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121.
Marketing management : a strategic decision-making approach / John W. Mullins, Orville C. Walker Jr. by
Edition: 7th ed.
Material type: Text Text; Format: regular print
Publication details: New York : McGraw-Hill, c2010
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.8 MU MA, ...

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122.
Strategic marketing : creating competitive advantage / Douglas West, John Ford, and Essam Ibrahim. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford ; New York : Oxford University Press, 2010
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8101 WE ST.

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123.
Sales and marketing the six sigma way / Michael J. Webb ; with Tom Gorman. by
Material type: Text Text; Format: print ; Nature of contents: biography; Literary form: Not fiction
Publication details: Chicago, IL : Kaplan Pub., c2006
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.802 WE SA.

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124.
Strategic market management : global perspectives David A. Aaker, Damien McLoughlin by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken, N.J. : Wiley, 2010
Availability: Items available for loan: University of Wollongong in Dubai (3)Call number: 658.8 AA ST, ...

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125.
The four pillars of profit-driven marketing : how to maximize creativity, accountability, and ROI / Leslie H. Moeller and Edward C. Landry ; with Theodore Kinni. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c2009
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 MO FO.

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126.
The power of marketing at-retail / Edited by Robert Liljenwall. by
Edition: Rev. 3rd ed.
Material type: Text Text; Format: regular print
Publication details: Alexandria, POPAI, c2008
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 PO WE.

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127.
Entrepreneurial marketing : lessons from Wharton's pioneering MBA course / Leonard M. Lodish, Howard Lee Morgan, Amy Kallianpur. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Wiley, c2001
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 LO EN.

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128.
Marketing metaphors and metamorphosis / edited by Philip J. Kitchen. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Houndmills, Basingstoke, Hampshire [England] ; New York : Palgrave Macmillan, 2008
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 MA RK.

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129.
Strategic marketing : an introduction / Tony Proctor. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; New York : Routledge, 2008
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.802 PR ST.

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130.
Creating market insight : how firms create value from market understanding / Brian D Smith, Paul G. Raspin. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chichester, England ; Hoboken, NJ : John Wiley & Sons, c2008
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.802 SM CR.

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131.
Marketing planning and strategy / Subhash C. Jain, George T. Haley. by
Edition: 8th ed.
Material type: Text Text
Publication details: Mason, Ohio : Cengage Learning, c2009
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.802 JA MA, ...

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132.
Branding your business : promoting your business, attracting customers and standing out in the market place / James Hammond. by Series: Sunday Times business enterprise series
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; Philadelphia : Kogan Page Limited, c2008
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 HA BR.

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133.
Global marketing management : a casebook. by
Edition: 5th ed. / [edited by] John A. Quelch, Christopher A. Bartlett.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mason, OH : Thomson/South-Western, c2006
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.848 GL OB.

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134.
Services marketing management : a strategic perspective/ Hans Kasper, Piet van Helsdingen, Mark Gabbott. by
Edition: 2d ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chichester, West Sussex, England ; Hoboken, NJ : John Wiley & Sons, c2006
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.8 KA SE, ...

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135.
Strategic marketing management / Alexander Chernev and foreword by Philip Kotler. by
Edition: 3rd ed.
Material type: Text Text; Format: regular print
Publication details: New York : Brightstar Media, Inc., c2009
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.802 CH ST.

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136.
Marketing management : a value creation process / Pierre-Louis Dubois, Alain Jolibert, Hans Mühlbacher. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Houndmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2007
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 DU MA.

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137.
Principles of services marketing / Adrian Palmer. by
Edition: 5th ed.
Material type: Text Text; Format: regular print
Publication details: New York : McGraw-Hill, c2008
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 PA PR.

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138.
Contemporary strategic marketing / Ross Brennan ... [et al.]. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Houndmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2008
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.802 BR CO.

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139.
Improve your marketing to grow your business : insights and innovation that drive business and brand growth / Hunter Hastings ; with Jeff Saperstein. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Wharton School Pub, c2008
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 HA IM.

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140.
Global marketing management / Masaaki Kotabe, Kristiaan Helsen. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken, NJ : Wiley, c2008
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.84 KO GL.

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