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61.
The handbook of online and social media research : tools and techniques for market researchers / by Ray Poynter. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Wiley, 2010
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.83 PO HA.

62.
Marketing strategies : a twenty-first century approach / Ashok Ranchhod ; with contributions from Julie Tinson, and Claire Gauzente. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow, England ; New York : FT/Prentice Hall, 2004
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8101 RA MA.

63.
The handbook of marketing research : uses, misuses, and future advances / edited by Rajiv Grover, Marco Vriens. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Thousand Oaks : Sage Publications, c2006
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.83 HA ND.

64.
Using qualitative research in advertising : strategies, techniques, and applications / Margaret A. Morrison ... [et al.]. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Thousand Oaks, Calif. : SAGE, c2012
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 659.1072 MO US.

65.
Leading edge marketing research : 21st-century tools and practices / editors, Robert Kaden, Gerald Linda, Melvin Prince. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Thousand Oaks, Calif. : SAGE Publications, c2012
Other title:
  • Leading edge marketing research : twenty first-century tools and practices
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.83 LE AD.

66.
Handbook of marketing scales : multi-item measures for marketing and consumer behavior research / editors, William O. Bearden, Richard G. Netemeyer, Kelly L. Haws. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Thousand Oaks : SAGE, c2011
Other title:
  • Marketing scales : multi-item measures for marketing and consumer behavior research
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.83 HA ND.

67.
Consumer.ology : the market research myth, the truth about consumers and the psychology of shopping / Philip Graves. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; Boston : Nicholas Brealey Pub., 2010
Other title:
  • Consumerology
  • Consumer dot ology
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.834 GR CO.

68.
Qualitative research methods in public relations and marketing communications / Christine Daymon and Immy Holloway. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, NY : Routledge, 2011
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 659.2072 DA QU, ...

69.
Marketing metrics : the definitive guide to measuring marketing performance / Paul W. Farris ... [et al.]. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : FT Press, c2010
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.83 FA MA. Not available: University of Wollongong in Dubai: Checked out (1).

70.
Marketing research essentials / Carl McDaniel Jr., Roger Gates. by
Edition: 7th ed.
Material type: Text Text; Format: regular print
Publication details: Hoboken, NJ : John Wiley & Sons, c2010
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.83 MC MA, ...

71.
Marketing : the basics / Karl Moore and Niketh Pareek. by Series: The basics
Edition: 2nd ed.
Material type: Text Text; Format: print available online remote; Literary form: Not fiction
Publication details: London ; New York : Routledge, 2010
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 MO MA.

72.
Marketing research / David A. Aaker ... [et al.]. by
Edition: 10th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken, NJ : John Wiley, c2010
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.83 AA MA.

73.
Marketing research : an applied orientation / Naresh K. Malhotra by
Edition: 6th ed.
Material type: Text Text; Format: regular print
Publication details: Upper Saddle River, NJ : Pearson/Prentice Hall, c2010
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.83 MA MA, ...

74.
Marketing research / Alvin C. Burns, Ronald F. Bush. by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, NJ : Pearson/Prentice Hall, 2006
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.83 BU MA, ...

75.
Exploring marketing research / William G. Zikmund, Barry J. Babin. by
Edition: 10th ed.
Material type: Text Text; Format: regular print
Publication details: London : Cengage Learning, c2010
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.83 ZI EX.

76.
Marketing research : in a digital information environment / Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau. by
Edition: 4th ed.
Material type: Text Text
Publication details: Boston : McGraw-Hill Irwin, c2009
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.83 HA MA.

77.
Critical marketing : contemporary issues in marketing / edited by Mark Tadajewski and Douglas Brownlie. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chichester, UK ; Hoboken, NJ : Wiley, c2008
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 CR IT.

78.
Marketing research / Joseph Hair F...[et al.]. by
Edition: 2nd ed.
Material type: Text Text; Format: regular print
Publication details: North Ryde, NSW : McGraw-Hill, c2008
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.83 HA MA.

79.
Essentials of marketing research / William G. Zikmund. by
Edition: 3rd ed.
Material type: Text Text; Format: regular print
Publication details: Mason, Ohio : Thomson/South-Western, c2007
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 ZI ES.

80.
Marketing research project manual / James M. Molinari. by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : McGraw-Hill, c2006
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.83 MO MA.

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