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41.
Marketing communications : a brand narrative approach / Micael Dahlen, Fredrik Lange, Terry Smith. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken, N.J. : Wiley, c2010
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.802 DA MA.

42.
Sports sponsorship and marketing communications : a European perspective / Wim Lagae. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English Original language: Dutch
Publication details: Harlow, England ; New York : Financial Times Prentice Hall, c2005
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 796.0698 LA SP.

43.
Advertising, promotion, and other aspects of integrated marketing communications / Terence A. Shimp. by
Edition: 8th ed.
Material type: Text Text; Format: regular print
Publication details: Mason, OH : South-Western/Cengage Learning, 2010
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.82 SH AD.

44.
The fundamentals of marketing / Edward Russell. by Series: AVA fundamentals
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Switzerland : AVA, c2010
Other title:
  • Marketing
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 RU FU.

45.
The four pillars of profit-driven marketing : how to maximize creativity, accountability, and ROI / Leslie H. Moeller and Edward C. Landry ; with Theodore Kinni. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c2009
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 MO FO.

46.
Marketing communications : interactivity, communities and content / Chris Fill. by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow, England ; New York : Prentice Hall/Financial Times, 2009
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.802 FI MA.

47.
Marketing metaphors and metamorphosis / edited by Philip J. Kitchen. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Houndmills, Basingstoke, Hampshire [England] ; New York : Palgrave Macmillan, 2008
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 MA RK.

48.
Branding your business : promoting your business, attracting customers and standing out in the market place / James Hammond. by Series: Sunday Times business enterprise series
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; Philadelphia : Kogan Page Limited, c2008
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 HA BR.

49.
Search engine marketing / Andreas Ramos, Stephanie Cota. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c2009
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.872 RA SE.

50.
Entertainment marketing & communication : selling branded performance, people, and places / Shay Sayre. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2008
Other title:
  • Entertainment marketing and communication
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 790.2 SA EN, ...

51.
Strategic advertising management / Larry Percy, Richard Elliott. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford ; New York : Oxford University Press, 2009
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 659.1 PE ST.

52.
Integrated marketing communications / William Chitty, Nigel Barker, Terence A. by
Edition: 1st Pacific Rim edition.
Material type: Text Text; Format: regular print
Publication details: South Melbourne, AU : Thomson, c2005
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.802 CH IN.

53.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. by
Edition: 8th ed.
Material type: Text Text; Format: regular print
Publication details: Boston, Mass. : McGraw-Hill, c2008
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 659.1 BE AD, ...

54.
Marketing communications : contexts, strategies, and applications / Chris Fill. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Pearson Education LTD, 2005
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.802 FI MA, ...

55.
Marketing communications : an integrated approach / P R Smith & Jonathan Taylor. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; Sterling, VA : Kogan Page, 2004
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.802 SM MA, ...

56.
Dictionary of marketing communications / Norman A. Govoni. by
Material type: Text Text
Publication details: Thousand Oaks, Calif. : Sage, c2004
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 380.10322 GO DI.

57.
Integrated marketing communications : a primer / Philip J. Kitchen and Patrick de Pelsmacker. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; New York : Routledge, 2004
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.802 KI IN.

58.
Strategic marketing communications : new ways to build and integrate communications / Paul Smith, Chris Berry and Alan Pulford. by
Edition: rev. ed.
Material type: Text Text; Format: regular print
Publication details: London : Kogan Page, 1999
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.802 SM ST.

59.
Marketing communications : theory and applications / John R. Rossiter and Steven Bellman. by
Material type: Text Text; Format: regular print
Publication details: Frenchs Forest, N.S.W. : Prentice Hall, 2005
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.8 RO MA, ...

60.
The value profit chain : treat employees like customers and customers like employees / James L. Heskett, W. Earl Sasser Jr., Leonard A. Schlesinger. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Free Press, c2003
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.812 HE VA.

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