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301.
Safety and security in tourism : recovery marketing after crises / Noel Scott, Eric Laws, Bruce Prideaux, editors. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Binghampton, NY : Haworth Hospitality Press, 2007
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 910.688 SA FE.

302.
Designing and managing the supply chain : concepts, strategies, and case studies / David Simchi-Levi, Philip Kaminsky, Edith Simchi-Levi, Ravi Shankar. by
Edition: 3rd ed.
Material type: Text Text; Format: regular print
Publication details: Boston, Mass. : McGraw-Hill/Irwin, c2008
Other title:
  • Designing & managing the supply chain
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.5 SI DE, ...

303.
The four pillars of profit-driven marketing : how to maximize creativity, accountability, and ROI / Leslie H. Moeller and Edward C. Landry ; with Theodore Kinni. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c2009
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 MO FO.

304.
The power of marketing at-retail / Edited by Robert Liljenwall. by
Edition: Rev. 3rd ed.
Material type: Text Text; Format: regular print
Publication details: Alexandria, POPAI, c2008
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 PO WE.

305.
Analysis for marketing planning / Donald R. Lehmann, Russell S. Winer. by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill Irwin, c2008
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.802 LE AN.

306.
Creating and managing superior customer value / edited by Arch G. Woodside, Francesca Golfetto, Michael Gibbert. by Series: Advances in business marketing and purchasing ; 14
Material type: Text Text; Format: regular print
Publication details: Bingley : JAI Press, c2009
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.812 CR EA.

307.
How to market, advertise, and promote your business or service in your own backyard / Tom Egelhoff. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken, N.J. : John Wiley & Sons, c2008
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 EG HO.

308.
Entrepreneurial marketing : lessons from Wharton's pioneering MBA course / Leonard M. Lodish, Howard Lee Morgan, Amy Kallianpur. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Wiley, c2001
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 LO EN.

309.
The product manager's desk reference / Steven Haines. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c2009
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.404 HA PR.

310.
Marketing strategy and management Michael J. Baker by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Baskingstoke, Hampshire ; New York : Palgrave Macmillan, 2007
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 BA MA.

311.
Marketing metaphors and metamorphosis / edited by Philip J. Kitchen. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Houndmills, Basingstoke, Hampshire [England] ; New York : Palgrave Macmillan, 2008
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 MA RK.

312.
Strategic marketing : an introduction / Tony Proctor. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; New York : Routledge, 2008
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.802 PR ST.

313.
Creating market insight : how firms create value from market understanding / Brian D Smith, Paul G. Raspin. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chichester, England ; Hoboken, NJ : John Wiley & Sons, c2008
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.802 SM CR.

314.
Marketing planning and strategy / Subhash C. Jain, George T. Haley. by
Edition: 8th ed.
Material type: Text Text
Publication details: Mason, Ohio : Cengage Learning, c2009
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.802 JA MA, ...

315.
Brands and branding / edited by Rita Clifton with Sameena Ahmad ... [et al.]. by
Edition: 2nd ed.
Material type: Text Text; Format: regular print
Publication details: London : The Economist, c2009
Other title:
  • Brands and branding : the economist
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 BR AN.

316.
Brand meaning / Mark Batey. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Routledge, c2008
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 BA BR.

317.
Branding your business : promoting your business, attracting customers and standing out in the market place / James Hammond. by Series: Sunday Times business enterprise series
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; Philadelphia : Kogan Page Limited, c2008
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 HA BR.

318.
Retailing : an introduction / Roger Cox and Paul Brittain. by
Edition: 5th ed.
Material type: Text Text; Format: regular print
Publication details: Harlow : FT Prentice Hall, c2004
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.87 CO RE.

319.
Global marketing management : a casebook. by
Edition: 5th ed. / [edited by] John A. Quelch, Christopher A. Bartlett.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mason, OH : Thomson/South-Western, c2006
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.848 GL OB.

320.
Services marketing management : a strategic perspective/ Hans Kasper, Piet van Helsdingen, Mark Gabbott. by
Edition: 2d ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chichester, West Sussex, England ; Hoboken, NJ : John Wiley & Sons, c2006
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.8 KA SE, ...

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