization : linking identity, reputation, and the corporate brand / edited by Majken Schultz, Mary Jo Hatch, and Mogens Holten Larsen. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford ; New York : Oxford University Press, 2000
Availability: Not available: University of Wollongong in Dubai: Checked out (1).

115.
From brand vision to brand evaluation : the strategic process of growing and strengthening brands / Leslie de Chernatony. by
Edition: 3rd ed.
Material type: Text Text; Format: regular print
Publication details: Burlington, MA :. Butterworth-Heinemann, c2010
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 DE BR.

116.
The art of branding / Bernd Kreutz, Hatje Cantz. by
Material type: Text Text; Format: regular print
Publication details: New York : D.A.P., c2003
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 KR AR.

117.
Building customer-brand relationships / Don E. Schultz ... [et al.]. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Armonk, N.Y. : M.E. Sharpe, c2009
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.812 SH BU.

118.
Brands and branding / edited by Rita Clifton with Sameena Ahmad ... [et al.]. by
Edition: 2nd ed.
Material type: Text Text; Format: regular print
Publication details: London : The Economist, c2009
Other title:
  • Brands and branding : the economist
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 BR AN.

119.
Brand meaning / Mark Batey. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Routledge, c2008
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 BA BR.

120.
Branding your business : promoting your business, attracting customers and standing out in the market place / James Hammond. by Series: Sunday Times business enterprise series
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; Philadelphia : Kogan Page Limited, c2008
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 HA BR.

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