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Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk.
by Schiffman, Leon G | Kanuk, Leslie Lazar. Edition: 8th ed.Material type:  Book; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, NJ : Pearson Prentice Hall, c2004Availability: No items available
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Digital marketing strategy : text and cases / Glen L. Urban.
by Urban, Glen L. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, N.J. : Pearson Prentice Hall, c2004Availability: Items available for loan: University of Wollongong in Dubai (2). Location(s): Main Collection 658.84 UR DI.
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E-commerce : business, technology, society / Kenneth C. Laudon, Carol Guercio Traver.
by Laudon, Kenneth C, 1944- | Traver, Carol Guercio. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : Pearson/Addison Wesley, c2004Availability: Items available for loan: University of Wollongong in Dubai (2). Location(s): Main Collection 658.872 LA EC.
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Integrated advertising, promotion & marketing communications / Kenneth E. Clow, Donald Baack.
by Clow, Kenneth E | Baack, Donald. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, N.J. : Pearson Prentice Hall, c2004Other title: Integrated advertising, promotion, and marketing communications.Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 659.1 CL IN.
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Global marketing / Warren J. Keegan, Mark C. Green.
by Keegan, Warren J | Green, Mark C. Edition: 4th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2005Availability: No items available
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Principles of marketing / Philip Kotler, Gary Armstrong.
by Kotler, Philip | Armstrong, Gary, (Gary M.). Edition: 11th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, N.J. : Pearson Prentice Hall, c2006Availability: Items available for loan: University of Wollongong in Dubai (2). Location(s): Main Collection 658.8 KO PR.
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Ethical marketing / Patrick E. Murphy ... [et al.].
by Murphy, Patrick E, 1948-. Material type: Book Publisher: Upper Saddle River, N.J. : Pearson Prentice Hall, c2005Online access: Location Map Availability: Items available for loan: University of Wollongong in Dubai (2). Location(s): Main Collection 174.96588 MU ET.
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Integrated advertising, promotion & marketing communications / Kenneth E. Clow, Donald Baack.
by Clow, Kenneth E | Baack, Donald. Edition: 3rd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, NJ : Pearson Prentice Hall, 2007Other title: Integrated advertising, promotion, and marketing communications.Availability: No items available
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Marketing communications : contexts, strategies, and applications / Chris Fill.
by Fill, Chris. Edition: 4th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : Pearson Education LTD, 2005Availability: Items available for loan: University of Wollongong in Dubai (2). Location(s): Main Collection 658.802 FI MA.
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Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk.
by Schiffman, Leon G | Kanuk, Leslie Lazar. Edition: 9th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2007Online access: More online. Availability: Items available for loan: University of Wollongong in Dubai (3). Location(s): Main Collection 658.8342 SC CO.
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Internet marketing / Barbara G. Cox, William Koelzer.
by Cox, Barbara G, 1946- | Koelzer, William. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2004Availability: Items available for loan: University of Wollongong in Dubai (2). Location(s): Main Collection 658.84 CO IN.
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Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz.
by Lovelock, Christopher H | Wirtz, Jochen. Edition: 6th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2007Availability: No items available
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The marketing plan handbook / Marian Burk Wood.
by Wood, Marian Burk. Edition: 3rd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, N.J. : Pearson Prentice Hall, c2008Availability: Items available for loan: University of Wollongong in Dubai (2). Location(s): Main Collection 658.802 WO MA.
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Marketing : an introduction / Gary Armstrong, Philip Kotler.
by Armstrong, Gary (Gary M.) | Kotler, Philip. Edition: 9th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, NJ : Pearson Prentice Hall, c2009Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.8 AR MA.
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A framework for marketing management / Philip Kotler, Kevin Lane Keller.
by Kotler, Philip | Keller, Kevin Lane, 1956-. Edition: 4th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, N.J. : Pearson Prentice Hall, c2009Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.8 KO FR.
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Principles of marketing / Philip Kotler, Gary Armstrong.
by Kotler, Philip | Armstrong, Gary, (Gary M.). Edition: 12th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2008Availability: Items available for loan: University of Wollongong in Dubai (2). Location(s): Main Collection 658.8 KO PR.
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Marketing management / Philip Kotler, Kevin Lane Keller.
by Kotler, Philip | Keller, Kevin Lane, 1956-. Edition: 13th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2009Availability: No items available
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Marketing : real people, real choices / Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart.
by Solomon, Michael R | Marshall, Greg W | Stuart, Elnora W. Edition: 5th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, NJ : Pearson Education, 2007Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.8 SO MA.
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E-marketing / Judy Strauss, Raymond Frost.
by Strauss, Judy | Frost, Raymond, 1960-. Edition: 5th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, N.J. : Pearson Prentice Hall, c2009Availability: No items available
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Entertainment marketing & communication : selling branded performance, people, and places / Shay Sayre.
by Sayre, Shay. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2008Other title: Entertainment marketing and communication.Availability: Items available for loan: University of Wollongong in Dubai (2). Location(s): Main Collection 790.2 SA EN.
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