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309.
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The product manager's desk reference / Steven Haines. by
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New York : McGraw-Hill, c2009
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.404 HA PR.
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310.
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Marketing strategy and management Michael J. Baker by
Edition: 4th ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Baskingstoke, Hampshire ; New York : Palgrave Macmillan, 2007
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 BA MA.
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311.
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Marketing metaphors and metamorphosis / edited by Philip J. Kitchen. by
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Houndmills, Basingstoke, Hampshire [England] ; New York : Palgrave Macmillan, 2008
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 MA RK.
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312.
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Strategic marketing : an introduction / Tony Proctor. by
Edition: 2nd ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: London ; New York : Routledge, 2008
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.802 PR ST.
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313.
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314.
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315.
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Brands and branding / edited by Rita Clifton with Sameena Ahmad ... [et al.]. by
- Clifton, Rita [Editor.]
- Ahmad, Sameena [Editor.]
- Chajet, Jonathan [Editor.]
- Doane, Deborah [Editor.]
- Ellwood Iain [Editor.]
- Feldwick, Paul [Editor.]
- Frampton, Jez Editor
- Gibbons, Giles Editor
- Hobsbawm, Andy Editor
- Lindemann, Jan Editor
- Poulter, Allan Editor
- Raison, Max Editor
- Simmons, John Editor
- Smith, Shaun Editor
Edition: 2nd ed.
Material type: Text; Format:
regular print
Publication details: London : The Economist, c2009
Other title: - Brands and branding : the economist
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 BR AN.
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316.
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Brand meaning / Mark Batey. by
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New York : Routledge, c2008
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 BA BR.
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317.
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318.
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319.
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Global marketing management : a casebook. by
Edition: 5th ed. / [edited by] John A. Quelch, Christopher A. Bartlett.
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Mason, OH : Thomson/South-Western, c2006
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.848 GL OB.
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320.
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