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	21.	The social media MBA : your competitive edge in social media strategy development & delivery / Christer Holloman ; co-authors, Eb Adeyeri ... [et al.]. by Holloman, Christer Adeyeri, Eb Bergelin, Johan Carroll, Ged Hallam, Jed Hoang, Tim Hobson, Neville Marrinan-Hayes, David Netzley, Michael Nooruddin, Zaheer Semple, Euan Tatton-Brown, Max Vedhuijzen van Zanten, Boris Woolf, Jeremy Yenni, Alex Young, Simon Material type: Text; Format: print ; Literary form: Not fiction Publication details: Chichester, West Sussex, U.K. ; Hoboken, N.J. : Wiley, c2012 Other title: MBA Online resources: Cover image Publisher description Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.872 HO SO.
	22.	Branding your business / James Hammond. by Hammond, James, 1952- Edition: Rev. ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: London ; Philadelphia : Kogan Page, 2011 Other title: Promote your business, attract customers, build your brand through the power of emotion Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 HA BR.
	23.	Brand turnaround : how brands gone bad returned to glory--and the seven game changers that made the difference / Karen Post. by Post, Karen Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : McGraw-Hill, c2012 Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 PO BR.
	24.	Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity / David A. Aaker. by Aaker, David A Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : Free Press, c2004 Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 AA BR.
	25.	Wikibrands : reinventing your company in a customer-driven marketplace / Sean Moffitt and Mike Dover. by Moffitt, Sean Dover, Mike Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : McGraw-Hill, c2011 Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 MO WI.
	26.	Brands and brand management : contemporary research perspectives / [edited by] Barbara Loken, Rohini Ahluwalia, and Michael J. Houston. by Loken, Barbara Ahluwalia, Rohini, 1966- Houston, Michael J Series: Marketing and consumer psychology series Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : Routledge, c2010 Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 BR AN.
	27.	Brand rewired : connecting intellectual property, branding, and creativity strategy / Anne H. Chasser, Jennifer C. Wolfe. by Chasser, Anne H Wolfe, Jennifer C Material type: Text; Format: print ; Literary form: Not fiction Publication details: Hoboken, NJ : Wiley, c2010 Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 CH BR.
	28.	Branding demystified : plans to payoffs / Harsh V. Verma. by Verma, Harsh Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi ; Thousand Oaks, Calif. : Response Books, 2010 Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 VE BR.
	29.	The economy of brands / Jan Lindemann. by Lindemann, Jan Material type: Text; Format: print ; Literary form: Not fiction Publication details: Basingstoke ; New York : Palgrave Macmillan, c2010 Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.5038 LI EC.
	30.	The global brand : how to create and develop lasting brand value in the world market / Nigel Hollis. by Hollis, Nigel Material type: Text; Format: regular print Publication details: Basingstoke : Palgrave Macmillan, c2008, 2010 Other title: Global brand : how to create and develop lasting brand value in the world Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.827 HO GL, ...
	31.	Brands and branding / Rita Clifton ; with Sameena Ahmad ... [et al.]. by Clifton, Rita Ahmad, Sameena Edition: 2nd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : Bloomberg Press, 2009 Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 CL BR.
	32.	Brands and branding / edited by Rita Clifton with Sameena Ahmad ... [et al.]. by Clifton, Rita [Editor.] Ahmad, Sameena [Editor.] Chajet, Jonathan [Editor.] Doane, Deborah [Editor.] Ellwood Iain [Editor.] Feldwick, Paul [Editor.] Frampton, Jez Editor Gibbons, Giles Editor Hobsbawm, Andy Editor Lindemann, Jan Editor Poulter, Allan Editor Raison, Max Editor Simmons, John Editor Smith, Shaun Editor Edition: 2nd ed. Material type: Text; Format: regular print Publication details: London : The Economist, c2009 Other title: Brands and branding : the economist Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 BR AN.
	33.	Brand meaning / Mark Batey. by Batey, Mark Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : Routledge, c2008 Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 BA BR.
	34.	Branding your business : promoting your business, attracting customers and standing out in the market place / James Hammond. by Hammond, James, 1952- Series: Sunday Times business enterprise series Material type: Text; Format: print ; Literary form: Not fiction Publication details: London ; Philadelphia : Kogan Page Limited, c2008 Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 HA BR.
	35.	Improve your marketing to grow your business : insights and innovation that drive business and brand growth / Hunter Hastings ; with Jeff Saperstein. by Hastings, Hunter Material type: Text; Format: print ; Literary form: Not fiction Publication details: Upper Saddle River, N.J. : Wharton School Pub, c2008 Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 HA IM.
	36.	The philosophy of branding : great philosophers think brands / Thom Braun. by Braun, Thom, 1953- Material type: Text; Format: print ; Literary form: Not fiction Publication details: London : Sterling, VA : Kogan Page, 2004 Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.827 BR PH, ...
	37.	Kellogg on branding : the marketing faculty of the Kellogg School of Management / edited by Alice M. Tybout and Tim Calkins ; foreword by Philip Kotler. by Tybout, Alice M Calkins, Tim Kellogg School of Management Material type: Text; Format: print ; Literary form: Not fiction Publication details: Hoboken, N.J. : Wiley, c2005 Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 KE LL.
	38.	Brand aid : an easy reference guide to solving your toughest branding problems and strengthening your market position / Brad VanAuken. by VanAuken, Brad Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : American Management Association, c2003 Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 VA BR.
	39.	Brands and branding / [edited by] Rita Clifton and John Simmons ; with Sameena Ahmad ... [et al.]. by Clifton, Rita Simmons, John, 1948- Ahmad, Sameena Series: The economist series Material type: Text; Format: print ; Literary form: Not fiction Publication details: Princeton, NJ : Bloomberg Press, 2004 Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 BR AN.