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Packaging as an effective marketing tool / Bill Stewart.
by Stewart, Bill, 1926-. Material type:  Book; Format:
print
; Literary form:
Not fiction
Publisher: London : Kogan Page, 1996Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.564 ST PA.
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BRANDchild : remarkable insights into the minds of today's global kids and their relationships with brands / Martin Lindstrom with Patricia B. Seybold.
by Lindström, Martin, 1970- | Seybold, Patricia B | Millward Brown | Squib | Advertising Federation of Australia. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London ; Sterling, VA : Kogan Page, 2003Other title: BRAND child.Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.834083 LI BR.
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Market research in practice : a guide to the basics / Paul Hague, Nick Hague & Carol-Ann Morgan.
by Hague, Paul N | Hague, Nick, 1974- | Morgan, Carol-Ann, 1958-. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London ; Sterling, VA : Kogan Page, 2004Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.8 HA MA.
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Market intelligence : how and why organizations use market research / Martin Callingham.
by Callingham, Martin. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London ; Sterling, Va. : Kogan Page, c2004Other title: How and why organizations use market research.Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.83 CA MA.
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Marketing : essential principles, new realities / Jonathan Groucutt, Peter Leadley, Patrick Forsyth.
by Groucutt, Jon | Leadley, Peter, 1943- | Forsyth, Patrick. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London ; Sterling, VA : Kogan Page, 2004Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.8 GR MA.
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Key marketing skills : strategies, tools, and techniques for marketing success / Peter Cheverton ; [foreword by Malcolm McDonald].
by Cheverton, Peter. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London ; Sterling, VA : Kogan Page, 2004Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.8 CH KE.
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The effective use of market research : how to drive and focus better business decisions / Robin J. Birn.
by Birn, Robin. Edition: 4th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London ; Sterling, VA : Kogan Page, 2004Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.83 BI EF.
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Marketing communications : an integrated approach / P R Smith & Jonathan Taylor.
by Smith, P. R. (Paul Russell), 1957- | Taylor, Jonathan, 1956-. Edition: 4th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London ; Sterling, VA : Kogan Page, 2004Availability: Items available for loan: University of Wollongong in Dubai (2). Location(s): Main Collection 658.802 SM MA.
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The philosophy of branding : great philosophers think brands / Thom Braun.
by Braun, Thom, 1953-. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London : Sterling, VA : Kogan Page, 2004Availability: Items available for loan: University of Wollongong in Dubai (2). Location(s): Main Collection 658.827 BR PH.
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Consumer insight : how to use data and market research to get closer to your customer / [edited by] Merlin Stone, Alison Bond & Bryan Foss.
by Stone, Merlin, 1948- | Bond, Alison | Foss, Bryan. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London ; Sterling, Va : Kogan Page, c2004. Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.834 CO NS.
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How to write a marketing plan / John Westwood.
by Westwood, John, 1947-. Edition: 3rd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London ; Philadelphia : Kogan Page, 2006Other title: Write a marketing plan.Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.802 WE HO.
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The handbook of field marketing : a complete guide to understanding and outsourcing face-to-face direct marketing / Alison Williams & Roddy Mullin.
by Williams, Alison | Mullin, Roddy. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London ; Philadelphia : Kogan Page, 2008Other title: Field marketing.Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.872 WI HA.
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Branding your business : promoting your business, attracting customers and standing out in the market place / James Hammond.
by Hammond, James, 1952-. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London ; Philadelphia : Kogan Page Limited, c2008Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.827 HA BR.
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The luxury strategy : break the rules of marketing to build luxury brands / J.N. Kapferer and V. Bastien.
by Kapferer, Jean-Noël | Bastien, Vincent. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London ; Philadelphia : Kogan Page, 2009Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.827 KA LU.
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Brand failures : the truth about the 100 biggest branding mistakes of all time / Matt Haig.
by Haig, Matt. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London ; Sterling, VA : Kogan Page, 2003Availability: Items available for loan: University of Wollongong in Dubai (2). Location(s): Main Collection 658.827 HA BR.
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Cheap : the real cost of the global trend for bargains, discounts & consumer choice / David Bosshart.
by Bosshart, David. Material type: Book Publisher: London ; Philadelphia : Kogan Page, 2006Online access: Location Map Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 339.47 BO CH.
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Strategic marketing communications : new ways to build and integrate communications / Paul Smith, Chris Berry and Alan Pulford.
by Smith, Paul | Berry, Chris | Pulford, Alan. Edition: rev. ed.Material type: Book; Format:
regular print
Publisher: London : Kogan Page, 1999Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.802 SM ST.
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Marketing communications : integrating offline and online with social media / PR Smith & Ze Zook.
by Smith, Paul Russell, 1957- | Zook, Ze. Edition: 5th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Philadelphia, PA : Kogan Page, 2011Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.802 SM MA.
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Branding your business / James Hammond.
by Hammond, James, 1952-. Edition: Rev. ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London ; Philadelphia : Kogan Page, 2011Other title: Promote your business, attract customers, build your brand through the power of emotion.Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.827 HA BR.
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Understanding digital marketing : marketing strategies for engaging the digital generation / Damian Ryan and Calvin Jones.
by Ryan, Damian | Jones, Calvin. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London ; Philadelphia, PA : Kogan Page, c2012Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.872 RY UN.
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