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	101.	No cover image available Personality not included : why companies lose their authenticity--and how great brands get it back / Rohit Bhargava. by Bhargava, Rohit Material type: Text; Format: regular print Publication details: New York : McGraw-Hill, c2008 Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 BH PE.
	102.	Branding demystified : plans to payoffs / Harsh V. Verma. by Verma, Harsh Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi ; Thousand Oaks, Calif. : Response Books, 2010 Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 VE BR.
	103.	Marketing communications : a brand narrative approach / Micael Dahlen, Fredrik Lange, Terry Smith. by Dahlén, Micael Lange, Fredrik Smith, Terry, 1955- Material type: Text; Format: print ; Literary form: Not fiction Publication details: Hoboken, N.J. : Wiley, c2010 Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.802 DA MA.
	104.	The economy of brands / Jan Lindemann. by Lindemann, Jan Material type: Text; Format: print ; Literary form: Not fiction Publication details: Basingstoke ; New York : Palgrave Macmillan, c2010 Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.5038 LI EC.
	105.	The global brand : how to create and develop lasting brand value in the world market / Nigel Hollis. by Hollis, Nigel Material type: Text; Format: regular print Publication details: Basingstoke : Palgrave Macmillan, c2008, 2010 Other title: Global brand : how to create and develop lasting brand value in the world Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.827 HO GL, ...
	106.	Brand Avatar : translating virtual world branding into real world success / Alycia de Mesa. by De Mesa, Alycia Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : Palgrave Macmillan, 2009 Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 DE BR.
	107.	Emotional branding : the new paradigm for connecting brands to people / by Marc Gobé. by Gobé, Marc Edition: Updated and rev. ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : Allworth Press, c2009 Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 GO EM.
	108.	Branding for nonprofits : developing identity with integrity / DK Holland. by Holland, DK Material type: Text; Format: print ; Nature of contents: ; Literary form: Not fiction Publication details: New York : Allworth Press, c2006 Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 HO BR.
	109.	Brands and branding / Rita Clifton ; with Sameena Ahmad ... [et al.]. by Clifton, Rita Ahmad, Sameena Edition: 2nd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : Bloomberg Press, 2009 Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 CL BR.
	110.	Professional services marketing : how the best firms build premier brands, thriving lead generation engines, and cultures of business development success / Mike Schultz, John E. Doerr. by Schultz, Mike, 1974- Doerr, John E Material type: Text; Format: print ; Literary form: Not fiction Publication details: Hoboken, N.J. : John Wiley & Sons, c2009 Availability: Not available: University of Wollongong in Dubai: Checked out (1).
	111.	Competitive success : how branding adds value / John A. Davis. by Davis, John Material type: Text; Format: print ; Literary form: Not fiction Publication details: Chichester, West Sussex, U.K. ; Hoboken, NJ : John Wiley, 2010 Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 DA CO.
	112.	The expressive organization : linking identity, reputation, and the corporate brand / edited by Majken Schultz, Mary Jo Hatch, and Mogens Holten Larsen. by Schultz, Majken Hatch, Mary Jo Holten Larsen, Mogens Material type: Text; Format: print ; Literary form: Not fiction Publication details: Oxford ; New York : Oxford University Press, 2000 Availability: Not available: University of Wollongong in Dubai: Checked out (1).
	113.	Building customer-brand relationships / Don E. Schultz ... [et al.]. by Schultz, Don E Material type: Text; Format: print ; Literary form: Not fiction Publication details: Armonk, N.Y. : M.E. Sharpe, c2009 Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.812 SH BU.
	114.	Brands and branding / edited by Rita Clifton with Sameena Ahmad ... [et al.]. by Clifton, Rita [Editor.] Ahmad, Sameena [Editor.] Chajet, Jonathan [Editor.] Doane, Deborah [Editor.] Ellwood Iain [Editor.] Feldwick, Paul [Editor.] Frampton, Jez Editor Gibbons, Giles Editor Hobsbawm, Andy Editor Lindemann, Jan Editor Poulter, Allan Editor Raison, Max Editor Simmons, John Editor Smith, Shaun Editor Edition: 2nd ed. Material type: Text; Format: regular print Publication details: London : The Economist, c2009 Other title: Brands and branding : the economist Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 BR AN.
	115.	Brand meaning / Mark Batey. by Batey, Mark Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : Routledge, c2008 Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 BA BR.
	116.	Branding your business : promoting your business, attracting customers and standing out in the market place / James Hammond. by Hammond, James, 1952- Series: Sunday Times business enterprise series Material type: Text; Format: print ; Literary form: Not fiction Publication details: London ; Philadelphia : Kogan Page Limited, c2008 Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 HA BR.
	117.	Advertising 2.0 : social media marketing in a web 2.0 world / Tracy L. Tuten. by Tuten, Tracy L, 1967- Material type: Text; Format: print ; Literary form: Not fiction Publication details: Westport, CT : Praeger, 2008 Other title: Advertising two point o Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 659.144 TU AD.
	118.	The handbook of field marketing : a complete guide to understanding and outsourcing face-to-face direct marketing / Alison Williams & Roddy Mullin. by Williams, Alison Mullin, Roddy Material type: Text; Format: print ; Literary form: Not fiction Publication details: London ; Philadelphia : Kogan Page, 2008 Other title: Field marketing Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.872 WI HA.
	119.	Improve your marketing to grow your business : insights and innovation that drive business and brand growth / Hunter Hastings ; with Jeff Saperstein. by Hastings, Hunter Material type: Text; Format: print ; Literary form: Not fiction Publication details: Upper Saddle River, N.J. : Wharton School Pub, c2008 Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 HA IM.
	120.	Taking brand initiative : how companies can align strategy, culture, and identity through corporate branding / Mary Jo Hatch, Majken Schultz ; foreword by Wally Olins. by Hatch, Mary Jo Schultz, Majken Edition: 1st ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: San Francisco : Jossey-Bass, c2008 Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 HA TA.

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Your search returned 128 results.