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Marketing research : in a digital information environment / Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau.
by Hair, Joseph F | Bush, Robert P | Ortinau, David J. Edition: 4th ed.Material type:  Book Publisher: Boston : McGraw-Hill Irwin, c2009Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.83 HA MA.
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The product manager's desk reference / Steven Haines.
by Haines, Steven. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : McGraw-Hill, c2009Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.404 HA PR.
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Analysis for marketing planning / Donald R. Lehmann, Russell S. Winer.
by Lehmann, Donald R | Winer, Russell S. Edition: 7th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : McGraw-Hill Irwin, c2008Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.802 LE AN.
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The next evolution of marketing : connect with your customers by marketing with meaning / Bob Gilbreath.
by Gilbreath, Bob. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : McGraw-Hill, c2010Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.8 GI NE.
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Manager's guide to marketing, advertising, and publicity / Barry Callen.
by Callen, Barry. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : McGraw Hill, c2010Other title: Marketing, advertising, and publicity.Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 659.1 CA MA.
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The ultimate guide to sports marketing / Stedman Graham, Joe Jeff Goldblatt, Lisa Delpy Neirotti.
by Graham, Stedman | Goldblatt, Joe Jeff, 1952- | Neirotti, Lisa Delpy | Graham, Stedman. Ultimate guide to sport event management and marketing. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : McGraw-Hill, c2001Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 796.069 GR UL.
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eMarketing strategies for the complex sale / Ardath Albee.
by Albee, Ardath. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : McGraw-Hill, c2010Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.872 AL EM.
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Consumer behavior & marketing strategy / J. Paul Peter, Jerry C. Olson.
by Peter, J. Paul | Olson, Jerry C., (Jerry Corrie), 1944-. Edition: 9th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : McGraw-Hill Irwin, c2010Other title: Consumer behavior and marketing strategy.Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.8342 PE CO.
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Everything I know about marketing I learned from Google / Aaron Goldman.
by Goldman, Aaron, 1978-. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : McGraw-Hill, c2011Availability: Items available for loan: University of Wollongong in Dubai (2). Location(s): Main Collection 658.8 GO EV.
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CustomerCentric selling / Michael T. Bosworth, John R. Holland, and Frank Visgatis.
by Bosworth, Michael T | Holland, John R | Visgatis, Frank. Edition: 2nd ed., [Fully rev. and expanded].Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : McGraw-Hill, c2010Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.85 BO CU.
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Careers in marketing / Lila Stair and Leslie Stair.
by Stair, Lila B | Stair, Leslie. Edition: 4th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : McGraw-Hill, c2009Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.8002373 ST CA.
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Before the brand : creating the unique DNA of an enduring brand identity / Alycia Perry with David Wisnom, III.
by Perry, Alycia | Wisnom, David. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : McGraw-Hill, c2003Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.827 PE BE.
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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.
by Belch, George E. (George Eugene) | Belch, Michael A. Edition: 6th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : McGraw-Hill, c2004Availability: No items available
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Marketing research : within a changing information environment / Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau.
by Hair, Joseph F | Bush, Robert P | Ortinau, David J. Edition: 2nd ed., International ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : McGraw-Hill/Irwin, c2003Availability: Items available for loan: University of Wollongong in Dubai (2). Location(s): Main Collection 658.83 HA MA.
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The four pillars of profit-driven marketing : how to maximize creativity, accountability, and ROI / Leslie H. Moeller and Edward C. Landry ; with Theodore Kinni.
by Moeller, Leslie H, 1961- | Landry, Edward C, 1965- | Kinni, Theodore B, 1956-. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : McGraw-Hill, c2009Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.8 MO FO.
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Marketing strategy : a decision-focused approach / Orville C. Walker, Harper W. Boyd, Jean-Claude Larréché.
by Walker, Orville C | Boyd, Harper W | Larreche, Jean-Claude | Mullins, John W. Edition: 5th ed.Material type: Book Publisher: Boston : McGraw-Hill, c2006Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.802 WA MA.
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Fundamentals of marketing.
by Stanton, William J | Miller, Kenneth E | Layton, Roger A | Rix, Peter. Edition: Essentials ed.Material type: Book; Format:
print
regular print
; Literary form:
Not fiction
Publisher: Sydney : McGraw-Hill, 1992Availability: Items available for loan: University of Wollongong in Dubai (2). Location(s): Main Collection 658.8 ST FU.
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Fundamentals of marketing.
by Stanton, William J | Miller, Kenneth E | Layton, Roger A. Edition: 3rd Australian ed.Material type: Book; Format:
print
regular print
; Literary form:
Not fiction
Publisher: Sydney : McGraw-Hill, 1994Availability: Items available for loan: University of Wollongong in Dubai (2). Location(s): Main Collection 658.8 ST FU.
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Study guide to accompany Stanton, Miller and Layton fundamentals of marketing.
by Adams, Thomas J | Pascoe, Graham. Edition: 2nd Australian ed.Material type: Book; Format:
print
regular print
; Literary form:
Not fiction
Publisher: New York : McGraw-Hill, 1991Availability: Items available for loan: University of Wollongong in Dubai (2). Location(s): Main Collection 658.8076 AD ST.
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Marketing management : strategies and programs / Joseph P. Guiltinan.
by Guiltinan, Joseph P | Paul, Gordon W. Edition: 5th ed. int.ed.Material type: Book; Format:
print
regular print
; Literary form:
Not fiction
Publisher: New York : McGraw Hill, 1994Availability: Items available for loan: University of Wollongong in Dubai (2). Location(s): Main Collection 658.8 GU MA.
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