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61.
Creating market insight : how firms create value from market understanding / Brian D Smith, Paul G. Raspin. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chichester, England ; Hoboken, NJ : John Wiley & Sons, c2008
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.802 SM CR.

62.
Marketing planning and strategy / Subhash C. Jain, George T. Haley. by
Edition: 8th ed.
Material type: Text Text
Publication details: Mason, Ohio : Cengage Learning, c2009
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.802 JA MA, ...

63.
Strategic advertising management / Larry Percy, Richard Elliott. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford ; New York : Oxford University Press, 2009
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 659.1 PE ST.

64.
Breakthrough marketing plans : how to stop wasting time and start driving growth / Tim Calkins. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, NY : Palgrave Macmillan, 2008
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.802 CA BR.

65.
Monopoly rules : how to find, capture, and control the most lucrative markets in any business / Milind M. Lele. by
Edition: 1st ed.
Material type: Text Text; Format: regular print
Publication details: London : Kogan, ""Monopoly Rules" provides a really useful framework for sorting strategies that work from those that don't. It is exactly how successful entrepreneurs' minds work." - Alfred R. Berkeley, former president, The NASDAQ Stock Market. Milind Lele shows how to succeed in business by learning the new rules of monopoly - centered on acquiring 'an ownable space for a useful period of time in which you can make some real money.' Dr Lele shows that winning comes from focusing on a set of monopoly rules, designed to answer questions such as: what patch of open market space can this business own? Is the space really open? If so, how long will it remain open?c2006
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.575 LE MO.

66.
Competitive marketing strategy / Dann & Dann. by
Material type: Text Text; Format: regular print
Publication details: Australia : Pearson/Prentice Hall, 2007
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.802 DA CO.

67.
Marketing strategy : a decision-focused approach / Orville C. Walker Jr, John W. Mullins. by
Edition: 6th ed.
Material type: Text Text; Format: regular print
Publication details: Boston : McGraw-Hill, c2008
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.802 WA MA.

68.
Marketing planning : a global perspective / Svend Hollensen. by
Material type: Text Text; Format: regular print
Publication details: Maidenhead : McGraw-Hill Education, c2006
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.802 HO MA, ...

69.
Business marketing management : B2B / Michael D. Hutt, Thomas W. Speh. by
Edition: 9th int. ed.
Material type: Text Text; Format: regular print
Publication details: Mason, OH :. Thomson South-Western, c2007
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.804 HU BU, ...

70.
Marketing plans : how to prepare them, how to use them / Malcolm McDonald. by
Edition: 6th ed.
Material type: Text Text; Format: regular print
Publication details: Oxford : Butterworth-Heinemann, 2007
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.802 MC MA.

71.
The marketing plan / William A. Cohen. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken, NJ : Wiley, c2005
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.802 CO MA.

72.
Marketing strategy : a decision-focused approach / Orville C. Walker, Harper W. Boyd, Jean-Claude Larréché. by
Edition: 5th ed.
Material type: Text Text
Publication details: Boston : McGraw-Hill, c2006
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.802 WA MA.

73.
The effective use of market research : how to drive and focus better business decisions / Robin J. Birn. by Series: Market research in practice series
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; Sterling, VA : Kogan Page, 2004
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.83 BI EF.

74.
Assessing marketing strategy performance / Christine Moorman and Donald R. Lehmann. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cambridge, Mass. : Marketing Science Institute, c2004
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.83 AS SE.

75.
Strategic marketing communications : new ways to build and integrate communications / Paul Smith, Chris Berry and Alan Pulford. by
Edition: rev. ed.
Material type: Text Text; Format: regular print
Publication details: London : Kogan Page, 1999
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.802 SM ST.

76.
Key marketing skills : strategies, tools, and techniques for marketing success / Peter Cheverton ; [foreword by Malcolm McDonald]. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; Sterling, VA : Kogan Page, 2004
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 CH KE.

77.
Strategic marketing decisions in global markets / Isobel Doole and Robin Lowe. by
Material type: Text Text; Format: regular print
Publication details: London : Thomson Learning, 2005
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.802 DO ST.

78.
The marketing playbook : five battle-tested plays for capturing and keeping the lead in any market / John Zagula and Richard Tong. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Portfolio, 2004
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.802 ZA MA.

79.
Creating powerful brands in consumer, service and industrial markets / Leslie de Chernatony and Malcolm McDonald. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford ; Burlington, MA : Elsevier/Butterworth-Heinemann, c2003
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 DE CR.

80.
Modeling the supply chain / Jeremy F. Shapiro. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Pacific Grove, CA : Brooks/Cole-Thomson Learning, 2001
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.7 SH MO, ...

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