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561.
Market-driven management : strategic and operational marketing / by Jean-Jacques Lambin, Ruben Chumpitaz and Isabelle Schuiling. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Palgrave Macmillan, 2007
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.80094 LA MA.

562.
The marketing plan / William A. Cohen. by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken, NJ : J. Wiley & Sons, c2006
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.802 CO MA, ...

563.
Cram101 textbook outlines to accompany : Principles of supply chain management : a balanced approach / Wisner, Leong and Tan. by Series: Cram101 textbook outlines
Material type: Text Text; Format: regular print
Publication details: [New York] : Academic Internet Publishers, 2007
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.7 CR AM.

564.
Strategic marketing : creating competitive advantage / Douglas West, John Ford, and Essam Ibrahim. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford ; New York : Oxford University Press, 2006
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8101 WE ST.

565.
Fundamentals of logistics management / Douglas M. Lambert, James R. Stock, Lisa M. Ellram. by Series: The Irwin/McGraw-Hill series in marketing
Edition: International ed.
Material type: Text Text; Format: regular print
Publication details: Boston : Irwin/McGraw-Hill, c1998
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.5 LA FU, ...

566.
Entry strategies for international markets / Franklin R. Root. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: San Francisco : Jossey-Bass, 1998
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 RO EN.

567.
Marketing planning : principles into practice / Marian Burk Wood. by
Material type: Text Text; Format: regular print
Publication details: Harlow : Prentice Hall, 2004
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.8 WO MA, ...

568.
The marketing plan handbook / Marian Burk Wood. by
Edition: 2nd ed.
Material type: Text Text; Format: regular print
Publication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2005
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.802 WO MA, ...

569.
The marketing plan / William A. Cohen. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken, NJ : Wiley, c2005
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.802 CO MA.

570.
Manage for profit, not for market share : a guide to greater profits in highly contested markets / Hermann Simon, Frank F. Bilstein, Frank Luby. by
Material type: Text Text
Publication details: Boston, Mass. : Harvard Business School Press, c2006
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.155 SI MA.

571.
No cover image available
Building brand community on the Harley-Davidson posse ride [videorecording].
Material type: Film Film; Type of visual material: videorecording
Publication details: Boston : Harvard Business School, 2006
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 BU IL.

572.
Strategic logistics management / James R. Stock, Douglas M. Lambert. by Series: Marketing & advertising series
Edition: 4th ed.
Material type: Text Text; Format: regular print
Publication details: Boston : Irwin McGraw-Hill, 2001
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.5 ST ST, ...

573.
A framework for marketing management / Philip Kotler. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Prentice Hall, 2007
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.8 KO FR, ...

574.
Marketing management / Helen Meek and Richard Meek. by
Material type: Text Text; Format: regular print
Publication details: Canterbury : Financial World Publishing, 2001
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 ME MA.

575.
Research administration and management / [edited by] Elliott C. Kulakowski, Lynne U. Chronister. by
Material type: Text Text
Publication details: Sudbury, Mass. : Jones and Bartlett, c2006
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 001.4 RE SE.

576.
Consumer insight : how to use data and market research to get closer to your customer / [edited by] Merlin Stone, Alison Bond & Bryan Foss. by Series: Market research in practice series
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; Sterling, Va : Kogan Page, c2004.
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.834 CO NS.

577.
The philosophy of branding : great philosophers think brands / Thom Braun. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Sterling, VA : Kogan Page, 2004
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.827 BR PH, ...

578.
The marketers guide to public relations in the 21st century / Thomas L. Harris, Patricia T. Whalen ; foreword by Philip Kotler. by
Material type: Text Text; Format: regular print
Publication details: Mason, Ohio : Texere, 2006
Other title:
  • The marketers guide to public relations in the twenty first century
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 659.222 HA MA.

579.
Strategic market management / David A. Aaker, Michael Mills. by
Edition: Pacific Rim ed.
Material type: Text Text; Format: regular print
Publication details: Milton, Qld. : John Wiley & Sons, 2005
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.8 AA ST, ...

580.
Managing the supply chain : the definitive guide for the business professional / David Simchi-Levi, Philip Kaminsky, Edith Simchi-Levi. by Series: McGraw-Hill/Irwin series in operations and decision sciences
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill/Irwin, 2003
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.7 SI MA.

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