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	21.	Creativity in product innovation / Jacob Goldenberg and David Mazursky. by Goldenberg, Jacob, 1962- Mazursky, David, 1954- Material type: Text; Format: print ; Literary form: Not fiction Publication details: Cambridge, U.K : Cambridge University Press, c2002 Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.57 GO CR, ...
	22.	Innovation management and new product development / Paul Trott by Trott, Paul Edition: 5th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Harlow, England ; New York : Financial Times/Prentice Hall, c2012 Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.575 TR IN, ...
	23.	The lean practitioner's handbook / Mark Eaton. by Eaton, Mark, 1968- Material type: Text; Format: print ; Literary form: Not fiction Publication details: London : Kogan Page, 2013 Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.5 EA LE.
	24.	Defending your brand : how smart companies use defensive strategy to deal with competitive attacks / by Tim Calkins. by Calkins, Tim Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York, NY : Palgrave Macmillan, c2012 Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.49012 CA DE.
	25.	Global product : strategy, product lifecycle management and the billion customer question / John Stark. by Stark, John, 1948- Roy, Rajkumar [Series editor.] Series: Decision engineering Material type: Text; Format: print ; Literary form: Not fiction Publication details: London : Springer, 2010 Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.5 ST GL.
	26.	Creating powerful brands. by De Chernatony, L. (Leslie) McDonald, Malcolm Wallace, Elaine Edition: 4th ed. Leslie De Chernatony, Malcolm McDonald, Elaine Wallace Material type: Text; Format: print ; Literary form: Not fiction Publication details: Oxford : Butterworth-Heinemann, 2011 Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 DE CR.
	27.	Wikibrands : reinventing your company in a customer-driven marketplace / Sean Moffitt and Mike Dover. by Moffitt, Sean Dover, Mike Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : McGraw-Hill, c2011 Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 MO WI.
	28.	Strategic brand management Richard Rosenbaum-Elliott, Larry Percy, Simon Pervan by Rosenbaum-Elliott, Richard Percy, Larry Pervan, Simon Edition: 2nd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York, NY : Oxford Univesity Press, 2011 Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 RO ST.
	29.	Eating the big fish : how challenger brands can compete against brand leaders / Adam Morgan. by Morgan, Adam Edition: 2nd ed., Rev. & expanded. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Hoboken, N.J. : Wiley, c2009 Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.827 MO EA, ...
	30.	Managing brands : a contemporary perspective / Sylvie Laforet. by Laforet, Sylvie Material type: Text; Format: regular print Publication details: London : THe McGraw Hill, 2010 Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 LA MA.
	31.	Beating low cost competition : how premium brands can respond to cut-price rivals beating the competition / Adrian Ryans. by Ryans, Adrian B, 1945- Material type: Text; Format: print ; Literary form: Not fiction Publication details: Chichester, England ; Hoboken, NJ : John Wiley & Sons, c2008 Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 RY BE.
	32.	Brand rewired : connecting intellectual property, branding, and creativity strategy / Anne H. Chasser, Jennifer C. Wolfe. by Chasser, Anne H Wolfe, Jennifer C Material type: Text; Format: print ; Literary form: Not fiction Publication details: Hoboken, NJ : Wiley, c2010 Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 CH BR.
	33.	Business-to-business brand management : theory, research and executive case study exercises / edited by Mark S. Glynn, Arch G. Woodside. by Glynn, Mark S [Editor.] Woodside, Arch G [Editor.] Series: Advances in business marketing and purchasing ; 15 Material type: Text; Format: regular print Publication details: Bingley UK : JAI Press, c2009 Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 BU SI.
	34.	The economy of brands / Jan Lindemann. by Lindemann, Jan Material type: Text; Format: print ; Literary form: Not fiction Publication details: Basingstoke ; New York : Palgrave Macmillan, c2010 Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.5038 LI EC.
	35.	The luxury strategy : break the rules of marketing to build luxury brands / J.N. Kapferer and V. Bastien. by Kapferer, Jean-Noël Bastien, Vincent Material type: Text; Format: print ; Literary form: Not fiction Publication details: London ; Philadelphia : Kogan Page, 2009 Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 KA LU.
	36.	The product manager's desk reference / Steven Haines. by Haines, Steven Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : McGraw-Hill, c2009 Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.404 HA PR.
	37.	Brand meaning / Mark Batey. by Batey, Mark Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : Routledge, c2008 Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 BA BR.
	38.	What is branding? / Matthew Healey. by Healey, Matthew Series: Essential design handbooks Material type: Text; Format: print ; Literary form: Not fiction Publication details: Mies, Switzerland : RotoVision, c2008 Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 HE WH.
	39.	Understanding brands / Peter Cheverton. by Cheverton, Peter Cheverton, Peter. How Come Your Brand Isn't Working Hard Enough? Series: Creating success Material type: Text; Format: print ; Literary form: Not fiction Publication details: London ; Philadelphia : Kogan Page, 2006 Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 CH UN.
	40.	No cover image available P&G Japan [videorecording] : the SK-II globalization project. Material type: Film; Type of visual material: videorecording Publication details: Boston, MA. : Harvard Business School, c2003 Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 PG JA.

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Your search returned 51 results.