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1.
Service management and marketing : managing the service profit logic Christian Grönroos by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: West Sussex, UK : Wiley, c2015
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.8 GR SE, ...

2.
Services marketing : people, technology, strategy Christopher Lovelock, Jochen Wirtz by
Edition: 8th ed.
Material type: Text Text
Publication details: New Jersey : World Scientific, c2016
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (4)Call number: 658.8 LO SE, ...

3.
New service development : creating memorable experiences editors by James A. Fitzsimmons & Mona J. Fitzsimmons by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Thousand Oaks, Calif. : Sage Publications, c2000
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.812 NE WS.

4.
Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler. by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill Irwin, c2013
Availability: Items available for loan: University of Wollongong in Dubai (4)Call number: 658.8 ZE SE, ...

5.
Services marketing : integrating customer focus across the firm / Alan Wilson; et al. by
Edition: 2nd European ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : McGraw-Hill Higher Education, c2012
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 WI SE.

6.
Services marketing / William Chitty, Andrew Hughes, Steven D'Alessandro. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: South Melbourne, Vic. : Oxford University Press, 2012
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 CH SE.

7.
The best service is no service : how to liberate your customers from customer service, keep them happy, and control costs / Bill Price, David Jaffe. by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: San Francisco : Jossey-Bass, c2008
Other title:
  • Liberate your customers from customer service, keep them happy, and control costs
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.812 PR BE.

8.
Services marketing : people, technology, strategy Christopher Lovelock, Jochen Wirtz. by
Edition: 7th ed.
Material type: Text Text
Publication details: Boston : Prentice Hall, c2011
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 LO SE.

9.
Services marketing management : a strategic perspective/ Hans Kasper, Piet van Helsdingen, Mark Gabbott. by
Edition: 2d ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chichester, West Sussex, England ; Hoboken, NJ : John Wiley & Sons, c2006
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.8 KA SE, ...

10.
Handbook of services marketing & management / Teresa A. Swartz, Dawn Iacobucci, editors. by
Material type: Text Text
Publication details: Thousand Oaks : Sage Publications, c2000
Other title:
  • Handbook of services marketing and management
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658 HA ND, ...

11.
Services marketing : an Asia-Pacific and Australian perspective / Christopher Lovelock, Paul Patterson, Rhett Walker. by
Edition: 4th ed.
Material type: Text Text; Format: regular print
Publication details: Frenchs Forest, N.S.W. : Prentice Hall, 2007
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 LO SE.

12.
Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler. by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill Irwin, c2009
Availability: Items available for loan: University of Wollongong in Dubai (3)Call number: 658.8 ZE SE, ...

13.
Service management and marketing : customer management in service competition / Christian Grnroos. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chichester, West Sussex, England ; Hoboken, NJ : J. Wiley & Sons, c2007
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.8 GR SE, ...

14.
Service management and marketing : a customer relationship management approach / Christian Grönroos. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chichester ; New York : Wiley, c2000
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.8 GR SE, ...

15.
Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner. by
Edition: 3rd ed.
Material type: Text Text; Format: regular print
Publication details: Boston, Mass. : McGraw-Hill, 2003
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 ZE SE.

16.
Services marketing management : an international perspective / by Kans Kasper, Piet van Helsdingen, Wouter De Vries, Jr. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chichester ; New York : Wiley, c1999
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 KA SE.

17.
Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz. by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2007
Availability: No items available.

18.
Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz. by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Prentice Hall, c2011
Availability: No items available.

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