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481.
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484.
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485.
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486.
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487.
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The product manager's desk reference / Steven Haines. by
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New York : McGraw-Hill, c2009
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.404 HA PR.
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488.
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Marketing strategy and management Michael J. Baker by
Edition: 4th ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Baskingstoke, Hampshire ; New York : Palgrave Macmillan, 2007
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 BA MA.
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489.
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490.
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Marketing metaphors and metamorphosis / edited by Philip J. Kitchen. by
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Houndmills, Basingstoke, Hampshire [England] ; New York : Palgrave Macmillan, 2008
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 MA RK.
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491.
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492.
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Strategic marketing : an introduction / Tony Proctor. by
Edition: 2nd ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: London ; New York : Routledge, 2008
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.802 PR ST.
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493.
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494.
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495.
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496.
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497.
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Brands and branding / edited by Rita Clifton with Sameena Ahmad ... [et al.]. by
- Clifton, Rita [Editor.]
- Ahmad, Sameena [Editor.]
- Chajet, Jonathan [Editor.]
- Doane, Deborah [Editor.]
- Ellwood Iain [Editor.]
- Feldwick, Paul [Editor.]
- Frampton, Jez Editor
- Gibbons, Giles Editor
- Hobsbawm, Andy Editor
- Lindemann, Jan Editor
- Poulter, Allan Editor
- Raison, Max Editor
- Simmons, John Editor
- Smith, Shaun Editor
Edition: 2nd ed.
Material type: Text; Format:
regular print
Publication details: London : The Economist, c2009
Other title: - Brands and branding : the economist
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 BR AN.
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498.
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Brand meaning / Mark Batey. by
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New York : Routledge, c2008
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 BA BR.
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499.
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500.
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